11th Jun2015

On Target With New Client Bullitt

We've hit the mark with our latest activation

On Target With New Client Bullitt

We’ve designed a bespoke pop-up retail activation for Bullitt Group’s title sponsorship of the Bullitt GC32 Racing Tour, a new catamaran race tour taking place in five locations across Europe.

Bullitt Group is well known for designing, manufacturing and selling bespoke electronic goods for brands. And from custom-built high-end speakers and headphones for Ted Baker and Ministry of Sound to rugged, durable mobile phones for Caterpillar and JCB, they really do provide it all.

Bullitt Group (4)

We were approached to help Bullitt develop an activation strategy which would maximise the two-year sponsorship deal by increasing awareness of Bullitt’s own brand, and driving sales of its products direct to the end consumer. The Bullitt GC32 Racing Tour started in Austria on May 27th and runs until October 3rd 2015, visiting England, Germany, France and Italy.

Bullitt Group (5)

So we put our in-house design and production teams to work to design and fit out a shipping container, turning it into a brilliant pop-up store, which will be open at each of the race events. We didn’t just ensure the tour looked great, we are also providing on-going consultancy on brand ambassador training and event management throughout, to ensure it hits the target.

Bullitt Group (2)

The container was specifically designed to feature sales areas for each of Bullitt’s core clients, which includes JCB, Caterpillar, Kodak, Ted Baker and Ministry of Sound. The pop-up store also features a roof terrace for VIP drink receptions and performances from Ministry of Sound DJs.

Find out more about Bullitt’s great work here.


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