Festival-goers at last year’s Cornbury Music Festival benefitted from our Dorset Cereals Campsite Takeover, as we helped spread the joy of breakfast to campers.

Taking place at The Great Tew Estate, Oxfordshire, Cornbury Music Festival welcomed 20,000 music lovers each day, and boasted performances from Jamie Cullum, Bryan Ferry, All Saints and James Morrison.

We were called upon by Dorset Cereals to help surprise and delight festival campers with a fun and engaging campsite takeover. To kick off this activation, we offered a ‘helping hands’ service as campers arrived on site, with a team of ten fabulous, hand-picked brand ambassadors assisting campers with tent set-ups and carrying their belongings from their cars to the festival site.

Offering something different to the classic sampling stand, a Dorset Cereals breakfast extravaganza was hosted within the campsite, complete with long banqueting tables lined with the perfect festival breakfast of Dorset Cereals, yoghurt, milk and juices.

Campers were invited to sit at the table and enjoy a delicious free breakfast with their fellow festival-goers, with Dorset Cereals brand ambassadors on hand to answer any questions.

To shake away the morning cobwebs and get guests ready for the day ahead, we ran morning activities within the campsite, including yoga, kids morning wake up sessions and face painting.

In order to maximise brand engagement with parents and children, a games area was created, where families could play at any time of day. Treasure hunts were also set up around the campsite, offering children the opportunity to take part in engaging activities and interact with others. Watch our campaign video below…

We teamed up with Concur to bring the ExpenseIt® Cafe Takeover to Finsbury Square on Wednesday 15th June 2016.

For one morning only, we took over an independent cafe to demonstrate the process of using ExpenseIt® to consumers, whilst rewarding them with free coffee… what wasn’t to love?

During our activation, people who ordered from ‘Pop-up Patio’ were asked if they wanted to ‘Expense’ their coffee on Concur, through the explanation of why they were being offered complimentary coffee it gave the team an opportunity to give them a whistle-stop tour of the Expenselt® app. With over 500 steaming cups given out to the people of London, our activation helped spread brand awareness whilst showcasing the speed and convenience of the app.

Expenselt® allows users to upload photos of receipts straight to the app, which then sends them directly into Concur Expense, making submitting receipts and creating expense reports quicker and easier.

Brand ambassadors were also on hand to carry out on-site surveys to gather more information on people’s expenses habits, and these participants were rewarded with a further free coffee voucher to redeem at a later date.

Grab a mug and check out the video below to see our ExpenseIt® Cafe Takeover in action…

We flexed our experiential muscles and activated MaxiNutrition’s impressive stand at BodyPower Expo, which took place at Birmingham’s NEC from the 13th – 15th May.

Established in 2009, BodyPower Expo has grown into the most celebrated and comprehensive fitness event in the UK, welcoming thousands of visitors and athletes from all over the world. Our team pulled no punches when activating MaxiNutrition’s two storey stand, which was complete with a Pro-Photo studio experience, where attendees could strike a pose and get free shots for their portfolios.

Circle MaxiNutrition_

As well as displaying MaxiNutrition products and merchandise, the stand also featured an ‘ask our experts’ area where gym-goers could get advice on fitness and nutrition. We also set up a challenge area, offering attendees the opportunity to test their strength against WBFF Pro Wole Adesemoye in the ‘Deadlift challenge’. The top 10 competitors who performed the most reps deadlifting their bodyweight for two minutes not only received huge amounts of kudos from BodyPower attendees, but were also rewarded with £500 worth of MaxiNutrition product.

Circle MaxiNutrition BodyPower-2

Daring the thousands of attendees to transform their bodies over the course of 30 days, The Ibiza Challenge was also showcased on the stand. The best entrants will be awarded with a VIP trip for them and two mates to the party capital of the world.

Circle MaxiNutrition_-2

As well as interactive activations, MaxiNutrition heroes including Wole Adesemoye, Paul Olima and Dylan Hartley were on hand to spur on the deadlifters and provide photo opportunities for the attendees.

Teaming up with PlayStation®, we offered gamers the chance to experience exclusive previews of PlayStation®VR and its latest titles at EGX Rezzed.

EGX Rezzed is a gamers paradise! As one of the UK’s leading video games events it this month welcomed thousands of gaming fans to London’s Tobacco Dock all eager to get their hands on the latest gadgets. Following on from the success of EGX 2015, PlayStation® once again called upon our team of experiential marketing experts to activate its presence.

Circle Agency- EGX Rezzed April 2016-3

We transformed one of the striking vaults at Tobacco Dock into a fully immersive area where gamers could experience PlayStation®’s latest technology, PlayStation®VR, and test their skills on a host of different titles.

Circle Agency- EGX Rezzed April 2016-6

12 gaming stations were set up, showcasing six different titles, along with an indie section to demo smaller, independent games. A fun photo booth was installed to present fans with a GIF of themselves in the VR headset, which could be shared with their friends on social media to help boost brand engagement.

