22nd Jun2012

We write, erase and repeat with FriXion and Pilot Pen

We write, erase and repeat with FriXion and Pilot Pen

We’ve had a busy few weeks touring with one of our latest campaigns; the launch of a brand new UK-wide road show for Pilot Pens, highlighting the unique benefits of the FriXion range of erasable pens.

The Write, Erase, Repeat Tour started on the 8 June in London and has travelled too many miles to count since, with the next stop on 1 July at Brighton’s Churchill Square.

Our Circle-trained brand ambassadors have been engaging consumers across the country, getting them to try their choice of eight different colours and four styles from the range. Visitors to the stand have been encouraged to ‘doodle’ on large writing tables covered with paper, instantly recognising the benefits of the unique erasable pen for themselves (and creating some interesting ‘art’ along the way!).

Following personal product demonstrations, we’ve been giving away free product samples and a coupon valid at WH Smith, Ryman Stationery, Paperchase, Staples or independent retailers, which offers 50% off a triple pack of FriXion pens.

So far, the campaign has been hugely successful with 11 locations visited and 20,900 FriXion Pens sampled to date.  Our average dwell time on stand has been 2.5 minutes- indicating just how much people love FriXion pens.

Our next tour stops are below, keep an eye out for the FriXion team and come and check out our doodles!

  • Brighton Churchill Square, 1 July
  • Danson Festival the weekend of the 7 and 8July
  • Highcross Leicester, 14 July
  • Westfield Derby, 15 July

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