The shortlist for this year’s Institute of Promotional Marketing (IPM) Awards has just been announced and we’re proud to reveal that six of our fabulous experiential campaigns have been shortlisted.
The IPM Awards have been running for 40 years, and recognise creativity and effectiveness in promotional marketing campaigns. We work with some exceptional clients, who are constantly looking to push boundaries; this shortlisting wouldn’t be possible without their innovation.
Here are the six campaigns up for an award:
1. Maxinutrition’s #FeedYourMuscles:
To illustrate the importance protein plays in active people’s lifestyles, we worked with Maxinutrition to launch the fully integrated #FEEDYOURMUSCLES campaign bringing it to life through a highly-targeted experiential tour.
2. H&M’s Box of Wang:
Working with UM London, we launched an intriguing new campaign for fashion giant H&M, The Box of Wang, to promote its latest designer collaboration, Alexander Wang x H&M. This experiential campaign rewarded fashion fans’ curiosity and, using the latest technology, gave a sneak peek into the range ahead of the official worldwide launch.
3. Macsween of Edinburg’s Meal Makeover
We supported new client Macsween Haggis to pioneer the future of Scotland’s national dish by activating its #MealMakeover social media and experiential campaign, with the purpose of encouraging participants to think of Haggis as a tasty everyday ingredient.
4. PlayStation Schools’ Cup Campaign
PlayStation Schools’ Cup is the grassroots football partnership between PlayStation® and the English Schools’ Football Association. We worked to activate this campaign and bring the beautiful game to over 2,000 schools and 100,000 children across England, all whilst showing off the latest PlayStation titles.
5. DriveNow with BMW and Sixt
DriveNow is a joint venture between BMW and Sixt that offers car sharing services in several cities worldwide including Berlin, San Francisco and London. Working with Corner Agency, we helped DriveNow to raise awareness of this new venture through a Q&A launch event and after-party, and a post-launch ‘driving convoy’ of cars to create excitement within the target boroughs.
6. PlayStation’s EGX exhibition
We were hugely excited to put our experiential skills to brilliant use and deliver the biggest exhibition stand at last year’s EGX gaming event in London. On the stand there were tonnes of different activities and competitions for fans to get involved in and visitors could choose from over 130 gaming stations to try out. To read more about this fun-packed stand, click here.
The IPM Awards take place on Tuesday 9th June, 2015 at the London Hilton.