08th Sep2015

Giving London Tri A Boost With Maxi

Going the extra mile with experiential

Giving London Tri A Boost With Maxi

We teamed up with sports nutrition client, MaxiNutrition, to give a much needed protein boost to athletes at the 2015 AJ Bell London Triathlon, which took place from the 8th-9th August.

Circle Agency (1 of 1)-3 We devised and hosted an array of interactive activations throughout the weekend, including DJ performances to entertain the crowds and free massages for runners to help sooth tired muscles and aid their recovery.

Circle Agency (1 of 1)-2Armed with our engagement mechanic – the digital protein mirror – expert nutritionists were on hand to help educate athletes on the importance of protein in their diets.

Circle Agency (1 of 1)MaxiNutrition’s protein mirror uses a statistical code to generate a personalised protein analysis and show athletes how their bodies react to physical exercise. Participants at this year’s Triathlon were encouraged to use the interactive touch screen to programme in their height, weight, gender and age, then the machine undertook a quick body scan and provided a personalised Statistic Card for each individual athlete.

Circle Agency (1 of 1)-5

Circle-trained brand ambassadors were also on hand to encourage customers to try free samples of MaxiNutrition’s protein shakes and bars to replenish their energy following the event. AJ Bell London Triathlon is the world’s largest triathlon and boasts over 13,000 triathletes and 30,000 spectators.


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