The Event Production Awards recognise and celebrate the hard work and achievements of key suppliers and contractors within the industry, and we were honoured to take home the award for ‘Brand Activation of the Year’ at the 2017 edition.

Our PlayStation The Future of Play Tour led us to victory in a competitive category and It’s an accolade that we are all immensely proud of and a true recognition of the fantastic team we’ve built here at Circle. Thank you to everyone for their hard work…bring on next year!

Find out more about our award winning campaign here. And don’t just take our word for it, you can see how excited we are below….

Working with McCann Central we added some much-needed warmth – and a Guinness World Records™ breaking bean bag – to Manchester’s Piccadilly Gardens to lift the UK’s winter blues.

Monday January 16th was this year’s ‘Blue Monday’, the mid-month post-Christmas day where the country is known to be at its lowest ebb. Gas boiler and renewable heating company Vaillant responded by launching its third annual ‘Warmth Week™’ campaign to help raise spirits.

Our method for lifting the January gloom involved the world’s largest bean bag, certified by the Guinness World Records™ and measuring an impressive 53.39m3, which sat in front of a screen showing uplifting films twice a day. Manchester residents quickly snapped up the 700+ tickets on offer for the free film showings.

We also extended the feel good factor to other locations, creating ‘Little Pods of Warmth’ which were placed in Manchester Piccadilly, Edinburgh Waverly and London Waterloo Stations.

Perfect for snuggling on a cold day, each pod came with a control pad meaning visitors could control the temperature and lighting to create their own warm, relaxing chill out haven, whilst listening to music or reading a magazine. Vaillant-branded promo staff were on hand to keep the good feelings coming by handing out free luxury warming gifts which could be taken home to extend the experience. Visitors could share their experience on social media using the hashtag #keepsmiling to win even more prizes.

We joined forced with PlayStation®UK to bring its VR titles to gamers during a nationwide tour. Visiting six locations throughout the UK, The Future of Play Tour featured a series of experiential PlayStation®4 events offering gamers the opportunity to experience the immersive world of PlayStation®VR.

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Kicking off on the 22nd September, The Future of Play Tour headed to EGX, the UK’s biggest gaming event, which took place at Birmingham’s NEC, followed by two pop up experiences in Buchanan Galleries in Glasgow and Meadowhall shopping centre in Sheffield. The tour was designed to allow the maximum number of visitors to be able to trial – with 20 playable stations available for both pre-booked appointments and walk in trials.

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The tour also saw us transform the East London events space Kachette into an immersive venue where fans could experience a range of PlayStation® VR titles.

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Outside of the PlayStation VR area, gamers were also able to see the latest cutting-edge technology from Sony up close, with the PlayStation 4 Pro, the world’s most powerful console, on display before its official launch on November 10th.

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A host of experienced brand ambassadors were on hand to walk visitors through the games and offer advice on the PlayStation VR headset, the PlayStation® 4 consoles and accessories.

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We teamed up with investment company, Orbis Access, to bring its products to life through a giant, remote controlled race track.

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Orbis Access called upon our team to drive awareness of its unique fee proposition and bring it to life through a creative experiential campaign. To achieve this, we created The Benchmark Rally, a giant 8m x 5m radio controlled race track situated in the heart of Jubilee Place shopping centre in London’s Canary wharf.

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The race track was devised to show the simplicity of investing with Orbis Access and to reflect its fee structure which means the company only receives a fee if it is able to beat the industry benchmark, and show that an investment has outperformed.

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With radio controlled cars and a giant Monte Carlo inspired race track, consumers were encouraged to try and beat the benchmark race time, set at 40.50 seconds by model and racing car driver Jodie Kidd.

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Those who beat the time were rewarded with £100 to invest with Orbis Access, and the fastest time from the whole week won a trip to Monte Carlo.

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 Using the theme of the PlayStation Travel Hub, we welcomed thousands of gaming fans to the impressive PlayStation® stand at EGX, the UK’s biggest gaming event.

Held once again at the NEC in Birmingham, EGX allowed fans to get the first look at unreleased console games and watch live demos from 22nd – 25th September. The PlayStation® Travel Hub showed the many ways in which PlayStation® games can take fans into new worlds where amazing experiences are possible.

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The biggest stands at EGX, the PlayStation® area included 196 consumer gaming stations where a multitude of titles could be played.

