The Event Production Awards recognise and celebrate the hard work and achievements of key suppliers and contractors within the industry, and we were honoured to take home the award for ‘Brand Activation of the Year’ at the 2017 edition.

Our PlayStation The Future of Play Tour led us to victory in a competitive category and It’s an accolade that we are all immensely proud of and a true recognition of the fantastic team we’ve built here at Circle. Thank you to everyone for their hard work…bring on next year!

Find out more about our award winning campaign here. And don’t just take our word for it, you can see how excited we are below….

This September, Claire is taking on the Howard’s Way Walk all in the name of charity. With 93 miles to cover in just three days, Claire and her team will walk the Two Moors Way across both Dartmoor and Exmoor and all the bits in between.

The Howards Way Walk was created by Howard Kerr, who tragically lost his fight with pancreatic cancer in 2007. Since then, a glorious group of intrepid event’s industry professionals have undertaken some of the most challenging walks in Britain, raising in excess of £330,000 for the Pancreatic Cancer Research Fund (PCRF) in the process. However, with pancreatic cancer claiming 97% of its victims within five years of diagnosis, we’re hoping to give a boost to that fundraising total in order to tilt the fight back in our favour.

This year’s walk will see Claire walk from the south coast of Devon in Lynmouth to the Northern coast at Ivybridge, through the Dartmoor and Exmoor National Parks. With unforgiving miles ahead of her, we’re all doing what we can to support Claire and her fabulous team, as they brave blisters and muscle ache to raise much needed funds for a very worthy cause.

Please help support Claire in raising money for the Pancreatic Cancer Research Fund by donating as much as you can: http://uk.virginmoneygiving.com/team/HWW16

You can also follow Claire’s progress via her twitter feed @allaboutxm for updates on her training and news and photos from the walk.

We really appreciate your support and generosity.

We flexed our experiential muscles and activated MaxiNutrition’s impressive stand at BodyPower Expo, which took place at Birmingham’s NEC from the 13th – 15th May.

Established in 2009, BodyPower Expo has grown into the most celebrated and comprehensive fitness event in the UK, welcoming thousands of visitors and athletes from all over the world. Our team pulled no punches when activating MaxiNutrition’s two storey stand, which was complete with a Pro-Photo studio experience, where attendees could strike a pose and get free shots for their portfolios.

Circle MaxiNutrition_

As well as displaying MaxiNutrition products and merchandise, the stand also featured an ‘ask our experts’ area where gym-goers could get advice on fitness and nutrition. We also set up a challenge area, offering attendees the opportunity to test their strength against WBFF Pro Wole Adesemoye in the ‘Deadlift challenge’. The top 10 competitors who performed the most reps deadlifting their bodyweight for two minutes not only received huge amounts of kudos from BodyPower attendees, but were also rewarded with £500 worth of MaxiNutrition product.

Circle MaxiNutrition BodyPower-2

Daring the thousands of attendees to transform their bodies over the course of 30 days, The Ibiza Challenge was also showcased on the stand. The best entrants will be awarded with a VIP trip for them and two mates to the party capital of the world.

Circle MaxiNutrition_-2

As well as interactive activations, MaxiNutrition heroes including Wole Adesemoye, Paul Olima and Dylan Hartley were on hand to spur on the deadlifters and provide photo opportunities for the attendees.

 I joined an esteemed panel at this year’s D&AD Festival to take part in an open debate centred on the judging process and category entries for the Spatial & Experiential Design category.

In collaboration with LEC (Live Experience Creatives group) 2016 was the first year that experiential had featured in the categories and it was great to see it being recognised as a creative art. There were a whopping 279 entries but we just got to see the 10 that were shortlisted, and these were epic. Check them out here.

Alongside my fellow panel members, Christian Davies from ECD Fitch Americas, Hannah Carter Owens- director of Universal Design Studio and Kate Dawkins- founder of Kate Dawkins Studio, we analysed the trends that came from this year’s judging. We found that purity in execution led the way in terms of design application. Digital-less enhancement was also favoured over tech for the sake of tech. Although many of these spaces were fuelled by digital moments, those that were not defined by these and worked to showcase something more were certainly looked on favourably. The experiences that concentrated on being there, not being experienced second hand on social media, won through.

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The commended experiences were those that concentrated on the feeling they gave. Those spaces that made you smile or gasp and resonated long after you had left them were what the judges were really searching for. And finally, with the judges looking for the ‘why’ in the design, the spaces that showed purpose and explored the reasons behind their creation came out on top.

With so many amazing entries showcasing totally different aspects of spatial and experiential design, it was clear that the judges had a hard job on their hands. With the Giacometti exhibition at the National Portrait Gallery up against a giant selfie stick at a festival, the breadth of this category was huge.

