Experiential marketing is a powerful tool to have in your media mix.

It’s been shown to return exponentially more than other channels when implemented and measured correctly. We know this better than anyone, and that’s why we work with a specifically designed framework which helps us shape our campaigns to allow for multiple levels of measurement. From affecting behavioural change to building brand affinity, we’re proud to have developed a number of measures to help our clients measure ROI.

So whether it be facilitating an 873% uplift in average daily social media interactions for H&M, ensuring 61% of participants purchased multiple packs within six weeks for Dorset Cereals, enabling eight million virtual tour visits for PlayStation, ensuring over 70,000 products were sampled in just 10 days for MaxiNutrition or hosting 47,214 one-to-one demos for Relish, we’ve got experiential measurement covered.

As a founding member of the IPM’s Experiential Council we’ve helped shape its new Experiential Measurement Framework – which will provide a standardised set of guidelines and an industry database, to create benchmark comparisons of experiential campaigns by sector, type, and scale.

Experiential is changing the way people interact with products and brands, and we’re proud to be at the forefront of this. Experiences start stories, stories start conversations, and conversations drive word of mouth. It’s about creating moments that resonate with both the participant and the millions of people the experience can reach via social media, content sharing, influencer engagement and media placements.

So with all this in mind, can you afford not to be putting experiential into your marketing plan?

If you want to know more about how you can benefit from experiential marketing, please contact us at:

David Reid- head of strategy and planning

David.Reid@circleagency.co.uk

01189 822620

We pulled no punches when activating the impressive Maximuscle stand at this year’s BodyPower Expo, which enticed thousands of fitness fanatics over the weekend with free giveaways, product sampling and fitness challenges.

The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the on-stand sampling bar featured an array of exciting new products.

We introduced the Bench Press Challenge to the 2017 event, inviting attendees to test their strength by bench pressing their own body weight, with those managing the most reps being crowned the winner. Maximuscle ambassadors including boxer Anthony Yarde, fitness trainer Bradley Simmonds and WBBF Pro legend Wolé Adesemoye, were on hand to spur on the competitors!

An on-stand digital photo studio created an animated gif of participants on an Ibiza beach, helping bring to life the Maxi #IbizaChallenge competition.

Maximuscle also retailed on the stand and those looking to grab a bargain could take advantage of four exclusive show offers, offering Maximuscle products at discounted rates which were exclusive to BodyPower. Maximuscle brand ambassadors and nutrition experts were on hand to offer advice on products, fitness and nutrition.

Taking place at Birmingham’s NEC from the 12th– 14th May, BodyPower Expo has grown into the most celebrated and comprehensive fitness event in the UK, welcoming thousands of visitors and athletes from all over the world.

We’re bringing you a round-up of the month’s essential experiential as we explore the most inspiring marketing from all over the world. With so many great campaigns to choose from, here we focus on our favourites:  Snickers’ Valentine’s Day stunt, the T.R.I.P beer campaign, Marie Curie’s ‘Garden of Light’ and Napajiri experiential F/W Collection launch.

Snickers Valentine’s Day Stunt

This Valentine’s Day, Snickers helped forgetful partners by offering them free cards from one of their 16 billboards located across London. As part of the brands “you’re forgetful when you’re hungry” campaign, the billboards offered “forgetful” cards which people could peel off and give to their loved-ones. Nuts!

T.R.I.P Beer Campaign

American rock band, The Lights Out, collaborated with Boston brewer, Aeronaut Brewery, to create a multi-sensory album launch. The two paired up to design a new beer named “The Reckonings in Pandimensionality” or T.R.I.P for short. The band used the craft beer’s can to release their new album, and the beer inside was brewed to complement with their music.  Designed to offer a multi-sensory experience for the consumer, the album was also available exclusively to people who bought the beer, and the can came complete with instructions. Consumers were encouraged to tweet #TRIPME to @TheLightsOut and @AeronautBrewing to help spread the campaign on social media.

Marie Curie’s ‘Garden of Light’

Marie Curie designed a ‘Garden of Light’ to help promote and celebrate the Great Daffodil Appeal 2017. Complete with 2,100 handmade daffodils, which represent the number of nurses across the UK who provide care and support to people living with a terminal illness, the charity collected donations at the garden and handed out daffodil pins to those who donated. Located in London’s Paternoster Square, the garden featured a number of pathways which weaved in and out of the daffodils to create a reflective space where visitors can also listen to audio stories of people who Marie Curie has helped.  The daffodils will light-up each evening to represent the care the charity provides, and the light its services can bring to people in their darkest hours.

