06th Sep2017

Circle’s Round-Up: August

A round-up of the month’s most inspiring experiential

Circle’s Round-Up: August

We’re bringing you a round-up of the month’s essential experiential as we explore the most inspiring marketing from all over the world. With so many great campaigns to choose from, here we focus on our favourites: ‘It’ red balloons, Game of Thrones Marathon and ‘The Alzheimer’s Local.

‘It’ puts red balloons in drains across Sydney

After offering an immersive screening of the horror film ‘It’, where Pennywise the clown is set to terrorise the audience, Warner Bros have undertaken their latest stunt in a bid to ensure everyone is talking about the movie. Red balloons have been appearing in drains across the city of Sydney along with the message “It is closer than you think’. In the film, the balloons are used by the shape-shifting clown to lure his unsuspecting victims to their demise.

GoT Marathon

This stunt takes the term ‘TV marathon’ quite literally as a group of runners-stroke- Game of Thrones fans jogged their way across Italy from Rome to Sforzeco Castle whilst watching the first six series of the hit TV show.

‘The Alzheimer’s Local

We all forget things from time to time, but regular forgetfulness can be a sign of a mental health condition. This is the point that the HealthCare at Home campaign was trying to get across on the Mumbai Local Trains, also referred to as the ‘lifeline of Mumbai’. The campaign played confusing messages over the tannoy where the announcer forgot the name of the next station, in order to portray how we are all susceptible to conditions like Alzheimer’s, and ensure that all commuters were aware of the warning signs.



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