16th Jul2015

Hyde Park’s StubHub Selfie Of A Lifetime

We get snap happy with our latest activation

Hyde Park’s StubHub Selfie Of A Lifetime

We were contracted by StubHub UK to help launch its new #FestivalSelfie activation at this year’s Barclaycard presents British Summertime Hyde Park, which took place this June.  

StubHub were an official partner of the event and this activation saw the eBay-owned ticket marketplace take over The Market Place Pub, situated in a prime position in Hyde Park, with amazing views of the tree-adorned main stage.

Our activation gave festival goers the opportunity to go onto the upper deck of the pub and have a selfie taken with the iconic stage clearly visible in the background. And with performances from Taylor Swift, The Who, Paul Weller and Blur, this was a hard offer to resist.

StubHub Activation at BST 2015 2

All participants underwent data capture via iPad and were encouraged to share their resulting photographs – taken on their own phone cameras – onto Twitter and Facebook using the hashtag #FestivalSelfie.

StubHub Activation at BST 2015 3

Elsewhere on site, our hand-picked brand ambassadors roamed the site giving out free StubHub stash, capturing data and educating the crowds about StubHub products and service.


The approach worked, and over the festival’s live dates we saw nearly 3,000 selfies taken, 8,500 pairs of sunglasses distributed and over 17,000 interactions.


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