31st Jan2013

We’re working with Maxitone and Maximuscle

Get fit and healthy with our amazing new client

We’re working with Maxitone and Maximuscle

We are very excited to announce that we are now working with health and fitness nutrition brands Maxitone and Maximuscle, delivering experiential events in the UK and Germany.

We’ll be designing, producing and managing brand experience activities across the company’s product portfolio including Maxitone, Maxifuel and Maxi-Milk.

And….not only do we get to do what we do best for a brand we love…. but we’ve also had the chance to try their awesome protein products first hand. The girls in the Circle office can’t get enough of Maxitone’s Sculptress Diet shakes and bars, and it’s got everyone on the mission to get fit and healthy for 2013. It is a tight race, but Banana is the controversial winner in the flavour stakes at Circle HQ.

We’re never one to sit still for long and we are all very excited for our first event, which launches tomorrow at Westfield London.  The Maxitone Consultation Cafe will take over the atrium.  The huge ‘pop-up’ style installation  is part of the ‘Thank You Protein’ campaign, a multi-channel campaign to educate women about the role protein plays in a healthy lifestyle.

Shoppers have the chance to meet nutritionists for free advice on how to get fit and shape up, try out the latest fitness trends and sample the full array of Maxitone products.  Plus, there is a packed schedule of free exercise classes and demos being led by partners including LA Fitness, England Netball, Volleybody and Nike+ Kinect Training. The perfect mix to make that New Year, New You resolution a reality!

The campaign runs for two weeks – be sure to check back here early next week for photos, plus details of some secret celebrity appearances! In the meantime, here’s to a great year ahead and welcoming Maxitone and Maximuscle to the Circle family.

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