Wednesday has once again sprung upon us which means only one thing, our weekly roundup of things we love this week. This week it has all been about virtual queues, six seconds of fame and seeing Europe through a door.

 

1). THE SMART PHONE LINE

How do you launch a new smart phone in such a crowded market? The Samsung Galaxy S4 did it brilliantly by using one phone, its 36 key features and the power of social media to create a 12 day virtual queue know as the smart phone line.

 

 

2). It’s no longer 15 minutes of fame… thanks to Vine we now have just six seconds of fame

In a year the social media app Vine has attracted over 40 million users and is getting bigger and better by the day. From watching the latest crazy stunts to creative arty sketches, we love it and it seems that the rest of the world does too.

 

 

3). EUROPE IT’S JUST NEXT DOOR

How to make a rail company interesting? With a simple but creative bit of technology SNCF created a very effective campaign where people in the street could open the door to Europe. Experiential is about getting people involved and this campaign got it down to a T.

 

Keep up with all our bursts of inspiration by following us on Pinterest

Wednesday has rocked round once again, and it’s time for our weekly roundup of things we’re loving this week. We’ve thrown in a one from one of this year’s Word on King Streets too – our monthly company meet up where we share all that’s inspired us.

1). OUTBACK B-DAY CHAIR

We love social media, and the integral link it plays in bringing brands to life, and amplifying experiential. But there’s no arguing that it has impacted face to face interaction between friends, especially on the most important day of the year – your birthday! Outback restaurants in Brazil solved this by adding a social-media controlled ‘hug’ chair to their restaurants.

2). PINBALL MACHINE CONTROLELD BY SMILES

You’d think it was Valentine’s Day not Halloween this week, with this second happiness-themed entry. Health insurance firm KPT in Switzerland introduced this very cool smile-controlled pinball machine ‘Smileball’. Great to see a service sector embracing experiential as part of its communications strategy; a very fun way to engage its target audience.

3). RICE KRISPIE SCARES VENDING MACHINE

It’s another prank vending machine….but it is Halloween, and the reactions are always fun to watch! Great seasonal stunt from Rice Krispie Squares – or Scares – as they’re known during the spooky season.

It’s a busy week here at Circle Agency with our Playstation Schools Cup activation out on the road, plus the EA Dugout continuing its tour around the UK stopping at the NFL Fan Rally and Tailgate this weekend. There’s also the Event Magazine’s Guide Live and the FMBE awards to look forward to tomorrow. But in true Circle style there’s always time to stop for inspiration – and here’s what’s caught our eye.

1). Have a seat with KitKat

To celebrate the launch of #AndroidKitKat, people could win a Nexus 7 tablet the KITKAT way, by having a break. Branded billboards, bus stops and similar outdoor advertising methods incorporated a seat with branding explaining the time that someone would win. Rules were simple – sit, wait, win! Great stunt and well worth a watch:

 

2). Heineken Departure Roulette

Would you go anywhere in the world at a touch of a button if the bill was on someone else? Yep, us too! Brilliant, high-impact campaign from Heineken in the USA with true social reach and no doubt plenty of word of mouth for many years to come.

 

3). Back to Vinyl – the office turntable

Agents and promoters get hundreds of demos per week landing on their desks, so catching their attention can be tricky. Kontor Records came up with a truly remarkable solution with its Office Turntable – a great demonstration of the power of digital.

 

It’s week four of our Peak of the Week and it’s been a tough one once again, with last week’s Carrie promo still topping most of the viral charts (and deservedly so!) But there has been some pretty cool stuff going on nonetheless. Here’s what we think deserves some Peak of the Week attention.

1). The making of Nike’s House of Deadly 

If you’re reading this post then you are bound to know that here at Circle we are big football and fitness fans, and are a sucker for a good sports inspired experiential campaign. This one from Nike in Thailand is one of the coolest we’ve seen yet! So many people dream of being a pro footballer; the thrill of the crowd, the floodlights, the skill, the pure competition. To promote its latest football boot Hypervenom, Nike gave fans the chance to experience just that with the ‘House of Deadly’, a huge experiential activation which lets fans immerse themselves in the glorious game.

This week agency BBH Asia Pacific gave us a sneak peek behind the scenes with their making of video – and we were very impressed! Watch the video below:

2). Super Mario Bros in your browser 

Now this might not be the most constructive of ways to spend your day, but boy can it be fun! We’re massive gaming geeks, having worked with EA Games™ for nearly ten years. There are some games that are just pure classics – and Super Mario brothers is definitely one of them, bringing back more memories than you can shake a stick at. And now you can rejoice, because, as Mashable revealed, it’s now available in your web browser. Read the full article over here. As a bonus don’t forget to check out the very cool ‘then and now’ slideshow of some of the world’s greatest video games. Great to see EA’s Sims in there at number 10.

