We’re bringing you a round-up of the month’s essential experiential as we explore the most inspiring marketing from all over the world. With so many great campaigns to choose from, here we focus on our favourites: ‘It’ red balloons, Game of Thrones Marathon and ‘The Alzheimer’s Local.

‘It’ puts red balloons in drains across Sydney

After offering an immersive screening of the horror film ‘It’, where Pennywise the clown is set to terrorise the audience, Warner Bros have undertaken their latest stunt in a bid to ensure everyone is talking about the movie. Red balloons have been appearing in drains across the city of Sydney along with the message “It is closer than you think’. In the film, the balloons are used by the shape-shifting clown to lure his unsuspecting victims to their demise.

GoT Marathon

This stunt takes the term ‘TV marathon’ quite literally as a group of runners-stroke- Game of Thrones fans jogged their way across Italy from Rome to Sforzeco Castle whilst watching the first six series of the hit TV show.

‘The Alzheimer’s Local

We all forget things from time to time, but regular forgetfulness can be a sign of a mental health condition. This is the point that the HealthCare at Home campaign was trying to get across on the Mumbai Local Trains, also referred to as the ‘lifeline of Mumbai’. The campaign played confusing messages over the tannoy where the announcer forgot the name of the next station, in order to portray how we are all susceptible to conditions like Alzheimer’s, and ensure that all commuters were aware of the warning signs.

We’re bringing you a round-up of the month’s essential experiential as we explore the most inspiring marketing from all over the world. With so many great campaigns to choose from we focus on our favourites: The Nikon Food Truck, Coke’s festival wristbands, Sweden on Airbnb and The Nutella Café.

The Nikon Food Truck

Nikon make more than cameras, you also have them to thank for the lenses in your glasses. Nikon wanted to raise awareness of this in France, so it launched the Nikon Food Truck, in which consumers were presented with a menu which doubled as an eye test. The least important burger ingredients were written in the biggest font, with the most important aspects such as the beef patty and cheese written in the smallest. Those who couldn’t read the menu were offered a vision test, and over the 10 live days, Nikon tested the eyes of over 5,000 people. Food for thought!

Coke’s Festival Wristbands

In an attempt to boost sales in Romania, Coke printed detachable labels to its bottles which doubled as festival wristbands to some of the country’s biggest events. Consumers could use an app to scan the promotional barcode on the label to identify whether their bottle featured a ‘winning’ wristband. With four in 10 Romanian teens having not drunk Coke in the past month, the brand has announced this campaign has helped them reach ¾ of that demographic and helped boost sales by 10% in Romania… impressive.

Sweden on Airbnb

Visit Sweden has turned to experiential for its latest campaign. In a bid to increase tourism, it has listed the entire country on Airbnb in the hope of appealing to younger travellers. Visit Sweden hopes to promote ‘Allemansrätten’, which is a Swedish law meaning that people have the freedom to camp and explore at their will. Some of the showcased destinations are “cozy glades” and “rugged cliffs” all of which offer explorers unlimited beds and natural snacks. We’re certainly sold…

The Nutella Café

Making dreams come true all over the world, Nutella has launched its first immersive Nutella café. Opened in Chicago, consumers will be privy to the full Nutella experience and the menu offers up a host of tasty chocolate treats for the whole family to enjoy. Check it out here.

We pulled no punches when activating the impressive Maximuscle stand at this year’s BodyPower Expo, which enticed thousands of fitness fanatics over the weekend with free giveaways, product sampling and fitness challenges.

The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the on-stand sampling bar featured an array of exciting new products.

We introduced the Bench Press Challenge to the 2017 event, inviting attendees to test their strength by bench pressing their own body weight, with those managing the most reps being crowned the winner. Maximuscle ambassadors including boxer Anthony Yarde, fitness trainer Bradley Simmonds and WBBF Pro legend Wolé Adesemoye, were on hand to spur on the competitors!

An on-stand digital photo studio created an animated gif of participants on an Ibiza beach, helping bring to life the Maxi #IbizaChallenge competition.