Napapijri F/W Collection Launch

Italian premium casual-wear brand, Napapijri, decided to take a different approach to its latest collection launch at this year’s Pitti Uomo. With many of the other brands launching collections at this event, Napapijri looked to break through the noise and turned to the city for inspiration. To launch their F/W Collection, the brand positioned five doors around the city which offered a different experience for participants to engage with the brand and discover a jacket from the new collection. Giant clues provided hints as to the location of the mysterious doors and those who engaged with the doors were invited to a secret ‘Woodkid’ concert in the middle of the city.

 

Festival-goers at last year’s Cornbury Music Festival benefitted from our Dorset Cereals Campsite Takeover, as we helped spread the joy of breakfast to campers.

Taking place at The Great Tew Estate, Oxfordshire, Cornbury Music Festival welcomed 20,000 music lovers each day, and boasted performances from Jamie Cullum, Bryan Ferry, All Saints and James Morrison.

We were called upon by Dorset Cereals to help surprise and delight festival campers with a fun and engaging campsite takeover. To kick off this activation, we offered a ‘helping hands’ service as campers arrived on site, with a team of ten fabulous, hand-picked brand ambassadors assisting campers with tent set-ups and carrying their belongings from their cars to the festival site.

Offering something different to the classic sampling stand, a Dorset Cereals breakfast extravaganza was hosted within the campsite, complete with long banqueting tables lined with the perfect festival breakfast of Dorset Cereals, yoghurt, milk and juices.

Campers were invited to sit at the table and enjoy a delicious free breakfast with their fellow festival-goers, with Dorset Cereals brand ambassadors on hand to answer any questions.

To shake away the morning cobwebs and get guests ready for the day ahead, we ran morning activities within the campsite, including yoga, kids morning wake up sessions and face painting.

In order to maximise brand engagement with parents and children, a games area was created, where families could play at any time of day. Treasure hunts were also set up around the campsite, offering children the opportunity to take part in engaging activities and interact with others. Watch our campaign video below…

 

What We Do

Where We Play

Blog Features

Our Blog

Viewing entries in the category Experiential
12th Sep2017

Experiential- Why You Can’t Afford Not To

Find out how you can benefit from experiential

Experiential- Why You Can’t Afford Not To

Experiential marketing is a powerful tool to have in your media mix. It’s been shown to return exponentially more than other channels when implemented and measured correctly. We know this better than anyone, and that’s why we work with a specifically designed framework which helps us shape our campaigns to allow for multiple levels of […]

Read More…

17th May2017

Making Gains With Maximuscle at BodyPower

Pulling no experiential punches

Making Gains With Maximuscle at BodyPower

We pulled no punches when activating the impressive Maximuscle stand at this year’s BodyPower Expo, which enticed thousands of fitness fanatics over the weekend with free giveaways, product sampling and fitness challenges. The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the on-stand sampling bar featured an […]

Read More…

14th Mar2017

Circle’s Round-Up: February

A round-up of the month’s most inspiring experiential

Circle’s Round-Up: February

We’re bringing you a round-up of the month’s essential experiential as we explore the most inspiring marketing from all over the world. With so many great campaigns to choose from, here we focus on our favourites:  Snickers’ Valentine’s Day stunt, the T.R.I.P beer campaign, Marie Curie’s ‘Garden of Light’ and Napajiri experiential F/W Collection launch. […]

Read More…

20th Jul2016

Bringing Breakfast Joy To Cornbury Music Festival

An experiential feast at Cornbury Festival

Bringing Breakfast Joy To Cornbury Music Festival

Festival-goers at last year’s Cornbury Music Festival benefitted from our Dorset Cereals Campsite Takeover, as we helped spread the joy of breakfast to campers. Taking place at The Great Tew Estate, Oxfordshire, Cornbury Music Festival welcomed 20,000 music lovers each day, and boasted performances from Jamie Cullum, Bryan Ferry, All Saints and James Morrison. We […]

Read More…

Our Team

  • Claire StokesManaging Director
  • Neil HooperCreative Director
  • Kath NorrisHead of Talent
  • Andy MacDonaldProduction Manager
Claire Stokes is the founder and Managing Director here at Circle.  Claire began her career in the experiential agencies of North America, working for some of the world’s largest consumer brands.  With over 17 years experience as an experiential specialist, there are few that share her knowledge or her passion for our industry.

A regular speaker on Experiential in the UK and overseas, she is a Business Leader of the Marketing Society and sits on the steering committee for the Institute of Promotional Marketing’s Experiential Marketing Certificate, acting as a lecturer and course contributor.   Claire has consistently featured in EVENT Magazine’s list of the UK’s 100 most influential people in the Event Industry.

Our Clients

  • Dorset Cereals EA H&M Maxinutrition