31st Oct2016

The PlayStation®UK Future of Play Tour

Getting experiential with gamers

The PlayStation®UK Future of Play Tour

We joined forced with PlayStation®UK to bring its VR titles to gamers during a nationwide tour. Visiting six locations throughout the UK, The Future of Play Tour featured a series of experiential PlayStation®4 events offering gamers the opportunity to experience the immersive world of PlayStation®VR.

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Kicking off on the 22nd September, The Future of Play Tour headed to EGX, the UK’s biggest gaming event, which took place at Birmingham’s NEC, followed by two pop up experiences in Buchanan Galleries in Glasgow and Meadowhall shopping centre in Sheffield. The tour was designed to allow the maximum number of visitors to be able to trial – with 20 playable stations available for both pre-booked appointments and walk in trials.

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The tour also saw us transform the East London events space Kachette into an immersive venue where fans could experience a range of PlayStation® VR titles.

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Outside of the PlayStation VR area, gamers were also able to see the latest cutting-edge technology from Sony up close, with the PlayStation 4 Pro, the world’s most powerful console, on display before its official launch on November 10th.

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A host of experienced brand ambassadors were on hand to walk visitors through the games and offer advice on the PlayStation VR headset, the PlayStation® 4 consoles and accessories.

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