We pulled no punches when activating the impressive Maximuscle stand at this year’s BodyPower Expo, which enticed thousands of fitness fanatics over the weekend with free giveaways, product sampling and fitness challenges.

The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the on-stand sampling bar featured an array of exciting new products.

We introduced the Bench Press Challenge to the 2017 event, inviting attendees to test their strength by bench pressing their own body weight, with those managing the most reps being crowned the winner. Maximuscle ambassadors including boxer Anthony Yarde, fitness trainer Bradley Simmonds and WBBF Pro legend Wolé Adesemoye, were on hand to spur on the competitors!

An on-stand digital photo studio created an animated gif of participants on an Ibiza beach, helping bring to life the Maxi #IbizaChallenge competition.

Maximuscle also retailed on the stand and those looking to grab a bargain could take advantage of four exclusive show offers, offering Maximuscle products at discounted rates which were exclusive to BodyPower. Maximuscle brand ambassadors and nutrition experts were on hand to offer advice on products, fitness and nutrition.

Taking place at Birmingham’s NEC from the 12th– 14th May, BodyPower Expo has grown into the most celebrated and comprehensive fitness event in the UK, welcoming thousands of visitors and athletes from all over the world.

We joined forced with PlayStation®UK to bring its VR titles to gamers during a nationwide tour. Visiting six locations throughout the UK, The Future of Play Tour featured a series of experiential PlayStation®4 events offering gamers the opportunity to experience the immersive world of PlayStation®VR.

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Kicking off on the 22nd September, The Future of Play Tour headed to EGX, the UK’s biggest gaming event, which took place at Birmingham’s NEC, followed by two pop up experiences in Buchanan Galleries in Glasgow and Meadowhall shopping centre in Sheffield. The tour was designed to allow the maximum number of visitors to be able to trial – with 20 playable stations available for both pre-booked appointments and walk in trials.

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The tour also saw us transform the East London events space Kachette into an immersive venue where fans could experience a range of PlayStation® VR titles.

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Outside of the PlayStation VR area, gamers were also able to see the latest cutting-edge technology from Sony up close, with the PlayStation 4 Pro, the world’s most powerful console, on display before its official launch on November 10th.

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A host of experienced brand ambassadors were on hand to walk visitors through the games and offer advice on the PlayStation VR headset, the PlayStation® 4 consoles and accessories.

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We teamed up with investment company, Orbis Access, to bring its products to life through a giant, remote controlled race track.

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Orbis Access called upon our team to drive awareness of its unique fee proposition and bring it to life through a creative experiential campaign. To achieve this, we created The Benchmark Rally, a giant 8m x 5m radio controlled race track situated in the heart of Jubilee Place shopping centre in London’s Canary wharf.

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The race track was devised to show the simplicity of investing with Orbis Access and to reflect its fee structure which means the company only receives a fee if it is able to beat the industry benchmark, and show that an investment has outperformed.

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With radio controlled cars and a giant Monte Carlo inspired race track, consumers were encouraged to try and beat the benchmark race time, set at 40.50 seconds by model and racing car driver Jodie Kidd.

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Those who beat the time were rewarded with £100 to invest with Orbis Access, and the fastest time from the whole week won a trip to Monte Carlo.

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 Using the theme of the PlayStation Travel Hub, we welcomed thousands of gaming fans to the impressive PlayStation® stand at EGX, the UK’s biggest gaming event.

Held once again at the NEC in Birmingham, EGX allowed fans to get the first look at unreleased console games and watch live demos from 22nd – 25th September. The PlayStation® Travel Hub showed the many ways in which PlayStation® games can take fans into new worlds where amazing experiences are possible.

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The biggest stands at EGX, the PlayStation® area included 196 consumer gaming stations where a multitude of titles could be played.

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The stand offered gamers the first UK hands-on play of Horizon Zero Dawn, along with the GT SPORTS pre-release which utilised 12 racing pod gaming stations. Gamers could also try out Call of Duty in two modes, the VR Jackal experience as well as the opportunity to demo the game on the new PlayStation Pro.

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A ‘Best Place to Play with Friends’ area was also set up which offered a relaxed and open environment where a variety of family friendly and sports titles were on offer, including FIFA 17, Lego Dimensions and Skylanders.

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The stand also offered the opportunity for gamers to have their photos taken with the giant foot of Trico from The Last Guardian, and participants were encouraged to share these images on social media.

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A ‘Big In Japan’ area was also set up, which showcased all things Japanese gaming, including Final Fantasy, Dragon Ball and Tales of Berseria. To pay homage to the travel theme, a boarding card mechanic was created, complete with its own check in desk. The gamers received a stamp for each game area they visited, and once they had collected five stamps they were rewarded with branded prizes. By completing the boarding card with stamps they were also entered into a free prize draw for their chance to win a new PSVR Headset.

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All this gaming action was complemented by the on-stage action, which was hosted by PlayStation Access and YouTube. A packed schedule offered a mixture of competitions, live demos, developer interviews and tournaments, all of which were live streamed to the PlayStation Access channel.

