11th Oct2016

Circle’s Round-up: September

A round-up of the month’s most inspiring experiential

Circle’s Round-up: September

We’re bringing you a round-up of the month’s essential experiential as we explore the most inspiring marketing from all over the world. With so many great campaigns to choose from, here we focus on our favourites:  Tiger Beer’s air pollution ink, Santander’s interactive bus stops, Doritos flavourless crisps and a creepy Blair Witch marketing stunt.

Tiger Beer’s Air Pollution Ink

Air pollution is at an all time high within Asia, and smog has become a serious problem. In order to highlight this issue, Tiger Beer partnered with MIT’s Graviky Labs to turn this air pollution into ink. Yes, seriously! Using unique technology that captured the soot from vehicle exhausts, these pollutants were then purified and turned into ‘Air-Ink’. Over 150 litres of this ink was created to make a range of pens and spray paint cans, which were given to emerging Asian street artists to create epic murals and advertising on the streets of Hong Kong.

Santander’s Interactive Bus Stops

In an attempt to create stronger connections with a younger audience, Santander has installed a range of branded interactive bus stops near major universities in Sao Paulo. As well as offering free wifi, these hubs also provide different forms of interactions, such as phone charging, karaoke stations and free cinema tickets. From interacting with these stations, randomly selected participants were then invited to take part in unique experiences (like singing with Bruno Mars!), which were filmed as part of the brands “From Bus Stop to Bus Stop” web-series. The content from these experiences will also be used as part of Santander’s printed ad campaign which will appear around the city over the next few months.

Doritos Flavourless Crisps

The only thing worse than a flavourless crisp is a soggy one. And that’s exactly what Doritos has created in its latest campaign. As crazy as this may sound, the brand has teamed up with ‘Rock the Vote’, to create flavourless, crunch-less crisps in boring grey packaging. Why? In a bid to make young people realise the importance of registering to vote of course. Youngsters are encouraged to register to vote through a specially created micro-site and then send a bag of these limited edition Doritos to someone not registered. A vending machine has also been created which offered a choice of Doritos Nacho Cheese or Cool Ranch, but with an interactive screen that first asked people if they were registered to vote. Those who pressed ‘no’ were issued with a bag of the flavourless crisps… brutal. Not only this, but Doritos will also join Rock the Vote on a national bus tour to a range of college campuses.

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