Sofa Syndrome is watching life from your living room. From sporting events, live performances at festivals & concerts to watching people go on dates and even watching people watch TV! It is now a common part of everyday life, but why not turn-off the TV off and do something more invigorating instead. Our Neil Hooper discusses below….
Staying in and watching people go out does seem strange, but it does have its benefits. Yes it’s cosier, cheaper, comfortable and more convenient… but it will also never be the same as experiencing an event first hand. Is there a better feeling than being at a festival with all your friends, singing along with a crowd of 100,000 to your favourite song?
Those are the moments which cause you to say, “I was there when…”
StubHub is seeking to combat Sofa Syndrome and get more people off the couch and enjoying live events. From sharing the anticipation before an event to posting photos after the encore, StubHub has recognised that meaningful experiences have become our new social currency. By creating engaging environments that encourage social sharing, it hopes to inspire people into attending live events and capturing the moments that we can’t experience at home, i.e. #WhatLiveFeelsLike.
StubHub’s campaign is a microcosm for the UK and experiential is the perfect medicine. Everyone wants to look great. From selfies to vines, we’re now documenting our experiences and striving to create the perfect profile online. Experiential activations create shareable content and allow for greater on-site engagement. Giving attendees the tools to shout about their experiences enables you to reach people far beyond your event site and enable it to live on long after it has ended.
As StubHub states, ‘the best screen is live sized’.
In a bid to get people excited by live events, we’ve created our very own Periscope series that enables people to see behind the scenes at events, showing attendees that experiencing them live is much better than watching it at home. We play in the live experience, allowing people to immerse themselves in an event through engaging activations, and more and more brands are seeing this is a vital part of their overall strategy.
Take the Aviva Premiership Rugby Final, where we worked with StubHub to show attendees just ‘What live feels like’. We created a raised platform with the best view of the Twickenham Stadium backdrop and encouraged guests to pose with friends to create a 3D video, which could be instantly shared on social media. This allowed attendees to generate a unique 3D freeze frame of their day to drive envy amongst friends who were not at the event, as well as capturing the moment as a lasting memory.
You’re on your sofa watching an event whilst scrolling through peoples live posts on your phone. Do you keep watching, or do you put down the remote and book some tickets to go and see your favourite band??
The decision is yours.
We were contracted by StubHub UK to help launch its new #FestivalSelfie activation at this year’s Barclaycard presents British Summertime Hyde Park, which took place this June.
StubHub were an official partner of the event and this activation saw the eBay-owned ticket marketplace take over The Market Place Pub, situated in a prime position in Hyde Park, with amazing views of the tree-adorned main stage.
Our activation gave festival goers the opportunity to go onto the upper deck of the pub and have a selfie taken with the iconic stage clearly visible in the background. And with performances from Taylor Swift, The Who, Paul Weller and Blur, this was a hard offer to resist.
All participants underwent data capture via iPad and were encouraged to share their resulting photographs – taken on their own phone cameras – onto Twitter and Facebook using the hashtag #FestivalSelfie.
Elsewhere on site, our hand-picked brand ambassadors roamed the site giving out free StubHub stash, capturing data and educating the crowds about StubHub products and service.
The approach worked, and over the festival’s live dates we saw nearly 3,000 selfies taken, 8,500 pairs of sunglasses distributed and over 17,000 interactions.
We’re giving Premiership rugby fans the chance to win amazing prizes from their favourite clubs, as we hit the road with our latest experiential campaign for StubHub.
StubHub is the world’s largest ticket marketplace, providing fans with a safe, convenient place to get tickets to the events they want to see, and an easy way to sell their tickets when they can’t go. As part of its ongoing partnerships with Leicester Tigers, Northampton Saints and Gloucester, we’ve launched the StubHub lucky turnstile.
Not just your everyday turnstile, this quirky lucky guy is fully branded in line with StubHub’s striking orange and blue colours and gives you the chance to win some awesome prizes.
The first activation took place at the Welford Road Stadium on 12th April as Leicester Tigers’ fans enjoyed a 24,000 capacity sell-out Aviva Premiership clash with London Wasps. Fans were encouraged to download the mobile App before the match and on game day we set up the ‘lucky turnstile’ in a prime position right in front of the ticket office.
Fans were invited to pass through the turnstile and see if it was their ‘lucky’ day. A screen outside displayed their fate as prizes including stress balls, signed shirts, match day programmes, and VIP hospitality packages were up for grabs.
