18th May2013

Fuel on tour

In it to win it with Maxifuel

Fuel on tour

We’ve just launched a nationwide tour for Maxifuel; giving athletes the chance to trial the latest sports nutrition products.

Maxifuel consists of three sports nutrition systems to help athletes in training maximise their potential.

Focus, Boost and Recovery have been formulated to complement each other, creating the most complete sports nutrition system available for today’s demanding amateur and professional athletes. And Circle’s been busy making sure they know all about them!

Aimed primarily at triathletes and cyclists we’ve split the tour into three stages; tactical sampling days, training days and event days.

The tactical days have taken full advantage of the recent sunshine.  Circle-trained brand ambassadors handing out samples to runners, cyclists and passersby across Hyde Park, Kensington Gardens, Richmond Park and Box Hill. You couldn’t miss them with their bright red bikes and jackets.

Next up we headed to the official training days for the Virgin Active London and Blenheim Palace Triathlons , where we set up a branded marquee and had experts on hand to give nutritional advice and offer samples of Maxifuel products.

We had a great few days of activity communicating with an audience that truly know their stuff! They understand nutrition and the role protein plays in making them stronger, faster and more effective at their chosen sport.

The next phase, which runs across the UK until the end of September sees the Maxifuel team appearing at major events including the London Triathlon, Blenheim Triathlon,  Tour Series , Tour Rides cycle races, the Tour of Britain Cycling route and the Cycling Show.

We’ll be joined by Paul Mill from Elite Cycling at all the Tour events.  Paul is a former pro triathlete and cyclist who’ll be offering competitors free advice and guidance on equipment, nutrition and training.

Follow @Maxifuel or #FUELONTOUR to keep up to date with where we’re heading next!

For more information on Maxifuel head over to their Facebook page or website today.


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