We’re bringing you a round-up of the month’s essential experiential as we explore the most inspiring marketing from all over the world. With so many great campaigns to choose from, here we focus on our favourites: Snickers’ Valentine’s Day stunt, the T.R.I.P beer campaign, Marie Curie’s ‘Garden of Light’ and Napajiri experiential F/W Collection launch.
Snickers Valentine’s Day Stunt
This Valentine’s Day, Snickers helped forgetful partners by offering them free cards from one of their 16 billboards located across London. As part of the brands “you’re forgetful when you’re hungry” campaign, the billboards offered “forgetful” cards which people could peel off and give to their loved-ones. Nuts!
T.R.I.P Beer Campaign
American rock band, The Lights Out, collaborated with Boston brewer, Aeronaut Brewery, to create a multi-sensory album launch. The two paired up to design a new beer named “The Reckonings in Pandimensionality” or T.R.I.P for short. The band used the craft beer’s can to release their new album, and the beer inside was brewed to complement with their music. Designed to offer a multi-sensory experience for the consumer, the album was also available exclusively to people who bought the beer, and the can came complete with instructions. Consumers were encouraged to tweet #TRIPME to @TheLightsOut and @AeronautBrewing to help spread the campaign on social media.
Marie Curie’s ‘Garden of Light’
Marie Curie designed a ‘Garden of Light’ to help promote and celebrate the Great Daffodil Appeal 2017. Complete with 2,100 handmade daffodils, which represent the number of nurses across the UK who provide care and support to people living with a terminal illness, the charity collected donations at the garden and handed out daffodil pins to those who donated. Located in London’s Paternoster Square, the garden featured a number of pathways which weaved in and out of the daffodils to create a reflective space where visitors can also listen to audio stories of people who Marie Curie has helped. The daffodils will light-up each evening to represent the care the charity provides, and the light its services can bring to people in their darkest hours.
Napapijri F/W Collection Launch
Italian premium casual-wear brand, Napapijri, decided to take a different approach to its latest collection launch at this year’s Pitti Uomo. With many of the other brands launching collections at this event, Napapijri looked to break through the noise and turned to the city for inspiration. To launch their F/W Collection, the brand positioned five doors around the city which offered a different experience for participants to engage with the brand and discover a jacket from the new collection. Giant clues provided hints as to the location of the mysterious doors and those who engaged with the doors were invited to a secret ‘Woodkid’ concert in the middle of the city.
As we jump feet-first into 2017, we’re bringing you a round-up of the month’s essential experiential as we explore the most inspiring campaigns from all over the world. With so many to choose from, here we focus on our favourites: Tostitos Uber crisp packets, the Resident Evil horror house, The Swedish anti-smoking billboard, Maltesers’ Braille billboard and Oxfam’s VR fundraising.
Tostitos Uber Crisp Packet
In a stunt that literally took our breath away, American crisp brand, Tostitos, created a breathaliser-esque crisp packet in an attempt to take 25,000 drivers off the road during the Super Bowl. Using alcohol detecting sensors on the front of the packets, consumers were tasked with breathing on the bags and if any alcohol was detected, the front turned red with the caption “Do not drink and drive”, along with an Uber discount code.
Resident Evil Experience
To promote the launch of the new Resident Evil video game, an immersive ‘horror house’ was created to enable fans to experience the game first-hand. This was certainly not for the faint hearted and offered gamers an ‘escape room’ feel where they could explore the house and collect tools to enable their escape. Would you be brave enough?
Swedish Anti-Smoking Billboard
Apotek Hjartat, a Swedish pharmacy chain created a digital billboard which coughed at smokers. Complete with a sensitive smoke detector, the panel could detect smoke on passers-by which triggered a video of people coughing at them. The aim of this campaign was to encourage people to continue with their New Years resolutions to stop smoking.
Maltesers’ Braille Billboard
In celebration of World Braille Day, which took place on January 4th, Maltesers created a Braille billboard at Farringdon bus station in London. The stunt aimed to help the brand to better represent disability in advertising, and the billboard was accessible to everyone through a combination of an audio description and a translation on Maltesers Facebook page. The Braille read “Caught a fast bus once – turns out it was a fire engine”.
Oxfam’s VR Fundraising
This January saw Oxfam utilise the latest cutting-edge technology to help boost fundraising as it used Samsung VR headsets to show customers where donations are going. In order to highlight the important work that Oxfam does, the charity decided that a picture was worth a thousand words and used VR technology to allow customers to experience the devastation that the charity is trying to aid. Consumers were able to gain an on-the-ground view of areas including Bashir in Iraq. Through the activation, Oxfam hoped to showcase the importance of their work and subsequently increase donations. Check it out here.
