We’re loving lots of things this week, but this Wednesday Manchester City FC, a house full of beer and YouTube have won us over. Have a read to see why they’ve made our top three.
1). Manchester City FC goes international on Twitter
We’re big football fans here at Circle and the Premier League office debates are in full swing as we approach week seven. Of course the Circle team of choice is Manchester City FC and we love how on the ball they are with social media. Not only were they the first team to have a hashtag displaying #Together on their tour bus during their Premier League win in 2012 but now they are launching ten new Twitter accounts to increase interaction with fans around the world. It’s great to be working with such a social media savvy client.
Click here to read the full article over on The Wall.
2). Tui Brewery plumbs a guy’s house with beer
A great (but impractical!) idea which definitely made us laugh. As part of a new campaign from Saatchi & Saatchi New Zealand, the Tui Brewery re-plumbed one guy’s whole house so instead of water, beer was literally on tap. Watch the video to see how the joke went down.
3). YouTube raises its game with offline content
If you’re ever in doubt about a song, music video or want to watch that hilarious clip again you simply head for YouTube. But, there is nothing more annoying than sitting around waiting for it to buffer. Now YouTube have announced that offline watching will be available on its mobile apps. A big whoop is needed here for sure!
Head across to Marketing Tech News to read more.
Every week on a Wednesday we’ll be giving you a roundup of the things we’ve stumbled across on the net that we can’t help but share. From viral videos, to cool campaigns and the latest tech to unusual art ‘Peak of the Week will have it all.
Here’s what’s caught our attention over the last seven days:
1). Chipotle Scarecrow:
American fast food chain Chipotle wants to change the way people eat and think about fast food, with its restaurants serving responsibly raised meat and local produce. This concept is brought to life with a stunning new animated film ‘The Scarecrow’ set to the 1971 song ‘Pure Imagination’ from the hit film ‘Willy Wonka and the Chocolate Factory’. There’s also a highly addictive online game as part of the campaign. A fantastic example of how emotive content can be used to pull on the heartstrings. Find out more here.
2). A phone worth keeping
We love all things tech over at Circle Agency and this video definitely caught our eye. PhoneBloks is a revolutionary new phone concept where the phone is made up of…well, blocks! The idea being phones are built to last, and faulty parts can be easily replaced. We love the idea but are not sure people are quite ready for it. The 29th October will tell us all we need to know though. Watch the video now to find out why:
3). Is it real?
We stumbled across this post on Creative Boom, showcasing the art of illustrator Marcello Barenghi. His work, depicting everyday items, could easily be mistaken as 3D objects. With great design at the heart of most of our experiential campaigns, we couldn’t help but be impressed by his talent!
View his work here.
The original image was sourced from http://www.phoneblocs.com/phoneblocks/
At the end of last month we were thrilled to announce that we’d been shortlisted for nine FMBE Awards, and now we have even more exciting news. We’ve been recognised yet again with a further two nominations including…drumroll please…..Brand Experience Agency of the Year!
We’ve also been shortlisted for this year’s Special Award for Shopper Appeal for the work we’ve been doing with O2 and Bluewater, a commercial partnership which sees the two brands working together to create the ultimate shopping experience for Bluewater guests. The partnership includes the provision of free O2 Wifi to all Bluewater guests, the use of O2’s Priority Moments platform to reward O2 customers for shopping at Bluewater and creating an opportunity for Bluewater’s retailers to reach O2’s customers and drive awareness and sales. The campaign is supported by in centre media, experiential activation and a retailer engagement campaign that has driven significant results for both brands.
With eleven nominations now on the table, to say that we’re looking forward to the awards night next month is definitely an understatement! We walked away with Brand Experience Agency of the Year award in 2011, and just to be nominated again is a fantastic achievement. We want to say a massive thanks to our staff and clients….and fingers crossed for the big night!
Check out our other nine nominations below:
- Best In-store Marketing- EA- Design Your Own Lock In
- Best Shopping Centre or Roadshow Campaign- Maxinutrition- Maxitone, Thank You Protein
- Brand Ambassador of the Year
- New Business Award- for our relationship with Maxinutirion
- Small Scale Local Campaign-EA- The EA Experience Store at Eldon Square
- Creative Sampling- Maxifuel- Fuel on Tour
- Most Effective Stand or Display Unit- EA Flight Case Pods
- Most Effective Operational Success- Celebrity Cruises at Taste of London
- Staff Performance of the Year- MCFC- City Playmakers
On Tuesday 18th June the Circle team got dressed to impress and headed to the glamorous Park Lane hotel in London for the 2013 IPM Awards. Having been shortlisted for two awards we all had our fingers crossed hoping to come home with our hands full.
The two nominations were for our long-standing client EA SPORTSTM within the Travel, Tourism, Recreation and Leisure category for work conducted in Partnership with Manchester City FC. The two-year partnership includes the Blue Zone – a permanent gaming area designed and run by Circle Agency every match day. Secondly, our first ever activation for O2 Priority Moments, the Christmas Giftcracker Experience, was nominated under the Utilities, Technology and Telecoms category.
The evening did not disappoint; after a fabulous drinks reception and three course meal we are thrilled to say that we walked away with silvers in both categories. A huge testament to the hard work and dedication that our team puts in but also the innovative clients we are lucky enough to work with.
