25th Oct2016

PlayStation® at EGX 2016

Amazing gaming experiences at NEC

PlayStation® at EGX 2016

 Using the theme of the PlayStation Travel Hub, we welcomed thousands of gaming fans to the impressive PlayStation® stand at EGX, the UK’s biggest gaming event.

Held once again at the NEC in Birmingham, EGX allowed fans to get the first look at unreleased console games and watch live demos from 22nd – 25th September. The PlayStation® Travel Hub showed the many ways in which PlayStation® games can take fans into new worlds where amazing experiences are possible.


The biggest stands at EGX, the PlayStation® area included 196 consumer gaming stations where a multitude of titles could be played.


The stand offered gamers the first UK hands-on play of Horizon Zero Dawn, along with the GT SPORTS pre-release which utilised 12 racing pod gaming stations. Gamers could also try out Call of Duty in two modes, the VR Jackal experience as well as the opportunity to demo the game on the new PlayStation Pro.


A ‘Best Place to Play with Friends’ area was also set up which offered a relaxed and open environment where a variety of family friendly and sports titles were on offer, including FIFA 17, Lego Dimensions and Skylanders.


The stand also offered the opportunity for gamers to have their photos taken with the giant foot of Trico from The Last Guardian, and participants were encouraged to share these images on social media.


A ‘Big In Japan’ area was also set up, which showcased all things Japanese gaming, including Final Fantasy, Dragon Ball and Tales of Berseria. To pay homage to the travel theme, a boarding card mechanic was created, complete with its own check in desk. The gamers received a stamp for each game area they visited, and once they had collected five stamps they were rewarded with branded prizes. By completing the boarding card with stamps they were also entered into a free prize draw for their chance to win a new PSVR Headset.


All this gaming action was complemented by the on-stage action, which was hosted by PlayStation Access and YouTube. A packed schedule offered a mixture of competitions, live demos, developer interviews and tournaments, all of which were live streamed to the PlayStation Access channel.




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