We’re bringing you a round-up of the month’s essential experiential as we explore the most inspiring marketing from all over the world. With so many great campaigns to choose from, here we focus on our favourites: Tiger Beer’s air pollution ink, Santander’s interactive bus stops, Doritos flavourless crisps and a creepy Blair Witch marketing stunt.
Tiger Beer’s Air Pollution Ink
Air pollution is at an all time high within Asia, and smog has become a serious problem. In order to highlight this issue, Tiger Beer partnered with MIT’s Graviky Labs to turn this air pollution into ink. Yes, seriously! Using unique technology that captured the soot from vehicle exhausts, these pollutants were then purified and turned into ‘Air-Ink’. Over 150 litres of this ink was created to make a range of pens and spray paint cans, which were given to emerging Asian street artists to create epic murals and advertising on the streets of Hong Kong.
Santander’s Interactive Bus Stops
In an attempt to create stronger connections with a younger audience, Santander has installed a range of branded interactive bus stops near major universities in Sao Paulo. As well as offering free wifi, these hubs also provide different forms of interactions, such as phone charging, karaoke stations and free cinema tickets. From interacting with these stations, randomly selected participants were then invited to take part in unique experiences (like singing with Bruno Mars!), which were filmed as part of the brands “From Bus Stop to Bus Stop” web-series. The content from these experiences will also be used as part of Santander’s printed ad campaign which will appear around the city over the next few months.
Doritos Flavourless Crisps
The only thing worse than a flavourless crisp is a soggy one. And that’s exactly what Doritos has created in its latest campaign. As crazy as this may sound, the brand has teamed up with ‘Rock the Vote’, to create flavourless, crunch-less crisps in boring grey packaging. Why? In a bid to make young people realise the importance of registering to vote of course. Youngsters are encouraged to register to vote through a specially created micro-site and then send a bag of these limited edition Doritos to someone not registered. A vending machine has also been created which offered a choice of Doritos Nacho Cheese or Cool Ranch, but with an interactive screen that first asked people if they were registered to vote. Those who pressed ‘no’ were issued with a bag of the flavourless crisps… brutal. Not only this, but Doritos will also join Rock the Vote on a national bus tour to a range of college campuses.
A round-up of the months most inspiring experiential
As we head into September, we’re bringing you a round-up of last months most essential experiential as we explore the most inspiring marketing from all over the world. With so many great campaigns to pick from, we focus on our favourites: Google Translate’s pop-up restaurant, the MTV VMA flying video screen, the world’s first Snapchat event and the #MissingType campaign.
The Google Translate’s Pop-Up Restaurant
Google Translate recently launched a pop-up restaurant in New York City, aptly named “Small World”. With 18 chefs from all over the world, the restaurant was open for five days and worked to bring together food cultures with its global menu, which called upon local delicacies from all corners of the world. So how did guests understand the menu? Google Translate of course! The Google Translate app was used by everyone within the restaurant to order and engage with other diners.
MTV VMA’s Flying Video Screen
MTV is known for pushing creative boundaries and this year’s VMAs were no different! Working with Branding By Air, the pair created the largest ever aerial projection screen by using two helicopters, three 4K projectors and a 250ft (76m) wide banner. On the night, performances from Ariana Grande and Nicki Minaj were broadcast on this giant banner and flown over New York City. One helicopter towed the enormous banner, while the other was loaded with three stacked projectors and was flown alongside. This impressive feat earned the pair a Guinness World Record for the ‘largest aerial projection screen in the history of advertising’.
The #MissingType Campaign
Last year, the #MissingType Campaign helped raise awareness of National Blood Week and the lack of blood donors, and the campaign returned again this year to build upon its success. This time however, it’s gone global! #MissingType was rolled out within 22 countries, bringing together 25 blood services, and covering one billion of the world’s population. Throughout the campaign, brands and organisations showed their support by removing As, Bs and Os from signs and locations around the globe, including Europe’s longest place name. Brands backing this campaign include Microsoft, Boots, Warburton’s and Royal Mail.
The World’s First Snapchat Event
Snaphappen is the world’s first Snapchat event and awards ceremony, due to be held on the 21st September. The event will bring together famous ‘Snapchatters’ from all over the world, and witness engaging speeches and discussions from influential speakers. A host of quirky events will also be taking place throughout the day, including a selfie party and the biggest mass Snapchat collage that the world has ever seen. Although not a traditional marketing stunt or experiential activation, this event shows the influence and momentum of social media, in particular Snapchat… and we can’t wait to see how it develops further! http://www.snaphappen.com/
This month we’re bringing you a round-up of July’s most essential experiential as we explore the most inspiring marketing from all over the world. With so many great campaigns to choose from, here we focus on our favourites: Dyson’s first UK store, Jack Daniel’s 150th anniversary barrel hunt, The Village Phone Promotion and Mitsubishi’s dual screen experience.
