We pulled no punches when activating the impressive Maximuscle stand at this year’s BodyPower Expo, which enticed thousands of fitness fanatics over the weekend with free giveaways, product sampling and fitness challenges.

The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the on-stand sampling bar featured an array of exciting new products.

We introduced the Bench Press Challenge to the 2017 event, inviting attendees to test their strength by bench pressing their own body weight, with those managing the most reps being crowned the winner. Maximuscle ambassadors including boxer Anthony Yarde, fitness trainer Bradley Simmonds and WBBF Pro legend Wolé Adesemoye, were on hand to spur on the competitors!

An on-stand digital photo studio created an animated gif of participants on an Ibiza beach, helping bring to life the Maxi #IbizaChallenge competition.

Maximuscle also retailed on the stand and those looking to grab a bargain could take advantage of four exclusive show offers, offering Maximuscle products at discounted rates which were exclusive to BodyPower. Maximuscle brand ambassadors and nutrition experts were on hand to offer advice on products, fitness and nutrition.

Taking place at Birmingham’s NEC from the 12th– 14th May, BodyPower Expo has grown into the most celebrated and comprehensive fitness event in the UK, welcoming thousands of visitors and athletes from all over the world.

 Using the theme of the PlayStation Travel Hub, we welcomed thousands of gaming fans to the impressive PlayStation® stand at EGX, the UK’s biggest gaming event.

Held once again at the NEC in Birmingham, EGX allowed fans to get the first look at unreleased console games and watch live demos from 22nd – 25th September. The PlayStation® Travel Hub showed the many ways in which PlayStation® games can take fans into new worlds where amazing experiences are possible.

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The biggest stands at EGX, the PlayStation® area included 196 consumer gaming stations where a multitude of titles could be played.

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The stand offered gamers the first UK hands-on play of Horizon Zero Dawn, along with the GT SPORTS pre-release which utilised 12 racing pod gaming stations. Gamers could also try out Call of Duty in two modes, the VR Jackal experience as well as the opportunity to demo the game on the new PlayStation Pro.

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A ‘Best Place to Play with Friends’ area was also set up which offered a relaxed and open environment where a variety of family friendly and sports titles were on offer, including FIFA 17, Lego Dimensions and Skylanders.

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The stand also offered the opportunity for gamers to have their photos taken with the giant foot of Trico from The Last Guardian, and participants were encouraged to share these images on social media.

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A ‘Big In Japan’ area was also set up, which showcased all things Japanese gaming, including Final Fantasy, Dragon Ball and Tales of Berseria. To pay homage to the travel theme, a boarding card mechanic was created, complete with its own check in desk. The gamers received a stamp for each game area they visited, and once they had collected five stamps they were rewarded with branded prizes. By completing the boarding card with stamps they were also entered into a free prize draw for their chance to win a new PSVR Headset.

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All this gaming action was complemented by the on-stage action, which was hosted by PlayStation Access and YouTube. A packed schedule offered a mixture of competitions, live demos, developer interviews and tournaments, all of which were live streamed to the PlayStation Access channel.

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We flexed our experiential muscles and activated MaxiNutrition’s impressive stand at BodyPower Expo, which took place at Birmingham’s NEC from the 13th – 15th May.

Established in 2009, BodyPower Expo has grown into the most celebrated and comprehensive fitness event in the UK, welcoming thousands of visitors and athletes from all over the world. Our team pulled no punches when activating MaxiNutrition’s two storey stand, which was complete with a Pro-Photo studio experience, where attendees could strike a pose and get free shots for their portfolios.

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As well as displaying MaxiNutrition products and merchandise, the stand also featured an ‘ask our experts’ area where gym-goers could get advice on fitness and nutrition. We also set up a challenge area, offering attendees the opportunity to test their strength against WBFF Pro Wole Adesemoye in the ‘Deadlift challenge’. The top 10 competitors who performed the most reps deadlifting their bodyweight for two minutes not only received huge amounts of kudos from BodyPower attendees, but were also rewarded with £500 worth of MaxiNutrition product.

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Daring the thousands of attendees to transform their bodies over the course of 30 days, The Ibiza Challenge was also showcased on the stand. The best entrants will be awarded with a VIP trip for them and two mates to the party capital of the world.

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As well as interactive activations, MaxiNutrition heroes including Wole Adesemoye, Paul Olima and Dylan Hartley were on hand to spur on the deadlifters and provide photo opportunities for the attendees.

Teaming up with PlayStation®, we offered gamers the chance to experience exclusive previews of PlayStation®VR and its latest titles at EGX Rezzed.

EGX Rezzed is a gamers paradise! As one of the UK’s leading video games events it this month welcomed thousands of gaming fans to London’s Tobacco Dock all eager to get their hands on the latest gadgets. Following on from the success of EGX 2015, PlayStation® once again called upon our team of experiential marketing experts to activate its presence.

