07th Nov2014

Grassroots gaming with PlayStation® Schools’ Cup

It’s time for Tie of the Rounds

Grassroots gaming with PlayStation® Schools’ Cup

We’ve been counting down the days to be back on the road with one of our favourite experiential campaigns – helping to activate the sponsorship of the PlayStation® Schools’ Cup

PlayStation Schools’ Cup is the grassroots football partnership between PlayStation® and the English Schools’ Football Association (ESFA), bringing the beautiful game to over 2,000 schools across England with 100,000 children set to benefit from the programme.

Circle Agency at PS Schools Cup (1 of 1)

We’re back again this season to bring the campaign to life at ten ‘Tie of the Round’ matches, with our PlayStation® Schools’ Cup Match Day Hub. The hub provides an opportunity for tournament spectators and students alike to get hands on with the latest console and games from PlayStation. Increased gaming units this year mean double the amount of children can take part, playing a host of flagship titles including LittleBigPlanet 3, DRIVECLUB, FIFA 15, Minecraft, NBA 2k15 on PS4 and Tearaway on PS Vita.

Circle Agency at PS Schools Cup (1 of 4)

The MATCH! Magazine photo mechanic has returned to place pupils on the front cover of their very own magazine. The photographs can then be immediately shared through social channels.

Circle Agency at PS Schools Cup (2 of 4)

Premiership players including Aaron Ramsey, Luke Shaw, and James Milner have attended the Tie of the Rounds so far, sharing their tips and tricks both on the pitch and on the PlayStation!

Circle Agency at PS Schools Cup (4 of 4)

Keep an eye on the official Twitter feed @PSSchoolsCup to find out when we’re heading to a school near you – the next stop is Hull on 19th November – and a massive good luck to all the young athletes involved. We look forward to meeting you all soon!

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