Dyson’s First UK Store
Dyson’s first UK store is all about the experience. Showcasing its latest vacuum cleaners, as well as its recently launched Dyson Supersonic hairdryer, the store opened on Oxford Street this month to enable consumers to fully experience its products. In a bid to educate and inspire, the store is set to become a hub complete with demonstration areas, where people can get to grips with the science behind the products, as well as a first floor salon and vacuum cleaner testing areas. As if that wasn’t enough to entice you in, Dyson is also utilising its own air purifying products within the store, and boasts the cleanest air in London!
Jack Daniel’s 150th Anniversary Barrel Hunt
Whiskey giant, Jack Daniel’s, has launched a global treasure hunt to celebrate its 150th anniversary. With 150 prize-filled barrels up for grabs, Jack Daniel’s has hidden these iconic handcrafted oak barrels in over 50 countries, and will be issuing Facebook clues relating to the history of each region to aid participants with their search. Finders keepers.
The Village Phone Promotion
Tschlin is a traditional village set in the Graubünden region, the extreme east of Switzerland, and is renowned for its tranquillity. Recently, the silence was momentarily shattered thanks to a experiential campaign inviting people from all over the world to call the village square telephone, which can be heard by all 166 residents. Each time a resident missed the call, the caller could be rewarded with a variety of prizes, including a holiday to Graubünden. Callers could visit the microsite to see who they were speaking with, which helped forge connections between the locals and people from all over the world, in a bid to raise awareness of the region and boost tourism. The results? Over the 6 days the campaign was running, the village phone received 30,000 attempted calls, there were 4,000 conversations, 500,000 website visits, 1.5 million video views and 68 awarded prizes.
Mitsubishi’s Dual Screen Experience
In a bid to lure in younger drivers, Mitsubishi has created a duel screen experience to offer consumers the chance to test drive its new Mirage G4 using a smartphone and computer. Titled ‘Night Drive’, this interactive video game sees users virtually testing the G4’s features on a racing track at night. Users are then presented with a highlight reel of their drive in GIF form, which can then be shared on social media to encourage others to take part. Test your skills here: http://mirageg4nightdrive.com/
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We’re bringing you a round-up of the month’s essential experiential as we explore the most inspiring marketing from all over the world. With so many great campaigns to choose from, here we focus on our favourites: Snickers’ Valentine’s Day stunt, the T.R.I.P beer campaign, Marie Curie’s ‘Garden of Light’ and Napajiri experiential F/W Collection launch. […]
As we jump feet-first into 2017, we’re bringing you a round-up of the month’s essential experiential as we explore the most inspiring campaigns from all over the world. With so many to choose from, here we focus on our favourites: Tostitos Uber crisp packets, the Resident Evil horror house, The Swedish anti-smoking billboard, Maltesers’ Braille […]
We’re bringing you a round-up of the month’s essential experiential as we explore the most inspiring marketing from all over the world. With so many great campaigns to choose from, here we focus on our favourites: Tiger Beer’s air pollution ink, Santander’s interactive bus stops, Doritos flavourless crisps and a creepy Blair Witch marketing stunt. […]
A round-up of the months most inspiring experiential As we head into September, we’re bringing you a round-up of last months most essential experiential as we explore the most inspiring marketing from all over the world. With so many great campaigns to pick from, we focus on our favourites: Google Translate’s pop-up restaurant, the MTV […]
This month we’re bringing you a round-up of July’s most essential experiential as we explore the most inspiring marketing from all over the world. With so many great campaigns to choose from, here we focus on our favourites: Dyson’s first UK store, Jack Daniel’s 150th anniversary barrel hunt, The Village Phone Promotion and Mitsubishi’s dual […]
- Claire StokesManaging Director
- Neil HooperCreative Director
- Kath NorrisHead of Talent
- Andy MacDonaldProduction Manager
A regular speaker on Experiential in the UK and overseas, she is a Business Leader of the Marketing Society and sits on the steering committee for the Institute of Promotional Marketing’s Experiential Marketing Certificate, acting as a lecturer and course contributor. Claire has consistently featured in EVENT Magazine’s list of the UK’s 100 most influential people in the Event Industry.
Neil’s primary role at Circle is to oversee all of the creative and digital output of the agency; collaborating with strategy, account and creative teams to deliver integrated solutions that strategically align to client objectives.
Kath has successfully profiled and matched 1000’s of staff to our client’s campaigns- ensuring that each individual is carefully selected to deliver against the campaign brief. She demands more than a standard promotional performance from her team- she expects nothing less than the very best; insightful, educational and informative dialogue that ultimately drives conversation.
Andy’s role at Circle is to oversee the production and logistics of our campaigns, to ensure they are delivered to the highest standards every time. His experience in working across technology to FMCG products, is second to none and no project is too small or too big to not get Andy’s attention.
Andy has refined the processes at Circle to seamlessly blend them into our agency ways of working, delivering an efficient and streamlined service to our clients.