11th Jun2015

Breakfast Joy With Dorset Cereals

'Life begins at breakfast'

Breakfast Joy With Dorset Cereals

We’re on tour with new client, Dorset Cereals, to bring their ‘Life Begins at Breakfast’ lodge to locations across the UK.

The first stop of the summer experiential tour was the coastal town of South Shields, where passers-by were encouraged to sample tasters from Dorset Cereals ‘Ultimate Range’.

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The ‘Life Begins at Breakfast Lodge’ consisted of a help-yourself counter where customers could create their own bespoke breakfast by choosing from different cereal products and extra toppings. Consumers were also able to purchase the products in the Ultimate range at a special rate on the day to take home and enjoy.

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Next to the lodge, seating was provided so customers could sit and enjoy their breakfast, whilst activities kept the children entertained. Meanwhile, brand ambassadors cycled along the beach front on branded bikes, handing out samples and enticing people to come and take part.

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This summer-long tour sees the ‘Life Begins at Breakfast’ lodge visit locations all over the UK, including festivals, seaside towns and parks. Office drops sampling Dorset Cereal mini cartons for employees to enjoy breakfast on us will also take place across the country.

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Next stops include Edinburgh, Dorset, London, Manchester and Bristol, where passers-by will be encouraged to take part in a host of experiential activities and take home an array of tasty samples.

See the tour’s full route map here.



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