01st Jul2016

ExpenseIt® Cafe Takeover

Expenselt® gets a taste of experiential

ExpenseIt® Cafe Takeover

We teamed up with Concur to bring the ExpenseIt® Cafe Takeover to Finsbury Square on Wednesday 15th June 2016.

For one morning only, we took over an independent cafe to demonstrate the process of using ExpenseIt® to consumers, whilst rewarding them with free coffee… what wasn’t to love?

During our activation, people who ordered from ‘Pop-up Patio’ were asked if they wanted to ‘Expense’ their coffee on Concur, through the explanation of why they were being offered complimentary coffee it gave the team an opportunity to give them a whistle-stop tour of the Expenselt® app. With over 500 steaming cups given out to the people of London, our activation helped spread brand awareness whilst showcasing the speed and convenience of the app.

Expenselt® allows users to upload photos of receipts straight to the app, which then sends them directly into Concur Expense, making submitting receipts and creating expense reports quicker and easier.

Brand ambassadors were also on hand to carry out on-site surveys to gather more information on people’s expenses habits, and these participants were rewarded with a further free coffee voucher to redeem at a later date.

Grab a mug and check out the video below to see our ExpenseIt® Cafe Takeover in action…



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