20th Jul2016

Bringing Breakfast Joy To Cornbury Music Festival

An experiential feast at Cornbury Festival

Bringing Breakfast Joy To Cornbury Music Festival

Festival-goers at last year’s Cornbury Music Festival benefitted from our Dorset Cereals Campsite Takeover, as we helped spread the joy of breakfast to campers.

Taking place at The Great Tew Estate, Oxfordshire, Cornbury Music Festival welcomed 20,000 music lovers each day, and boasted performances from Jamie Cullum, Bryan Ferry, All Saints and James Morrison.

We were called upon by Dorset Cereals to help surprise and delight festival campers with a fun and engaging campsite takeover. To kick off this activation, we offered a ‘helping hands’ service as campers arrived on site, with a team of ten fabulous, hand-picked brand ambassadors assisting campers with tent set-ups and carrying their belongings from their cars to the festival site.

Offering something different to the classic sampling stand, a Dorset Cereals breakfast extravaganza was hosted within the campsite, complete with long banqueting tables lined with the perfect festival breakfast of Dorset Cereals, yoghurt, milk and juices.

Campers were invited to sit at the table and enjoy a delicious free breakfast with their fellow festival-goers, with Dorset Cereals brand ambassadors on hand to answer any questions.

To shake away the morning cobwebs and get guests ready for the day ahead, we ran morning activities within the campsite, including yoga, kids morning wake up sessions and face painting.

In order to maximise brand engagement with parents and children, a games area was created, where families could play at any time of day. Treasure hunts were also set up around the campsite, offering children the opportunity to take part in engaging activities and interact with others. Watch our campaign video below…

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