Maximuscle also retailed on the stand and those looking to grab a bargain could take advantage of four exclusive show offers, offering Maximuscle products at discounted rates which were exclusive to BodyPower. Maximuscle brand ambassadors and nutrition experts were on hand to offer advice on products, fitness and nutrition.

Taking place at Birmingham’s NEC from the 12th– 14th May, BodyPower Expo has grown into the most celebrated and comprehensive fitness event in the UK, welcoming thousands of visitors and athletes from all over the world.

We’re bringing you a round-up of the month’s essential experiential as we explore the most inspiring marketing from all over the world. With so many great campaigns to choose from we focus on our favourites: Cancer Research UK’s interactive bus shelter, Kong: Skull Island’s Google Maps stunt, The North Face’s Seek No Shelter campaign and Amazon’s Treasure Truck.

Cancer Research UK’s Interactive Billboard

A new interactive bus stop by Cancer Research UK encouraged smokers across the country to check the health of their lungs, whilst showing the negative effects of smoking. Passers-by were encouraged to blow into a tube to reveal an anti-smoking message, and the longer they could blow into the tube, the more of the message that was revealed. The campaign was coupled with photos and videos on social media which supported the anti-smoking message and directed them to services which could help them quit.

The Skull Island Google Maps Stunt

To promote the launch of the latest King Kong movie Kong: Skull Island, the fictional South Pacific island where the film is set, appeared on Google Maps. On searching for ‘Skull Island’, users were taken to the location, just above the equator. It was impossible to zoom into the island to see anything more than the location marker, but people could look at images and read reviews of the ‘archaeological’ site. Another promotional stunt for the film saw giant footprints appear on a Los Angeles beach.

The North Face’s Seek No Shelter

The North Face teamed up with Spotify to create a song that could only be listened to when it’s raining. To promote its ‘Seek No Shelter’ campaign and the launch of its new jacket ‘Apex Flex GTX’, people in rainy locations in the U.S could visit the micro-site to unlock the single “No Nee Ta Slode Aln” by White Denim and listen to a “Rainy Day Playlist”. The song was also premiered at Fader Fort at SXSW in Austin in an immersive show designed to look like it was being performed in the eye of a storm, complete with mist, cold air and the smell of fresh rain.

Amazon’s Touring Truck

Amazon’s latest stunt saw its travelling van, the Treasure Truck, touring around neighbourhoods within Seattle offering its customers great value Amazon deals. Seattle residents could download the Amazon app to locate the ‘Treasure Truck’ and push notifications were sent to those who had the app when the truck was in their area. Check out the video below to see what offers were up for grabs…

We’re bringing you a round-up of the month’s essential experiential as we explore the most inspiring marketing from all over the world. With so many great campaigns to choose from, here we focus on our favourites: One Water’s ‘dirty’ packaging, Casper’s mattress hotline, Honey Nut Cheerio’s #BringBackTheBees and Oreo’s giant drone stunt.

One Water’s ‘Dirty’ Packaging

One Water is a British bottled water brand whose profits fund sustainable water projects all over the world. The brand’s latest stunt aimed to raise awareness of its causes and help raise money for its projects, which are targeted at some of the world’s most vulnerable people. It’s easy to take for granted our access to safe, clean drinking water, so One Water produced a sleeve which it placed over bottles to make the contents look dirty. Coinciding with World Water Day, the brand hoped by bringing the issue of unclean water straight to the consumer, it would help give a boost to its fundraising target of £20million by 2020.

Casper Mattress Hotline

Mattress giant, Casper, recently aired a string of late-night TV adverts with the aim of putting viewers to sleep. Between 2am and 5am, American TV channels witnessed unbranded 15 second clips, urging viewers to call a free hotline. On dialling the hotline, a variety of pre-recorded sounds were played, designed to take the caller to the land of nod. From wind chimes to lullabies this campaign was a great way for the brand to connect with its consumers and market its products.