The judges have recommended that experiential is applied to many more of the other categories, so that entries can be judged per discipline/environment in the future. This is an exciting step forward for experiential and it’s brilliant to see it now being recognised as a creative art on the D&AD stage.

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As people spend more and more time in the digital world, it’s easy to forget how immersive the physical one can actually be. It was a pleasure to be involved in this panel and remind people of the importance of creating winning spatial and experiential design. It seems the live space is now seen as a valuable and extensive canvas to express creativity, and we can’t wait to see where this takes us in the future.

 

On Friday 12th February, five of us from the Circle team took part in an Out Of Office Challenge for our new charity partner, Sue Ryder, Duchess of Kent Hospice.

We started the day with a briefing at the hospice, which was also an opportunity to meet the other teams who we were going up against that day. After receiving our list of challenges we were allocated three postcodes that we had to stick to in order not to cross with the other teams. Just like an episode of The Apprentice, we were then set on our way with the agreement that we would be back by 4pm on the dot, or else points would be heavily deducted.

With a list of challenges as long as your arm it was difficult to know where to start, however we set off to our first postcode destination to get cracking. Challenges included gathering signups for Sue Ryder’s long list of fundraising events this year, gathering prizes for its raffles and obtaining items from the hospice wish list.

There was a particular challenge on the list that appealed to our creativity; coming up with Sue Ryder’s next big fundraising event/activity. We put our heads together to get the creative juices flowing and after many a discussion in the car on our way to the next location our account manager Duncan cracked it…Watch this space!

The event was a brilliant day and one that the whole team thoroughly enjoyed. These types of activities are fantastic for Sue Ryder, enabling us to not only help spread some extra creativity on their future fundraising plans, but also raise awareness of the charity within the local community. This is something its small team of fundraisers would not be able to achieve in one day.

Overall, the event was a great first for us and set the standard for future events. We’re thrilled to be able to help Sue Ryder through our charity partnership scheme and we can’t wait to get stuck into the next event.

 

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07th Mar2017

Circle Wins Brand Activation of the Year

Circle takes home a gong at the EPAs 2017

Circle Wins Brand Activation of the Year

The Event Production Awards recognise and celebrate the hard work and achievements of key suppliers and contractors within the industry, and we were honoured to take home the award for ‘Brand Activation of the Year’ at the 2017 edition. Our PlayStation The Future of Play Tour led us to victory in a competitive category and […]

Read More…

26th Aug2016

Stepping Up For The Howard’s Way Walk

Circle Takes on a Challenge for Charity

Stepping Up For The Howard’s Way Walk

This September, Claire is taking on the Howard’s Way Walk all in the name of charity. With 93 miles to cover in just three days, Claire and her team will walk the Two Moors Way across both Dartmoor and Exmoor and all the bits in between. The Howards Way Walk was created by Howard Kerr, […]

Read More…

24th May2016

MaxiNutition At BodyPower Expo

Flexing our Experiential Muscles

MaxiNutition At BodyPower Expo

We flexed our experiential muscles and activated MaxiNutrition’s impressive stand at BodyPower Expo, which took place at Birmingham’s NEC from the 13th – 15th May. Established in 2009, BodyPower Expo has grown into the most celebrated and comprehensive fitness event in the UK, welcoming thousands of visitors and athletes from all over the world. Our […]

Read More…

28th Apr2016

Insights from ‘D&AD Festival’ 2016

Our board creative director was honoured to chair a panel at this year’s Festival

Insights from ‘D&AD Festival’ 2016

 I joined an esteemed panel at this year’s D&AD Festival to take part in an open debate centred on the judging process and category entries for the Spatial & Experiential Design category. In collaboration with LEC (Live Experience Creatives group) 2016 was the first year that experiential had featured in the categories and it was […]

Read More…

25th Feb2016

Sue Ryder Out of Office Challenge

Taking on a challenge for our charity partner

Sue Ryder Out of Office Challenge

On Friday 12th February, five of us from the Circle team took part in an Out Of Office Challenge for our new charity partner, Sue Ryder, Duchess of Kent Hospice. We started the day with a briefing at the hospice, which was also an opportunity to meet the other teams who we were going up […]

Read More…

Our Team

  • Claire StokesManaging Director
  • Neil HooperCreative Director
  • Kath NorrisHead of Talent
  • Andy MacDonaldProduction Manager
Claire Stokes is the founder and Managing Director here at Circle.  Claire began her career in the experiential agencies of North America, working for some of the world’s largest consumer brands.  With over 17 years experience as an experiential specialist, there are few that share her knowledge or her passion for our industry.

A regular speaker on Experiential in the UK and overseas, she is a Business Leader of the Marketing Society and sits on the steering committee for the Institute of Promotional Marketing’s Experiential Marketing Certificate, acting as a lecturer and course contributor.   Claire has consistently featured in EVENT Magazine’s list of the UK’s 100 most influential people in the Event Industry.

Our Clients

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