12th Dec2011

We get our moves on to launch STEEZ Audio with Pioneer

We get our moves on to launch STEEZ Audio with Pioneer

Circle HQ has been full of tapping feet and not-so-tuneful whistling as we’ve been busy preparing for our latest activation – the launch of the new STEEZ audio range by Pioneer.

Set to tour from 16-19 December it will see us heading to four locations in London, raising awareness of the STEEZ Dancer Audio System (an MP3 docking station that allows easy mixing of tracks on the go)and Pioneer’s new club-style personal music player and matching headphones.

Nothing attracts attention quite like music and we’ve partnered with an act that’s sure to pull in a crowd – the UK’s No 1 Freestyle dance company ‘Funkstylerz’.

This talented troupe will be performing its latest street dance routines, showcasing the impressive functions of the STEEZ Dancer Audio System. All this is set to happen around branded pop-up activity stations featuring product demonstration pods and a dance floor. Our brilliant brand ambassadors will be on hand to interact with the crowd, give 1-2-1 product demonstrations and hand out STEEZ branded posters and stickers.

We’ll be making sure there’s plenty of dancing in the street, we also want to carry the buzz online. Spectators will be invited to log-on to the STEEZ Facebook page from the 20th December where they can tag themselves in photos taken at the event.

The promotion starts at ASK Electronics on Tottenham Court Road before it heads over to the renowned street dance performance space at the Trocedero, followed by two days at Westfield Stratford City. The tour will culminate on the last day with performances at Victoria Street Station.

We’ve got our dancing shoes ready. So if you fancy a bit of a boogie, come on down!

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