24th May2016

MaxiNutition At BodyPower Expo

Flexing our Experiential Muscles

MaxiNutition At BodyPower Expo

We flexed our experiential muscles and activated MaxiNutrition’s impressive stand at BodyPower Expo, which took place at Birmingham’s NEC from the 13th – 15th May.

Established in 2009, BodyPower Expo has grown into the most celebrated and comprehensive fitness event in the UK, welcoming thousands of visitors and athletes from all over the world. Our team pulled no punches when activating MaxiNutrition’s two storey stand, which was complete with a Pro-Photo studio experience, where attendees could strike a pose and get free shots for their portfolios.

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As well as displaying MaxiNutrition products and merchandise, the stand also featured an ‘ask our experts’ area where gym-goers could get advice on fitness and nutrition. We also set up a challenge area, offering attendees the opportunity to test their strength against WBFF Pro Wole Adesemoye in the ‘Deadlift challenge’. The top 10 competitors who performed the most reps deadlifting their bodyweight for two minutes not only received huge amounts of kudos from BodyPower attendees, but were also rewarded with £500 worth of MaxiNutrition product.

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Daring the thousands of attendees to transform their bodies over the course of 30 days, The Ibiza Challenge was also showcased on the stand. The best entrants will be awarded with a VIP trip for them and two mates to the party capital of the world.

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As well as interactive activations, MaxiNutrition heroes including Wole Adesemoye, Paul Olima and Dylan Hartley were on hand to spur on the deadlifters and provide photo opportunities for the attendees.

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