04th Jul2017

Circle’s Round-Up: June

A round-up of the month's most inspiring experiential

Circle’s Round-Up: June

We’re bringing you a round-up of the month’s essential experiential as we explore the most inspiring marketing from all over the world. With so many great campaigns to choose from, here we focus on our favourites:  The McDonalds Drive-Thruck, IKEA’s flat pack recipes and Icelandair’s in-flight immersive theatre.

The McDonalds Drive-Thruck

McDonalds have upped their drive-through game in Brazil by creating a drive-thru truck that actually drives to you. The stunt was designed to remind customers about the ease with which you can access a McDonald’s restaurant wherever you are. Check it out below…

IKEA Flat Pack Recipes

We all know IKEA as the pioneers of flat-packed furniture, but now they are branching out into flat-packed cuisine. The company has created recipes printed on cooking parchment using edible ink. The page has a number of gaps where a specific ingredient are to be placed and once all gaps have been filled, the parchment is rolled up and placed in the oven – making it so much easier to create delicious homemade meals!

Icelandair’s In-Flight Immersive Theatre

Nordic airline, Icleandair, have been sending their cabin crew to theatre school in preparation for a performance at 39,000ft. Passengers travelling from London to New York, via Iceland, will experience an immersive theatrical performance in-flight. The performance has been broken up into three parts, one for each leg of the journey, and another during a stop-over in the Icelandair lounge at Keflavík airport. The show will tell the story of the airline’s beginnings through to the present day and even look on into the future.

Return Home…