Of course it’s not all about the winning. Our brand ambassadors were encouraging fans to download the StubHub mobile app, as well as speaking to them about just how simple and safe it is to use the ticketing website to buy and sell tickets for every type of event. A huge congratulations to our winners and to StubHub for yet another great experiential activation.
Next up we’re heading to Gloucester Rugby Club on 3rd May, Northampton Saints on 10th May and Twickenham for The Aviva Premiership Rugby Final on Sat 31st May 2014. So next time you’re passing through the entry gates of your favourite team’s stadium, keep a look out for the lucky turnstile and try your luck!
StubHub gave two lucky people the chance to experience edge-of-the-seat front row action at World Tennis Day, which headed to the UK for the very first time.
In its third year, World Tennis Day aims to encourage more people to take up the sport. With simultaneous events taking place in New York and Hong Kong and some of the biggest names in tennis taking to the court, there’s no doubt that this event was one hot ticket.
Never one to miss a trick StubHub knew it would be the perfect place to reach its sport loving audience. And that’s where we came in; queue one very special activation that everyone wanted to get involved in.
We set up a special StubHub branded booth with brand ambassadors armed with iPads, ready and raring to go with demonstrations on just how simple and safe it is to use the ticketing website to buy and sell tickets for every type of event.
With more giveaways than you know what to do with it wasn’t long before a fair share of the audience were sporting StubHub branded headphones, and taking out pre-game tensions on branded tennis ball shaped stress balls. Meanwhile our photo mechanic put the audience in the umpire chair, allowing instant sharing on social sites.
But most importantly we held a truly amazing competition; the chance for two very lucky people to win front row seats and get up close and personal as true tennis royalty went racquet to racquet. It wasn’t just any tennis royalty either; history was recreated as Andre Agassi took on Pete Sampras.
Anyone who signed up to win the front row tickets also got added into a prize draw to win a jumbo tennis ball signed by all of the players taking part in the tournament.
Over 300 hundred people entered in the very tight two hour window we had ahead of the game. A huge congratulation to our winners, and to StubHub for yet another great experiential activation.
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Sofa Syndrome is watching life from your living room. From sporting events, live performances at festivals & concerts to watching people go on dates and even watching people watch TV! It is now a common part of everyday life, but why not turn-off the TV off and do something more invigorating instead. Our Neil Hooper […]
We were contracted by StubHub UK to help launch its new #FestivalSelfie activation at this year’s Barclaycard presents British Summertime Hyde Park, which took place this June. StubHub were an official partner of the event and this activation saw the eBay-owned ticket marketplace take over The Market Place Pub, situated in a prime position […]
We’re giving Premiership rugby fans the chance to win amazing prizes from their favourite clubs, as we hit the road with our latest experiential campaign for StubHub. StubHub is the world’s largest ticket marketplace, providing fans with a safe, convenient place to get tickets to the events they want to see, and an easy way […]
StubHub gave two lucky people the chance to experience edge-of-the-seat front row action at World Tennis Day, which headed to the UK for the very first time. In its third year, World Tennis Day aims to encourage more people to take up the sport. With simultaneous events taking place in New York and Hong Kong […]
We’re excited to announce that we’re now working with Stub Hub UK, raising awareness of the service and how it can help sports, music and theatre fans securely buy and sell unwanted tickets. Our first activation saw us head to the AEGON Championships where we spent a week at the prestigious Queen’s Tennis Club helping […]
- Claire StokesManaging Director
- Neil HooperCreative Director
- Kath NorrisHead of Talent
- Andy MacDonaldProduction Manager
A regular speaker on Experiential in the UK and overseas, she is a Business Leader of the Marketing Society and sits on the steering committee for the Institute of Promotional Marketing’s Experiential Marketing Certificate, acting as a lecturer and course contributor. Claire has consistently featured in EVENT Magazine’s list of the UK’s 100 most influential people in the Event Industry.
Neil’s primary role at Circle is to oversee all of the creative and digital output of the agency; collaborating with strategy, account and creative teams to deliver integrated solutions that strategically align to client objectives.
Kath has successfully profiled and matched 1000’s of staff to our client’s campaigns- ensuring that each individual is carefully selected to deliver against the campaign brief. She demands more than a standard promotional performance from her team- she expects nothing less than the very best; insightful, educational and informative dialogue that ultimately drives conversation.
Andy’s role at Circle is to oversee the production and logistics of our campaigns, to ensure they are delivered to the highest standards every time. His experience in working across technology to FMCG products, is second to none and no project is too small or too big to not get Andy’s attention.
Andy has refined the processes at Circle to seamlessly blend them into our agency ways of working, delivering an efficient and streamlined service to our clients.