This month we’re bringing you a round-up of July’s most essential experiential as we explore the most inspiring marketing from all over the world. With so many great campaigns to choose from, here we focus on our favourites: Dyson’s first UK store, Jack Daniel’s 150th anniversary barrel hunt, The Village Phone Promotion and Mitsubishi’s dual screen experience.
Dyson’s First UK Store
Dyson’s first UK store is all about the experience. Showcasing its latest vacuum cleaners, as well as its recently launched Dyson Supersonic hairdryer, the store opened on Oxford Street this month to enable consumers to fully experience its products. In a bid to educate and inspire, the store is set to become a hub complete with demonstration areas, where people can get to grips with the science behind the products, as well as a first floor salon and vacuum cleaner testing areas. As if that wasn’t enough to entice you in, Dyson is also utilising its own air purifying products within the store, and boasts the cleanest air in London!
Jack Daniel’s 150th Anniversary Barrel Hunt
Whiskey giant, Jack Daniel’s, has launched a global treasure hunt to celebrate its 150th anniversary. With 150 prize-filled barrels up for grabs, Jack Daniel’s has hidden these iconic handcrafted oak barrels in over 50 countries, and will be issuing Facebook clues relating to the history of each region to aid participants with their search. Finders keepers.
The Village Phone Promotion
Tschlin is a traditional village set in the Graubünden region, the extreme east of Switzerland, and is renowned for its tranquillity. Recently, the silence was momentarily shattered thanks to a experiential campaign inviting people from all over the world to call the village square telephone, which can be heard by all 166 residents. Each time a resident missed the call, the caller could be rewarded with a variety of prizes, including a holiday to Graubünden. Callers could visit the microsite to see who they were speaking with, which helped forge connections between the locals and people from all over the world, in a bid to raise awareness of the region and boost tourism. The results? Over the 6 days the campaign was running, the village phone received 30,000 attempted calls, there were 4,000 conversations, 500,000 website visits, 1.5 million video views and 68 awarded prizes.
Mitsubishi’s Dual Screen Experience
In a bid to lure in younger drivers, Mitsubishi has created a duel screen experience to offer consumers the chance to test drive its new Mirage G4 using a smartphone and computer. Titled ‘Night Drive’, this interactive video game sees users virtually testing the G4’s features on a racing track at night. Users are then presented with a highlight reel of their drive in GIF form, which can then be shared on social media to encourage others to take part. Test your skills here: http://mirageg4nightdrive.com/