Imagine sailing the azure oceans aboard a luxurious cruise ship; opulent accommodation, award-winning gourmet dining and handpicked destinations straight off a postcard.

Well that’s what Celebrity Cruises offers, and their only concern is ensuring you have the most unforgettable experience ever.

We were tasked with bringing this concept to life with two back-to-back events, one for trade partners and another for elite guests and VIPs within the London area, rewarding them for their loyal custom, getting their vital feedback and giving them the opportunity to introduce friends to the brand they love.

The aim was to immerse people in the world of Celebrity Cruises and give them a true taste of what it’s like on board one of the luxury liners, but right here on dry land. And we certainly succeeded!

First up we needed a unique and exclusive venue – in keeping with the brands “Modern Luxury”proposition . We needed an intimate, high end location which reflected the  style of a Celebrity Cruises holiday. Say hello to White Space, just off London’s Leicester Square.

The venue worked perfectly, allowing us to showcase Celebrity Cruises’ logo and colour scheme. The external branding worked a treat and made the venue even easier to find for our guests.

Celebrity Announcements.

On the first night we opened the doors to 63 carefully chosen trade partners from leading travel agencies such as Kuoni and Travel Councellers. Invited to find out all about Celebrity Cruises destinations and service improvements, guests were welcomed with the obligatory glass of bubbly before enjoying a sumptuous dinner.

Circle Agency at  Celbrity Cruises event (2)

Celebrity Announcements.

Entertainment was provided by the gorgeous Escala, the electronic string quartet who rose to fame during Britain’s Got Talent. The ladies stunned guests with their musical talents before holding a meet and greet for elite VIPs.

Celbrity cruises

The next afternoon we were back at the venue, this time welcoming 30 of Celebrity Cruises’ special customers – many of whom have been cruising with the company for years – who each arrived with guests they wanted to introduce to the brand.

Celebrity-Cruises-Afternoon-0048

After a short presentation from Celebrity Cruises, guests tucked into lavish canapés, champers and cream teas. With President and CEO Michael Bayley in attendance, this gave Celebrity’s most important clients the chance to give feedback to the man that matters most.

Celebrity-Cruises-Afternoon-0057

Of course, no event would be complete without goodie bags and we made sure ours were filled to the brim with treats including Escala CDs, English Teas and a coffee table book.

Both events were a huge success; showcasing the power of targeted, high-quality events for engaging your audience. It’s going to be an exciting year for Celebrity Cruises with some fantastic activations planned, so watch this space!

Summer is truly here and we’re definitely enjoying the heatwave; as were our newest client Celebrity Cruises as they set sail for Taste of London earlier this month.

The first cruise line ever to exhibit at the event, they called upon the Circle team to create an engaging experiential activity which would portray the five star experiences guests receive whilst on board one of their luxurious vessels.

Check out a few pictures from the event below.

 

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We recreated their award-winning restaurant Qsine’s top table, with their actual chefs stepping on dry land and giving free sushi classes and wine tastings.

 

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Qsine’s famous sushi lollypops were definitely a hit!

 

Blog Post 4

 

The central gazebo offered passersby the chance to win a holiday of a lifetime.

 

 

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Viewing entries for the client Celebrity Cruises
02nd Apr2014

On board with Celebrity Cruises

Back-to-back VIP events

On board with Celebrity Cruises

Imagine sailing the azure oceans aboard a luxurious cruise ship; opulent accommodation, award-winning gourmet dining and handpicked destinations straight off a postcard. Well that’s what Celebrity Cruises offers, and their only concern is ensuring you have the most unforgettable experience ever. We were tasked with bringing this concept to life with two back-to-back events, one […]

Read More…

24th Jul2013

Taste of success with Celebrity Cruises

New client exhibits at Taste of London

Taste of success with Celebrity Cruises

Summer is truly here and we’re definitely enjoying the heatwave; as were our newest client Celebrity Cruises as they set sail for Taste of London earlier this month. The first cruise line ever to exhibit at the event, they called upon the Circle team to create an engaging experiential activity which would portray the five […]

Read More…

Our Team

  • Claire StokesManaging Director
  • Neil HooperCreative Director
  • Kath NorrisHead of Talent
  • Andy MacDonaldProduction Manager
Claire Stokes is the founder and Managing Director here at Circle.  Claire began her career in the experiential agencies of North America, working for some of the world’s largest consumer brands.  With over 17 years experience as an experiential specialist, there are few that share her knowledge or her passion for our industry.

A regular speaker on Experiential in the UK and overseas, she is a Business Leader of the Marketing Society and sits on the steering committee for the Institute of Promotional Marketing’s Experiential Marketing Certificate, acting as a lecturer and course contributor.   Claire has consistently featured in EVENT Magazine’s list of the UK’s 100 most influential people in the Event Industry.

Our Clients

  • Dorset Cereals EA H&M Maxinutrition