16th Jul2015

Hyde Park’s StubHub Selfie Of A Lifetime

We get snap happy with our latest activation

Hyde Park’s StubHub Selfie Of A Lifetime

We were contracted by StubHub UK to help launch its new #FestivalSelfie activation at this year’s Barclaycard presents British Summertime Hyde Park, which took place this June.  

StubHub were an official partner of the event and this activation saw the eBay-owned ticket marketplace take over The Market Place Pub, situated in a prime position in Hyde Park, with amazing views of the tree-adorned main stage.

Our activation gave festival goers the opportunity to go onto the upper deck of the pub and have a selfie taken with the iconic stage clearly visible in the background. And with performances from Taylor Swift, The Who, Paul Weller and Blur, this was a hard offer to resist.

StubHub Activation at BST 2015 2

All participants underwent data capture via iPad and were encouraged to share their resulting photographs – taken on their own phone cameras – onto Twitter and Facebook using the hashtag #FestivalSelfie.

StubHub Activation at BST 2015 3

Elsewhere on site, our hand-picked brand ambassadors roamed the site giving out free StubHub stash, capturing data and educating the crowds about StubHub products and service.

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The approach worked, and over the festival’s live dates we saw nearly 3,000 selfies taken, 8,500 pairs of sunglasses distributed and over 17,000 interactions.

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