Honey Nut Cheerios’ #BringBacktheBees

The latest campaign from Honey Nut Cheerio’s helped create buzz around the issue of our declining bee population. In order to highlight the plight of the bee’s, the brand removed its iconic ‘Buzz the Bee’ mascot from its cereal boxes in Canada and the US. Part of the campaign also saw Honey Nut Cheerio’s distribute 100 million packets of free wildflower seeds to the public to encourage them to get planting and creating ‘bee’ friendly gardens. Consumers were encouraged to share their green-fingered creations on social media using the hashtag #BringBacktheBees.

Oreo’s Giant Drones

The cookie brands latest stunt witnessed five giant Oreo drones flown over New York City to recreate the famous milk dunk. NYC residents were left staring at the sky in wonder as the drones dropped cookies into glasses of milk which were set up on a barge in the East River. This stunt was perfectly timed for National Oreo Day, and the brand’s 150th anniversary, and the drones were dropped from the same height as the Statue of Liberty, some 305 ft tall. Consumers were encouraged to get involved by sharing images and videos of their own Oreo dunk on social media, for the chance to win a trip to LA or NYC.

 

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Viewing entries in the category Campaigns
06th Sep2017

Circle’s Round-Up: August

A round-up of the month’s most inspiring experiential

Circle’s Round-Up: August

We’re bringing you a round-up of the month’s essential experiential as we explore the most inspiring marketing from all over the world. With so many great campaigns to choose from, here we focus on our favourites: ‘It’ red balloons, Game of Thrones Marathon and ‘The Alzheimer’s Local. ‘It’ puts red balloons in drains across Sydney […]

Read More…

12th Jun2017

Circle’s Round-Up: May

A round-up of the month’s most inspiring experiential

Circle’s Round-Up: May

We’re bringing you a round-up of the month’s essential experiential as we explore the most inspiring marketing from all over the world. With so many great campaigns to choose from we focus on our favourites: The Nikon Food Truck, Coke’s festival wristbands, Sweden on Airbnb and The Nutella Café. The Nikon Food Truck Nikon make […]

Read More…

17th May2017

Making Gains With Maximuscle at BodyPower

Pulling no experiential punches

Making Gains With Maximuscle at BodyPower

We pulled no punches when activating the impressive Maximuscle stand at this year’s BodyPower Expo, which enticed thousands of fitness fanatics over the weekend with free giveaways, product sampling and fitness challenges. The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the on-stand sampling bar featured an […]

Read More…

26th Apr2017

Circle’s Round-Up: April

A round-up of the month’s most inspiring experiential

Circle’s Round-Up: April

We’re bringing you a round-up of the month’s essential experiential as we explore the most inspiring marketing from all over the world. With so many great campaigns to choose from we focus on our favourites: Cancer Research UK’s interactive bus shelter, Kong: Skull Island’s Google Maps stunt, The North Face’s Seek No Shelter campaign and […]

Read More…

11th Apr2017

Circle’s Round-Up: March

A round-up of the month’s most inspiring experiential

Circle’s Round-Up: March

We’re bringing you a round-up of the month’s essential experiential as we explore the most inspiring marketing from all over the world. With so many great campaigns to choose from, here we focus on our favourites: One Water’s ‘dirty’ packaging, Casper’s mattress hotline, Honey Nut Cheerio’s #BringBackTheBees and Oreo’s giant drone stunt. One Water’s ‘Dirty’ […]

Read More…

Our Team

  • Claire StokesManaging Director
  • Neil HooperCreative Director
  • Kath NorrisHead of Talent
  • Andy MacDonaldProduction Manager
Claire Stokes is the founder and Managing Director here at Circle.  Claire began her career in the experiential agencies of North America, working for some of the world’s largest consumer brands.  With over 17 years experience as an experiential specialist, there are few that share her knowledge or her passion for our industry.

A regular speaker on Experiential in the UK and overseas, she is a Business Leader of the Marketing Society and sits on the steering committee for the Institute of Promotional Marketing’s Experiential Marketing Certificate, acting as a lecturer and course contributor.   Claire has consistently featured in EVENT Magazine’s list of the UK’s 100 most influential people in the Event Industry.

Our Clients

  • Dorset Cereals EA H&M Maxinutrition