05th May2015

Dorset Cereals Appoints Circle Agency For Summer Experiential Campaign

Exciting news from Circle Agency HQ

Dorset Cereals Appoints Circle Agency For Summer Experiential Campaign

There’s been celebrations abound at Circle HQ as we announce that we’re now working with the one and only Dorset Cereals, designing and managing their new summer experiential tour, which celebrates how ‘life begins at breakfast’. 

The four month campaign starts at the end of May and sees the launch of the scrumptious cereal brand’s ‘Life Begins at Breakfast Lodge’ which will travel to locations across the UK including festivals, seaside towns and parks.

Promoting the brand’s delicious range of Dorset Cereals’ products, our Circle-trained food-loving brand ambassadors will be encouraging consumers to celebrate that ‘life’s too short to settle for second best’. Dorset Cereals believe that happiness is about health not wealth and that everyone should get a great start to the day; reinforcing that life really does begin at breakfast.

Customers will be invited to try a variety of delicious recipes from the Dorset Cereals’ ultimate ranges, with milk or yoghurt and collect sample sachets to take away. The full campaign schedule and supporting social media activations will be announced later this month. So watch this space.

The contract win follows a hugely successful year for our agency, which includes winning a host of new food and retail clients and being awarded Agency of the Year at the Field Marketing and Brand Experience Awards (FMBEs).

Here’s to a great summer!

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