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The stand offered gamers the first UK hands-on play of Horizon Zero Dawn, along with the GT SPORTS pre-release which utilised 12 racing pod gaming stations. Gamers could also try out Call of Duty in two modes, the VR Jackal experience as well as the opportunity to demo the game on the new PlayStation Pro.

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A ‘Best Place to Play with Friends’ area was also set up which offered a relaxed and open environment where a variety of family friendly and sports titles were on offer, including FIFA 17, Lego Dimensions and Skylanders.

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The stand also offered the opportunity for gamers to have their photos taken with the giant foot of Trico from The Last Guardian, and participants were encouraged to share these images on social media.

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A ‘Big In Japan’ area was also set up, which showcased all things Japanese gaming, including Final Fantasy, Dragon Ball and Tales of Berseria. To pay homage to the travel theme, a boarding card mechanic was created, complete with its own check in desk. The gamers received a stamp for each game area they visited, and once they had collected five stamps they were rewarded with branded prizes. By completing the boarding card with stamps they were also entered into a free prize draw for their chance to win a new PSVR Headset.

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All this gaming action was complemented by the on-stage action, which was hosted by PlayStation Access and YouTube. A packed schedule offered a mixture of competitions, live demos, developer interviews and tournaments, all of which were live streamed to the PlayStation Access channel.

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07th Mar2017

Circle Wins Brand Activation of the Year

Circle takes home a gong at the EPAs 2017

Circle Wins Brand Activation of the Year

The Event Production Awards recognise and celebrate the hard work and achievements of key suppliers and contractors within the industry, and we were honoured to take home the award for ‘Brand Activation of the Year’ at the 2017 edition. Our PlayStation The Future of Play Tour led us to victory in a competitive category and […]

Read More…

01st Feb2017

Our Record Breaking Vaillant Warmth Week

Experiential that's full of beans

Our Record Breaking Vaillant Warmth Week

Working with McCann Central we added some much-needed warmth – and a Guinness World Records™ breaking bean bag – to Manchester’s Piccadilly Gardens to lift the UK’s winter blues. Monday January 16th was this year’s ‘Blue Monday’, the mid-month post-Christmas day where the country is known to be at its lowest ebb. Gas boiler and […]

Read More…

31st Oct2016

The PlayStation®UK Future of Play Tour

Getting experiential with gamers

The PlayStation®UK Future of Play Tour

We joined forced with PlayStation®UK to bring its VR titles to gamers during a nationwide tour. Visiting six locations throughout the UK, The Future of Play Tour featured a series of experiential PlayStation®4 events offering gamers the opportunity to experience the immersive world of PlayStation®VR. Kicking off on the 22nd September, The Future of Play […]

Read More…

28th Oct2016

On Track With Orbis Access

Driving awareness with experiential

On Track With Orbis Access

We teamed up with investment company, Orbis Access, to bring its products to life through a giant, remote controlled race track. Orbis Access called upon our team to drive awareness of its unique fee proposition and bring it to life through a creative experiential campaign. To achieve this, we created The Benchmark Rally, a giant […]

Read More…

25th Oct2016

PlayStation® at EGX 2016

Amazing gaming experiences at NEC

PlayStation® at EGX 2016

 Using the theme of the PlayStation Travel Hub, we welcomed thousands of gaming fans to the impressive PlayStation® stand at EGX, the UK’s biggest gaming event. Held once again at the NEC in Birmingham, EGX allowed fans to get the first look at unreleased console games and watch live demos from 22nd – 25th September. […]

Read More…

Our Team

  • Claire StokesManaging Director
  • Neil HooperCreative Director
  • Kath NorrisHead of Talent
  • Andy MacDonaldProduction Manager
Claire Stokes is the founder and Managing Director here at Circle.  Claire began her career in the experiential agencies of North America, working for some of the world’s largest consumer brands.  With over 17 years experience as an experiential specialist, there are few that share her knowledge or her passion for our industry.

A regular speaker on Experiential in the UK and overseas, she is a Business Leader of the Marketing Society and sits on the steering committee for the Institute of Promotional Marketing’s Experiential Marketing Certificate, acting as a lecturer and course contributor.   Claire has consistently featured in EVENT Magazine’s list of the UK’s 100 most influential people in the Event Industry.

Our Clients

  • Dorset Cereals EA H&M Maxinutrition