3). Sony’s great phone swap

Simple, yet effective stunt from Sony in Sweden. Dead battery? No worries, Sony swapped your phone for its brand new Xperia Z whilst it was charging in their charging station. A great example of festival activation, the big swap took place at the country’s Way Out West festival, where Sony was a sponsor. Brilliant digital link too with #phoneswap Instagram competition giving people the chance to win the phone for good.

This week got off to a flying start with our Event Award commendation for Best Staffing Supplier still making us smile. There’s also been some great content on the wonderful world wide web – almost too much to choose from. After careful consideration though here’s our pick of the bunch: telekinetic coffee shops, Coca-Cola spreading a bit of happiness and glow-in-the-dark half-pipes.

1). Telekinetic Coffee Shop Surprise

Don’t watch this if you’re faint hearted. Amazing promotional video promoting the new Carrie film, which takes the customers of a local coffee shop on one hell of a scary journey!

2). Coca-Cola’s Roll Out Happiness Pop-Up Park Campaign 

This year Coca-Cola has gone big with its campaigns and we’ve loved every one of them. People who haven’t drunk Coke for years bought it again as they wanted a Coke with their name on it… it was a genius idea.  Now they’re back at it again, rolling out pop-up happiness parks to make our lives a little less ‘grey’.

3). Glow-in-the-dark half-pipe?

Kelloggs Nutri Grain created Australia’s first ever glow in the dark skate ramp – a fantastic experiential stunt and resulting video. Projection mapping, glow-in-the-dark ramps, pro skaters, awesome tunes and whole lot more. We better brush up on our skating skills! 

 

What We Do

Where We Play

Blog Features

Our Blog

Viewing entries in the category Insight
06th Nov2013

Peak of the Week

Things we’re loving this week that help us slide towards the weekend

Peak of the Week

  Wednesday has once again sprung upon us which means only one thing, our weekly roundup of things we love this week. This week it has all been about virtual queues, six seconds of fame and seeing Europe through a door.   1). THE SMART PHONE LINE How do you launch a new smart phone […]

Read More…

30th Oct2013

Peak of the Week

Things we’re loving this week that help us slide towards the weekend

Peak of the Week

Wednesday has rocked round once again, and it’s time for our weekly roundup of things we’re loving this week. We’ve thrown in a one from one of this year’s Word on King Streets too – our monthly company meet up where we share all that’s inspired us. 1). OUTBACK B-DAY CHAIR We love social media, […]

Read More…

23rd Oct2013

Peak of the Week

Things we’re loving this Wednesday, that help you slide towards the weekend

Peak of the Week

It’s a busy week here at Circle Agency with our Playstation Schools Cup activation out on the road, plus the EA Dugout continuing its tour around the UK stopping at the NFL Fan Rally and Tailgate this weekend. There’s also the Event Magazine’s Guide Live and the FMBE awards to look forward to tomorrow. But […]

Read More…

16th Oct2013

Peak of the Week

Things we’re loving this Wednesday, that help you slide towards the weekend

Peak of the Week

It’s week four of our Peak of the Week and it’s been a tough one once again, with last week’s Carrie promo still topping most of the viral charts (and deservedly so!) But there has been some pretty cool stuff going on nonetheless. Here’s what we think deserves some Peak of the Week attention. 1). […]

Read More…

09th Oct2013

Peak of the Week

Things we’re loving this Wednesday, that help you slide towards the weekend

Peak of the Week

This week got off to a flying start with our Event Award commendation for Best Staffing Supplier still making us smile. There’s also been some great content on the wonderful world wide web – almost too much to choose from. After careful consideration though here’s our pick of the bunch: telekinetic coffee shops, Coca-Cola spreading […]

Read More…

Our Team

  • Claire StokesManaging Director
  • Neil HooperCreative Director
  • Kath NorrisHead of Talent
  • Andy MacDonaldProduction Manager
Claire Stokes is the founder and Managing Director here at Circle.  Claire began her career in the experiential agencies of North America, working for some of the world’s largest consumer brands.  With over 17 years experience as an experiential specialist, there are few that share her knowledge or her passion for our industry.

A regular speaker on Experiential in the UK and overseas, she is a Business Leader of the Marketing Society and sits on the steering committee for the Institute of Promotional Marketing’s Experiential Marketing Certificate, acting as a lecturer and course contributor.   Claire has consistently featured in EVENT Magazine’s list of the UK’s 100 most influential people in the Event Industry.

Our Clients

  • Dorset-Costa PlayStation-o2 Milk&More-H&M Crew-EA