26th Apr2017

Circle’s Round-Up: April

A round-up of the month’s most inspiring experiential

Circle’s Round-Up: April

We’re bringing you a round-up of the month’s essential experiential as we explore the most inspiring marketing from all over the world. With so many great campaigns to choose from we focus on our favourites: Cancer Research UK’s interactive bus shelter, Kong: Skull Island’s Google Maps stunt, The North Face’s Seek No Shelter campaign and Amazon’s Treasure Truck.

Cancer Research UK’s Interactive Billboard

A new interactive bus stop by Cancer Research UK encouraged smokers across the country to check the health of their lungs, whilst showing the negative effects of smoking. Passers-by were encouraged to blow into a tube to reveal an anti-smoking message, and the longer they could blow into the tube, the more of the message that was revealed. The campaign was coupled with photos and videos on social media which supported the anti-smoking message and directed them to services which could help them quit.

The Skull Island Google Maps Stunt

To promote the launch of the latest King Kong movie Kong: Skull Island, the fictional South Pacific island where the film is set, appeared on Google Maps. On searching for ‘Skull Island’, users were taken to the location, just above the equator. It was impossible to zoom into the island to see anything more than the location marker, but people could look at images and read reviews of the ‘archaeological’ site. Another promotional stunt for the film saw giant footprints appear on a Los Angeles beach.

The North Face’s Seek No Shelter

The North Face teamed up with Spotify to create a song that could only be listened to when it’s raining. To promote its ‘Seek No Shelter’ campaign and the launch of its new jacket ‘Apex Flex GTX’, people in rainy locations in the U.S could visit the micro-site to unlock the single “No Nee Ta Slode Aln” by White Denim and listen to a “Rainy Day Playlist”. The song was also premiered at Fader Fort at SXSW in Austin in an immersive show designed to look like it was being performed in the eye of a storm, complete with mist, cold air and the smell of fresh rain.

Amazon’s Touring Truck

Amazon’s latest stunt saw its travelling van, the Treasure Truck, touring around neighbourhoods within Seattle offering its customers great value Amazon deals. Seattle residents could download the Amazon app to locate the ‘Treasure Truck’ and push notifications were sent to those who had the app when the truck was in their area. Check out the video below to see what offers were up for grabs…

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