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We transformed one of the striking vaults at Tobacco Dock into a fully immersive area where gamers could experience PlayStation®’s latest technology, PlayStation®VR, and test their skills on a host of different titles.

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12 gaming stations were set up, showcasing six different titles, along with an indie section to demo smaller, independent games. A fun photo booth was installed to present fans with a GIF of themselves in the VR headset, which could be shared with their friends on social media to help boost brand engagement.

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For those looking to take a break from all the on-screen action, a ‘chill out lounge’ offered soft furnishing and free PlayStation® branded refreshments. Game on!

We continued to build on our longstanding relationship with PlayStation® through the activation of its impressive stand at the UK’s biggest gaming event, EGX. 

EGX 2015 took place at the NEC in Birmingham from the 24th– 27th September 2015. Currently in its 7th year, the event gives gaming fans the chance to play the biggest consoles, get a first look at pre-released games and watch presentations by world renowned game designers.

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PlayStation® had one of the largest and most central stand spaces on the show floor, which was the perfect platform to showcase its latest products to the European gaming market, and we were entrusted to make this event as memorable as possible.

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Our team created a fully immersive experience for the gamers to give attendees plenty of opportunities to experience the latest titles available on PS4. The resulting 1650m² stand and 122 different demo points, featured gaming stations including PlayStation.VR, VIP experience areas, demos, gaming battles and a GAME retail stand where guests could pre-order games on site. This year Sony had the first consumer trial to the UK of its PlayStation.VR headset on the stand, bringing the next generation of virtual reality gaming to EGX gamers.

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This year, the PlayStation® experience featured third party stands from Star Wars Battlefront, Destiny Taken King, Call of Duty Black Ops 3 and Guitar Hero, where gamers could test their skills against some of this year’s biggest games.

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Online amplification included photo mechanics which placed fans directly into the games and gaming props that fans could be photographed with, which offered increased exposure for the PlayStation® brand across social channels.

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Viewing entries for the service Exhibitions
17th May2017

Making Gains With Maximuscle at BodyPower

Pulling no experiential punches

Making Gains With Maximuscle at BodyPower

We pulled no punches when activating the impressive Maximuscle stand at this year’s BodyPower Expo, which enticed thousands of fitness fanatics over the weekend with free giveaways, product sampling and fitness challenges. The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the on-stand sampling bar featured an […]

Read More…

25th Oct2016

PlayStation® at EGX 2016

Amazing gaming experiences at NEC

PlayStation® at EGX 2016

 Using the theme of the PlayStation Travel Hub, we welcomed thousands of gaming fans to the impressive PlayStation® stand at EGX, the UK’s biggest gaming event. Held once again at the NEC in Birmingham, EGX allowed fans to get the first look at unreleased console games and watch live demos from 22nd – 25th September. […]

Read More…

24th May2016

MaxiNutition At BodyPower Expo

Flexing our Experiential Muscles

MaxiNutition At BodyPower Expo

We flexed our experiential muscles and activated MaxiNutrition’s impressive stand at BodyPower Expo, which took place at Birmingham’s NEC from the 13th – 15th May. Established in 2009, BodyPower Expo has grown into the most celebrated and comprehensive fitness event in the UK, welcoming thousands of visitors and athletes from all over the world. Our […]

Read More…

19th Apr2016

Game on with PlayStation® at EGX Rezzed

We got experiential at EGX

Game on with PlayStation® at EGX Rezzed

Teaming up with PlayStation®, we offered gamers the chance to experience exclusive previews of PlayStation®VR and its latest titles at EGX Rezzed. EGX Rezzed is a gamers paradise! As one of the UK’s leading video games events it this month welcomed thousands of gaming fans to London’s Tobacco Dock all eager to get their hands […]

Read More…

20th Oct2015

Helping PlayStation® Excite at EGX 2015

Gaming goes experiential

Helping PlayStation® Excite at EGX 2015

We continued to build on our longstanding relationship with PlayStation® through the activation of its impressive stand at the UK’s biggest gaming event, EGX.  EGX 2015 took place at the NEC in Birmingham from the 24th– 27th September 2015. Currently in its 7th year, the event gives gaming fans the chance to play the biggest […]

Read More…

Our Team

  • Claire StokesManaging Director
  • Neil HooperCreative Director
  • Kath NorrisHead of Talent
  • Andy MacDonaldProduction Manager
Claire Stokes is the founder and Managing Director here at Circle.  Claire began her career in the experiential agencies of North America, working for some of the world’s largest consumer brands.  With over 17 years experience as an experiential specialist, there are few that share her knowledge or her passion for our industry.

A regular speaker on Experiential in the UK and overseas, she is a Business Leader of the Marketing Society and sits on the steering committee for the Institute of Promotional Marketing’s Experiential Marketing Certificate, acting as a lecturer and course contributor.   Claire has consistently featured in EVENT Magazine’s list of the UK’s 100 most influential people in the Event Industry.

Our Clients

  • Dorset Cereals EA H&M Maxinutrition