19th Apr2016

Game on with PlayStation® at EGX Rezzed

We got experiential at EGX

Game on with PlayStation® at EGX Rezzed

Teaming up with PlayStation®, we offered gamers the chance to experience exclusive previews of PlayStation®VR and its latest titles at EGX Rezzed.

EGX Rezzed is a gamers paradise! As one of the UK’s leading video games events it this month welcomed thousands of gaming fans to London’s Tobacco Dock all eager to get their hands on the latest gadgets. Following on from the success of EGX 2015, PlayStation® once again called upon our team of experiential marketing experts to activate its presence.

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We transformed one of the striking vaults at Tobacco Dock into a fully immersive area where gamers could experience PlayStation®’s latest technology, PlayStation®VR, and test their skills on a host of different titles.

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12 gaming stations were set up, showcasing six different titles, along with an indie section to demo smaller, independent games. A fun photo booth was installed to present fans with a GIF of themselves in the VR headset, which could be shared with their friends on social media to help boost brand engagement.

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For those looking to take a break from all the on-screen action, a ‘chill out lounge’ offered soft furnishing and free PlayStation® branded refreshments. Game on!

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