Circle Agency- EGX Rezzed April 2016

For those looking to take a break from all the on-screen action, a ‘chill out lounge’ offered soft furnishing and free PlayStation® branded refreshments. Game on!

Another Wednesday and another dose of experiential activations. This week we focus on Mountain Dew’s playable YouTube adverts, Skol Beats’ technology at the Rio Music Carnival and The Bank of Montreal’s NBA Bank stunt.

Mountain Dew

Mountain Dew wanted to connect with gamers, in order to promote the launch of its ‘Dew Gamer Hub’, a website providing all the latest news, releases and recent happenings in the world of gaming. In order to do this, Mountain Dew created playable YouTube adverts in the form of retro 8-bit video games. Getting consumers to watch your YouTube advert is always a challenge but Mountain Dew found a way to get people watching its ads without them even knowing it….. Game on!

Skol Beats at Rio Music Carnival

As the official sponsor of this year’s Rio Music Carnival, Skol Beats wanted to find a way to engage the party-loving crowd. To do this, it recreated the magic of a traditional Masquerade Ball… with a modern twist. 5,000 masks were distributed to the attendees, which were powered by MIT technology and guests were encouraged to synch these to their Facebook pages. Using Bluetooth technology and the data gathered from people’s social profiles, strangers could find their perfect match by looking at the colour of the lights on a potential suitors mask- red for no and green for go!

BMO’s NBA Bank Stunt

The Bank of Montreal (BMO) was an official sponsor of this year’s NBA All-Star weekend and to mark the occasion the bank installed a 10-foot-tall ATM in its Toronto branch, with the message “The NBA All-Stars Are Coming”. This ATM towered above all others within BMO’s flagship store and was created to be the height of an NBA regulation basketball goal!

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Viewing entries in the category Campaigns
20th Jul2016

Bringing Breakfast Joy To Cornbury Music Festival

An experiential feast at Cornbury Festival

Bringing Breakfast Joy To Cornbury Music Festival

Festival-goers at last year’s Cornbury Music Festival benefitted from our Dorset Cereals Campsite Takeover, as we helped spread the joy of breakfast to campers. Taking place at The Great Tew Estate, Oxfordshire, Cornbury Music Festival welcomed 20,000 music lovers each day, and boasted performances from Jamie Cullum, Bryan Ferry, All Saints and James Morrison. We […]

Read More…

01st Jul2016

ExpenseIt® Cafe Takeover

Expenselt® gets a taste of experiential

ExpenseIt® Cafe Takeover

We teamed up with Concur to bring the ExpenseIt® Cafe Takeover to Finsbury Square on Wednesday 15th June 2016. For one morning only, we took over an independent cafe to demonstrate the process of using ExpenseIt® to consumers, whilst rewarding them with free coffee… what wasn’t to love? During our activation, people who ordered from […]

Read More…

24th May2016

MaxiNutition At BodyPower Expo

Flexing our Experiential Muscles

MaxiNutition At BodyPower Expo

We flexed our experiential muscles and activated MaxiNutrition’s impressive stand at BodyPower Expo, which took place at Birmingham’s NEC from the 13th – 15th May. Established in 2009, BodyPower Expo has grown into the most celebrated and comprehensive fitness event in the UK, welcoming thousands of visitors and athletes from all over the world. Our […]

Read More…

19th Apr2016

Game on with PlayStation® at EGX Rezzed

We got experiential at EGX

Game on with PlayStation® at EGX Rezzed

Teaming up with PlayStation®, we offered gamers the chance to experience exclusive previews of PlayStation®VR and its latest titles at EGX Rezzed. EGX Rezzed is a gamers paradise! As one of the UK’s leading video games events it this month welcomed thousands of gaming fans to London’s Tobacco Dock all eager to get their hands […]

Read More…

24th Feb2016

Peak of The Week

Things we’re loving that help us slide towards the weekend

Peak of The Week

Another Wednesday and another dose of experiential activations. This week we focus on Mountain Dew’s playable YouTube adverts, Skol Beats’ technology at the Rio Music Carnival and The Bank of Montreal’s NBA Bank stunt. Mountain Dew Mountain Dew wanted to connect with gamers, in order to promote the launch of its ‘Dew Gamer Hub’, a […]

Read More…

Our Team

  • Claire StokesManaging Director
  • Neil HooperCreative Director
  • Kath NorrisHead of Talent
  • Andy MacDonaldProduction Manager
Claire Stokes is the founder and Managing Director here at Circle.  Claire began her career in the experiential agencies of North America, working for some of the world’s largest consumer brands.  With over 17 years experience as an experiential specialist, there are few that share her knowledge or her passion for our industry.

A regular speaker on Experiential in the UK and overseas, she is a Business Leader of the Marketing Society and sits on the steering committee for the Institute of Promotional Marketing’s Experiential Marketing Certificate, acting as a lecturer and course contributor.   Claire has consistently featured in EVENT Magazine’s list of the UK’s 100 most influential people in the Event Industry.

Our Clients

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