04th Oct2013

Manchester City Playmakers back in action

Enhancing match day experience

Manchester City Playmakers back in action

Football season is well and truly back upon us and we’re excited to announce that our Manchester City Playmakers are back bigger and better for their second season at the mighty Etihad stadium.

The City Playmakers are a dedicated team of brand ambassadors tasked with driving fan engagement and improving the match day experience wherever they can.

Every home match sees the team located throughout the stadium estate, including BT Sport City Square, hospitality and main entrance points to the stadium. We’re welcoming both home and away fans, handling enquiries, directing traffic, encouraging visitors to take part in all of the exciting activities the club makes available on match day,  and activating match day engagement activities such as giveaways, photo mechanics and  competitions. With a lot of fun banter thrown in of course!

Fan engagement - Manchester City Playmakers

If you’re a City fan, you might be familiar with a few faces as our trial season with the club during the 2012/13 season, was a fantastic success.  So much so, that this year we’ve increased the team from eight to 13 staff.

Our in-house experiential talent department – led by the fabulous Kath Norris – was tasked to recruit, train and manage the team.  Every one of the Playmakers shares a passion for the beautiful game and has been through an intense recruitment process to establish whether they have what it takes to represent the club.  They then went through a thorough training and club induction programme, ensuring that they know as much about the club they represent (the history, the culture and its future) as they can.

Fan engagement at Manchester City FC

But there is more to being a City Playmaker than just the knowledge that they hold. It is a certain kind of person, who goes out of their way to make someone’s day.  While seven out of our eight veterans are back for a second season, our new recruits went through a three game trial to assess their skills before officially being asked to join the team for the season.

Once on board, the team is encouraged throughout the season to keep delivering the very best experiences possible for City fans, by taking part in our incentive programme, providing an opportunity to earn club rewards (including tickets).

Without a doubt, this is going to be a great year for the City Playmakers! Follow @CircleAgency on Twitter for all the latest pictures and Playmaker announcements.

Fan engagement - Manchester City Playmakers

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