20th Oct2015

Helping PlayStation® Excite at EGX 2015

Gaming goes experiential

Helping PlayStation® Excite at EGX 2015

We continued to build on our longstanding relationship with PlayStation® through the activation of its impressive stand at the UK’s biggest gaming event, EGX. 

EGX 2015 took place at the NEC in Birmingham from the 24th– 27th September 2015. Currently in its 7th year, the event gives gaming fans the chance to play the biggest consoles, get a first look at pre-released games and watch presentations by world renowned game designers.

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PlayStation® had one of the largest and most central stand spaces on the show floor, which was the perfect platform to showcase its latest products to the European gaming market, and we were entrusted to make this event as memorable as possible.

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Our team created a fully immersive experience for the gamers to give attendees plenty of opportunities to experience the latest titles available on PS4. The resulting 1650m² stand and 122 different demo points, featured gaming stations including PlayStation.VR, VIP experience areas, demos, gaming battles and a GAME retail stand where guests could pre-order games on site. This year Sony had the first consumer trial to the UK of its PlayStation.VR headset on the stand, bringing the next generation of virtual reality gaming to EGX gamers.

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This year, the PlayStation® experience featured third party stands from Star Wars Battlefront, Destiny Taken King, Call of Duty Black Ops 3 and Guitar Hero, where gamers could test their skills against some of this year’s biggest games.

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Online amplification included photo mechanics which placed fans directly into the games and gaming props that fans could be photographed with, which offered increased exposure for the PlayStation® brand across social channels.

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