Imagine sailing the azure oceans aboard a luxurious cruise ship; opulent accommodation, award-winning gourmet dining and handpicked destinations straight off a postcard.
Well that’s what Celebrity Cruises offers, and their only concern is ensuring you have the most unforgettable experience ever.
We were tasked with bringing this concept to life with two back-to-back events, one for trade partners and another for elite guests and VIPs within the London area, rewarding them for their loyal custom, getting their vital feedback and giving them the opportunity to introduce friends to the brand they love.
The aim was to immerse people in the world of Celebrity Cruises and give them a true taste of what it’s like on board one of the luxury liners, but right here on dry land. And we certainly succeeded!
First up we needed a unique and exclusive venue – in keeping with the brands “Modern Luxury”proposition . We needed an intimate, high end location which reflected the style of a Celebrity Cruises holiday. Say hello to White Space, just off London’s Leicester Square.
The venue worked perfectly, allowing us to showcase Celebrity Cruises’ logo and colour scheme. The external branding worked a treat and made the venue even easier to find for our guests.
On the first night we opened the doors to 63 carefully chosen trade partners from leading travel agencies such as Kuoni and Travel Councellers. Invited to find out all about Celebrity Cruises destinations and service improvements, guests were welcomed with the obligatory glass of bubbly before enjoying a sumptuous dinner.
Entertainment was provided by the gorgeous Escala, the electronic string quartet who rose to fame during Britain’s Got Talent. The ladies stunned guests with their musical talents before holding a meet and greet for elite VIPs.
The next afternoon we were back at the venue, this time welcoming 30 of Celebrity Cruises’ special customers – many of whom have been cruising with the company for years – who each arrived with guests they wanted to introduce to the brand.
After a short presentation from Celebrity Cruises, guests tucked into lavish canapés, champers and cream teas. With President and CEO Michael Bayley in attendance, this gave Celebrity’s most important clients the chance to give feedback to the man that matters most.
Of course, no event would be complete without goodie bags and we made sure ours were filled to the brim with treats including Escala CDs, English Teas and a coffee table book.
Both events were a huge success; showcasing the power of targeted, high-quality events for engaging your audience. It’s going to be an exciting year for Celebrity Cruises with some fantastic activations planned, so watch this space!
Summer is truly here and we’re definitely enjoying the heatwave; as were our newest client Celebrity Cruises as they set sail for Taste of London earlier this month.
The first cruise line ever to exhibit at the event, they called upon the Circle team to create an engaging experiential activity which would portray the five star experiences guests receive whilst on board one of their luxurious vessels.
Check out a few pictures from the event below.
We recreated their award-winning restaurant Qsine’s top table, with their actual chefs stepping on dry land and giving free sushi classes and wine tastings.
Qsine’s famous sushi lollypops were definitely a hit!
The central gazebo offered passersby the chance to win a holiday of a lifetime.
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Imagine sailing the azure oceans aboard a luxurious cruise ship; opulent accommodation, award-winning gourmet dining and handpicked destinations straight off a postcard. Well that’s what Celebrity Cruises offers, and their only concern is ensuring you have the most unforgettable experience ever. We were tasked with bringing this concept to life with two back-to-back events, one […]
Summer is truly here and we’re definitely enjoying the heatwave; as were our newest client Celebrity Cruises as they set sail for Taste of London earlier this month. The first cruise line ever to exhibit at the event, they called upon the Circle team to create an engaging experiential activity which would portray the five […]
- Claire StokesManaging Director
- Neil HooperCreative Director
- Kath NorrisHead of Talent
- Andy MacDonaldProduction Manager
A regular speaker on Experiential in the UK and overseas, she is a Business Leader of the Marketing Society and sits on the steering committee for the Institute of Promotional Marketing’s Experiential Marketing Certificate, acting as a lecturer and course contributor. Claire has consistently featured in EVENT Magazine’s list of the UK’s 100 most influential people in the Event Industry.
Neil’s primary role at Circle is to oversee all of the creative and digital output of the agency; collaborating with strategy, account and creative teams to deliver integrated solutions that strategically align to client objectives.
Kath has successfully profiled and matched 1000’s of staff to our client’s campaigns- ensuring that each individual is carefully selected to deliver against the campaign brief. She demands more than a standard promotional performance from her team- she expects nothing less than the very best; insightful, educational and informative dialogue that ultimately drives conversation.
Andy’s role at Circle is to oversee the production and logistics of our campaigns, to ensure they are delivered to the highest standards every time. His experience in working across technology to FMCG products, is second to none and no project is too small or too big to not get Andy’s attention.
Andy has refined the processes at Circle to seamlessly blend them into our agency ways of working, delivering an efficient and streamlined service to our clients.