We would also like to give a big shout out and well done to O2 (Telefonica UK) who won the Brand Owner of the Year Award which goes to the company which gains the most trophies across the 34 categories. For us as an agency it is great to be working with a globally-renowned brand that is always raising its game and we’re excited to see what’s in store for the future.
We were pleased to hear this month that Event magazine has launched a brand new campaign – Women in Events.
The campaign aims to encourage women to shout louder about their achievements; to raise the profile of key female event professionals; and to offer advice and support to women at all levels of the industry. According to an article on their website the campaign was sparked by the surprisingly low percentage of women represented in the latest Event 100 Club.
Our MD Claire Stokes has always been a pioneer for women in the events industry, starting Circle Agency from scratch in 2004 when she landed fresh from Canada. Almost ten years of work have paid off with Claire coming 54 in the 2012 Event 100 – where women made up just a fifth of the list.
Event Magazine asked for an exclusive interview with Claire as part of the campaign, and she was happy to oblige! Here’s a few of our favourite parts:
“Setting up your own agency is difficult, no matter what sex you are. But the challenge, in my experience, has been worthwhile. While there have been occasions when being a woman has influenced my career in both positive and negative ways, having the confidence to overcome those challenges is absolutely what sets apart those who should, and those who shouldn’t, take the plunge.”
“We have to have role models within the sector that can prove you can have it all – if you have the stamina and determination to go for it.”
“While not everyone has the benefit of working for a woman at the top of their organisation, we can share those stories and experiences. And let’s not just share the stories of those women who have climbed to the top of the ladder, let’s highlight the careers of other young women who are carving out their careers today.”
“Determination is the key. It doesn’t hurt to be just a little bit stubborn as well. But to be 100% sure that entrepreneurship is the right thing for you, you also have to be adaptable. Most importantly though, don’t do it for the money, do it for the love of what you do, and because you believe you can do it better.”
You can read the full story over on Event Magazine’s website.
What We Do
Where We Play
- Experiential- Why You Can’t Afford Not…
- On Track With Orbis Access
- The PlayStation®UK Future of Play Tour
- Talking Staffing With Stand Out
- ExpenseIt® Cafe Takeover
- PlayStation® at EGX 2016
- Sofa Syndrome: The Experiential Medicine
- MaxiNutition At BodyPower Expo
- We Think Inside the Box for H&M
- Welcome to the House of Bonne Maman
- MAXINUTRITION RUGBY 2015 CUP SUCCESS
- Spicing Up Experiential With Haywards
- Hyde Park’s StubHub Selfie Of A…
- O2 makes Bluewater customers its…
- Giving London Tri A Boost With Maxi
- Manchester City Playmakers back in…
We’re loving lots of things this week, but this Wednesday Manchester City FC, a house full of beer and YouTube have won us over. Have a read to see why they’ve made our top three. 1). Manchester City FC goes international on Twitter We’re big football fans here at Circle and the Premier League office […]
Every week on a Wednesday we’ll be giving you a roundup of the things we’ve stumbled across on the net that we can’t help but share. From viral videos, to cool campaigns and the latest tech to unusual art ‘Peak of the Week will have it all. Here’s what’s caught our attention over the […]
At the end of last month we were thrilled to announce that we’d been shortlisted for nine FMBE Awards, and now we have even more exciting news. We’ve been recognised yet again with a further two nominations including…drumroll please…..Brand Experience Agency of the Year! We’ve also been shortlisted for this year’s Special Award for […]
On Tuesday 18th June the Circle team got dressed to impress and headed to the glamorous Park Lane hotel in London for the 2013 IPM Awards. Having been shortlisted for two awards we all had our fingers crossed hoping to come home with our hands full. The two nominations were for our long-standing client EA […]
We were pleased to hear this month that Event magazine has launched a brand new campaign – Women in Events. The campaign aims to encourage women to shout louder about their achievements; to raise the profile of key female event professionals; and to offer advice and support to women at all levels of the industry. […]
- Claire StokesManaging Director
- Neil HooperCreative Director
- Kath NorrisHead of Talent
- Andy MacDonaldProduction Manager
A regular speaker on Experiential in the UK and overseas, she is a Business Leader of the Marketing Society and sits on the steering committee for the Institute of Promotional Marketing’s Experiential Marketing Certificate, acting as a lecturer and course contributor. Claire has consistently featured in EVENT Magazine’s list of the UK’s 100 most influential people in the Event Industry.
Neil’s primary role at Circle is to oversee all of the creative and digital output of the agency; collaborating with strategy, account and creative teams to deliver integrated solutions that strategically align to client objectives.
Kath has successfully profiled and matched 1000’s of staff to our client’s campaigns- ensuring that each individual is carefully selected to deliver against the campaign brief. She demands more than a standard promotional performance from her team- she expects nothing less than the very best; insightful, educational and informative dialogue that ultimately drives conversation.
Andy’s role at Circle is to oversee the production and logistics of our campaigns, to ensure they are delivered to the highest standards every time. His experience in working across technology to FMCG products, is second to none and no project is too small or too big to not get Andy’s attention.
Andy has refined the processes at Circle to seamlessly blend them into our agency ways of working, delivering an efficient and streamlined service to our clients.