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Sofa Syndrome is watching life from your living room. From sporting events, live performances at festivals & concerts to watching people go on dates and even watching people watch TV! It is now a common part of everyday life, but why not turn-off the TV off and do something more invigorating instead. Our Neil Hooper discusses below….

Staying in and watching people go out does seem strange, but it does have its benefits. Yes it’s cosier, cheaper, comfortable and more convenient… but it will also never be the same as experiencing an event first hand. Is there a better feeling than being at a festival with all your friends, singing along with a crowd of 100,000 to your favourite song?

Those are the moments which cause you to say, “I was there when…”

StubHub is seeking to combat Sofa Syndrome and get more people off the couch and enjoying live events. From sharing the anticipation before an event to posting photos after the encore, StubHub has recognised that meaningful experiences have become our new social currency. By creating engaging environments that encourage social sharing, it hopes to inspire people into attending live events and capturing the moments that we can’t experience at home, i.e. #WhatLiveFeelsLike.

StubHub’s campaign is a microcosm for the UK and experiential is the perfect medicine. Everyone wants to look great. From selfies to vines, we’re now documenting our experiences and striving to create the perfect profile online. Experiential activations create shareable content and allow for greater on-site engagement. Giving attendees the tools to shout about their experiences enables you to reach people far beyond your event site and enable it to live on long after it has ended.

As StubHub states, ‘the best screen is live sized’.

In a bid to get people excited by live events, we’ve created our very own Periscope series that enables people to see behind the scenes at events, showing attendees that experiencing them live is much better than watching it at home. We play in the live experience, allowing people to immerse themselves in an event through engaging activations, and more and more brands are seeing this is a vital part of their overall strategy.

Take the Aviva Premiership Rugby Final, where we worked with StubHub to show attendees just ‘What live feels like’. We created a raised platform with the best view of the Twickenham Stadium backdrop and encouraged guests to pose with friends to create a 3D video, which could be instantly shared on social media. This allowed attendees to generate a unique 3D freeze frame of their day to drive envy amongst friends who were not at the event, as well as capturing the moment as a lasting memory.

You’re on your sofa watching an event whilst scrolling through peoples live posts on your phone.  Do you keep watching, or do you put down the remote and book some tickets to go and see your favourite band??

The decision is yours.

 

 

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17th May2017

Making Gains With Maximuscle at BodyPower

Pulling no experiential punches

Making Gains With Maximuscle at BodyPower

We pulled no punches when activating the impressive Maximuscle stand at this year’s BodyPower Expo, which enticed thousands of fitness fanatics over the weekend with free giveaways, product sampling and fitness challenges. The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the on-stand sampling bar featured an […]

Read More…

31st Oct2016

The PlayStation®UK Future of Play Tour

Getting experiential with gamers

The PlayStation®UK Future of Play Tour

We joined forced with PlayStation®UK to bring its VR titles to gamers during a nationwide tour. Visiting six locations throughout the UK, The Future of Play Tour featured a series of experiential PlayStation®4 events offering gamers the opportunity to experience the immersive world of PlayStation®VR. Kicking off on the 22nd September, The Future of Play […]

Read More…

28th Oct2016

On Track With Orbis Access

Driving awareness with experiential

On Track With Orbis Access

We teamed up with investment company, Orbis Access, to bring its products to life through a giant, remote controlled race track. Orbis Access called upon our team to drive awareness of its unique fee proposition and bring it to life through a creative experiential campaign. To achieve this, we created The Benchmark Rally, a giant […]

Read More…

25th Oct2016

PlayStation® at EGX 2016

Amazing gaming experiences at NEC

PlayStation® at EGX 2016

 Using the theme of the PlayStation Travel Hub, we welcomed thousands of gaming fans to the impressive PlayStation® stand at EGX, the UK’s biggest gaming event. Held once again at the NEC in Birmingham, EGX allowed fans to get the first look at unreleased console games and watch live demos from 22nd – 25th September. […]

Read More…

10th Jun2016

Sofa Syndrome: The Experiential Medicine

The best screen is live sized

Sofa Syndrome: The Experiential Medicine

Sofa Syndrome is watching life from your living room. From sporting events, live performances at festivals & concerts to watching people go on dates and even watching people watch TV! It is now a common part of everyday life, but why not turn-off the TV off and do something more invigorating instead. Our Neil Hooper […]

Read More…

Our Team

  • Claire StokesManaging Director
  • Neil HooperCreative Director
  • Kath NorrisHead of Talent
  • Andy MacDonaldProduction Manager
Claire Stokes is the founder and Managing Director here at Circle.  Claire began her career in the experiential agencies of North America, working for some of the world’s largest consumer brands.  With over 17 years experience as an experiential specialist, there are few that share her knowledge or her passion for our industry.

A regular speaker on Experiential in the UK and overseas, she is a Business Leader of the Marketing Society and sits on the steering committee for the Institute of Promotional Marketing’s Experiential Marketing Certificate, acting as a lecturer and course contributor.   Claire has consistently featured in EVENT Magazine’s list of the UK’s 100 most influential people in the Event Industry.

Our Clients

  • Dorset Cereals EA H&M Maxinutrition