13th Feb2013

Maxitone campaign extended

Maximum impact at Westfield London

Maxitone campaign extended

We’ve had an amazing time running our first ever experiential campaign for Maxitone down at Westfield London. And we have great news – we’re now there for an extra three days!

Following the success of the last two weeks, we’ll be in the main atrium until Sunday 17th February, giving consumers the chance to sample Maxitone’s protein products and try out the latest fitness crazes with our partners  LA FitnessEngland NetballVolleybody and Nike+ Kinect Training.

And what a couple of weeks it’s been! Our Circle-trained ambassadors have been busy busting protein myths, and educating women on the role protein plays in a healthy lifestyle.

We’ve even had celebrity appearances from stars including Flavia and Vincent from BBC’s Strictly Come Dancing, Charlotte Ord from Britain’s Biggest Loser and Team GB Volleyball players Shauna Mullin and Zara Dampney.

It’s all part of Maxitone’s #ThankYouProtein campaign which gives everyday women the chance to become the face of Maxitone for 2013. Want to know more? Head over to their website or Facebook page.

Check out the pictures below, and head on down to the stand to try out Maxitone’s Definity and Sculptress ranges.

See you there! 

The huge stand takes over Westfield London’s main atrium.


Customers have the chance to try Maxitone’s products at the Consultation Cafe.

Team GB Beach Volleyball team showed off their moves.

BBC Strictly Come Dancing stars Flavia and Vincent joined us for a meet and greet.



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