This week we’ve been spoilt rotten with experiential campaigns. Here, we focus on Nike Women’s Instagram poster campaign, John Smith’s out of this world pint glass constellation and Cristiano Ronaldo’s football stunt.

Nike’s Instagram Portraits

Nike got creative with its latest campaign and surprised female athletes all over Moscow. In a bid to showcase these athletes, Nike pulled great action shot poses from Instagram and turned these pictures into posters, which it put up all around the city. This created a huge amount of buzz and encouraged a flood of women to take their very own action shots and post them online. So put on your running shoes… we’re feeling totally inspired.

John Smith’s Constellation

John Smith’s looked to the skies for its latest experiential campaign, as it acquired the naming rights to a pint glass-shaped constellation made up of 100 different stars. John Smith’s then offered beer fans the chance to have one of the stars named after them as part of its ‘The Only Ordinary by Name’ campaign. Participants were invited to upload short videos of their hidden talents to the John Smith’s website, and the winner’s received their very own piece of the constellation.

Cristiano Ronaldo’s Football Stunt

Football ace Cristiano Ronaldo turned to ‘stunt advertising’ to launch his new headphone brand ‘ROC Live Life Loud’. Ronaldo is well loved for his fast feet and this stunt saw him don a scruffy disguise and shaggy hair to perform football tricks on the streets of Madrid. Passers-by took little notice, until one young boy engaged to play and walked away with a signed ball after Ronaldo revealed his true identity. This video has driven the internet crazy and has certainly worked wonders for Ronaldo’s new brand.

To keep up-to-date with our latest inspiration follow us on Pinterest or come and say hi on Twitter.

 

We were contracted by StubHub UK to help launch its new #FestivalSelfie activation at this year’s Barclaycard presents British Summertime Hyde Park, which took place this June.  

StubHub were an official partner of the event and this activation saw the eBay-owned ticket marketplace take over The Market Place Pub, situated in a prime position in Hyde Park, with amazing views of the tree-adorned main stage.

Our activation gave festival goers the opportunity to go onto the upper deck of the pub and have a selfie taken with the iconic stage clearly visible in the background. And with performances from Taylor Swift, The Who, Paul Weller and Blur, this was a hard offer to resist.

StubHub Activation at BST 2015 2

All participants underwent data capture via iPad and were encouraged to share their resulting photographs – taken on their own phone cameras – onto Twitter and Facebook using the hashtag #FestivalSelfie.

StubHub Activation at BST 2015 3

Elsewhere on site, our hand-picked brand ambassadors roamed the site giving out free StubHub stash, capturing data and educating the crowds about StubHub products and service.

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The approach worked, and over the festival’s live dates we saw nearly 3,000 selfies taken, 8,500 pairs of sunglasses distributed and over 17,000 interactions.

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Technology and social media go hand in hand. If you’re a marketer then ensuring you’re up to date with the latest tech trends allows you to dramatically increase the reach and engagement of your experiential campaigns. However, with new apps being created every day, it can be hard to know which ones are worth investing in.

With this in mind, our monthly feature helps shed some light on the latest mobile apps, websites and social sharing sites to reveal  how they can help you with your latest campaigns. This month we focus on time-lapse and stop motion video creator Lapse It, podcast and live broadcasting app Spreaker and Google’s handy new ‘Collections’ feature.

Lapse it

Want to get great footage of your latest experiential campaign? Creating striking time-lapse videos is a unique and creative way to promote your latest activations. Lapse it, allows users to create superb time-lapse and stop motion videos on their phones, which can be edited by adding effects and music. If you’re thinking of sharing promotional videos on social media, then you may want to check this out first.

 

lapseitpromo

Spreaker

Spreaker allows users to listen, share and create web content. Ever wanted to have your own podcast? Well now you can! Brands can use Spreaker to create their very own podcasts and live broadcasts to promote activations as they hit the road. This is a great way to create buzz around an experiential campaign allowing you to spread the word through your very own radio show! Social sharing capabilities are also a fail-safe way to ensure your creations are seen by the right people…

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Google+ Collections

Google recently launched its Google Collections service, allowing users to group their posts by certain topics. If you’ve got an array of activations underway, then this service allows you to categorise posts under specific campaign titles, which then show up in the stream of people who follow that Collection. Think of it like your very own Pinterest board, a one-stop shop for people to come and view certain posts. All Collections can be shared publicly, privately or with a specific set of Google+ users.

screenshot-www.google.co.uk 2015-07-08 11-04-22

To keep up-to-date with our latest inspiration follow us on Pinterest or come and say hi on Twitter.

 

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19th Aug2015

Peak of The Week

Things we’re loving this Wednesday, that help us slide towards the weekend.

Peak of The Week

This week we’ve been spoilt rotten with experiential campaigns. Here, we focus on Nike Women’s Instagram poster campaign, John Smith’s out of this world pint glass constellation and Cristiano Ronaldo’s football stunt. Nike’s Instagram Portraits Nike got creative with its latest campaign and surprised female athletes all over Moscow. In a bid to showcase these […]

Read More…

16th Jul2015

Hyde Park’s StubHub Selfie Of A Lifetime

We get snap happy with our latest activation

Hyde Park’s StubHub Selfie Of A Lifetime

We were contracted by StubHub UK to help launch its new #FestivalSelfie activation at this year’s Barclaycard presents British Summertime Hyde Park, which took place this June.   StubHub were an official partner of the event and this activation saw the eBay-owned ticket marketplace take over The Market Place Pub, situated in a prime position […]

Read More…

08th Jul2015

When Technology Meets Experiential

A monthly round up of the latest tech trends

When Technology Meets Experiential

Technology and social media go hand in hand. If you’re a marketer then ensuring you’re up to date with the latest tech trends allows you to dramatically increase the reach and engagement of your experiential campaigns. However, with new apps being created every day, it can be hard to know which ones are worth investing […]

Read More…

Our Team

  • Claire StokesManaging Director
  • Neil HooperCreative Director
  • Kath NorrisHead of Talent
  • Andy MacDonaldProduction Manager
Claire Stokes is the founder and Managing Director here at Circle.  Claire began her career in the experiential agencies of North America, working for some of the world’s largest consumer brands.  With over 17 years experience as an experiential specialist, there are few that share her knowledge or her passion for our industry.

A regular speaker on Experiential in the UK and overseas, she is a Business Leader of the Marketing Society and sits on the steering committee for the Institute of Promotional Marketing’s Experiential Marketing Certificate, acting as a lecturer and course contributor.   Claire has consistently featured in EVENT Magazine’s list of the UK’s 100 most influential people in the Event Industry.

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