Festival-goers at last year’s Cornbury Music Festival benefitted from our Dorset Cereals Campsite Takeover, as we helped spread the joy of breakfast to campers.

Taking place at The Great Tew Estate, Oxfordshire, Cornbury Music Festival welcomed 20,000 music lovers each day, and boasted performances from Jamie Cullum, Bryan Ferry, All Saints and James Morrison.

We were called upon by Dorset Cereals to help surprise and delight festival campers with a fun and engaging campsite takeover. To kick off this activation, we offered a ‘helping hands’ service as campers arrived on site, with a team of ten fabulous, hand-picked brand ambassadors assisting campers with tent set-ups and carrying their belongings from their cars to the festival site.

Offering something different to the classic sampling stand, a Dorset Cereals breakfast extravaganza was hosted within the campsite, complete with long banqueting tables lined with the perfect festival breakfast of Dorset Cereals, yoghurt, milk and juices.

Campers were invited to sit at the table and enjoy a delicious free breakfast with their fellow festival-goers, with Dorset Cereals brand ambassadors on hand to answer any questions.

To shake away the morning cobwebs and get guests ready for the day ahead, we ran morning activities within the campsite, including yoga, kids morning wake up sessions and face painting.

In order to maximise brand engagement with parents and children, a games area was created, where families could play at any time of day. Treasure hunts were also set up around the campsite, offering children the opportunity to take part in engaging activities and interact with others. Watch our campaign video below…

Sofa Syndrome is watching life from your living room. From sporting events, live performances at festivals & concerts to watching people go on dates and even watching people watch TV! It is now a common part of everyday life, but why not turn-off the TV off and do something more invigorating instead. Our Neil Hooper discusses below….

Staying in and watching people go out does seem strange, but it does have its benefits. Yes it’s cosier, cheaper, comfortable and more convenient… but it will also never be the same as experiencing an event first hand. Is there a better feeling than being at a festival with all your friends, singing along with a crowd of 100,000 to your favourite song?

Those are the moments which cause you to say, “I was there when…”

StubHub is seeking to combat Sofa Syndrome and get more people off the couch and enjoying live events. From sharing the anticipation before an event to posting photos after the encore, StubHub has recognised that meaningful experiences have become our new social currency. By creating engaging environments that encourage social sharing, it hopes to inspire people into attending live events and capturing the moments that we can’t experience at home, i.e. #WhatLiveFeelsLike.

StubHub’s campaign is a microcosm for the UK and experiential is the perfect medicine. Everyone wants to look great. From selfies to vines, we’re now documenting our experiences and striving to create the perfect profile online. Experiential activations create shareable content and allow for greater on-site engagement. Giving attendees the tools to shout about their experiences enables you to reach people far beyond your event site and enable it to live on long after it has ended.

As StubHub states, ‘the best screen is live sized’.

In a bid to get people excited by live events, we’ve created our very own Periscope series that enables people to see behind the scenes at events, showing attendees that experiencing them live is much better than watching it at home. We play in the live experience, allowing people to immerse themselves in an event through engaging activations, and more and more brands are seeing this is a vital part of their overall strategy.

Take the Aviva Premiership Rugby Final, where we worked with StubHub to show attendees just ‘What live feels like’. We created a raised platform with the best view of the Twickenham Stadium backdrop and encouraged guests to pose with friends to create a 3D video, which could be instantly shared on social media. This allowed attendees to generate a unique 3D freeze frame of their day to drive envy amongst friends who were not at the event, as well as capturing the moment as a lasting memory.

You’re on your sofa watching an event whilst scrolling through peoples live posts on your phone.  Do you keep watching, or do you put down the remote and book some tickets to go and see your favourite band??

The decision is yours.

 

We continued to build on our longstanding relationship with PlayStation® through the activation of its impressive stand at the UK’s biggest gaming event, EGX. 

EGX 2015 took place at the NEC in Birmingham from the 24th– 27th September 2015. Currently in its 7th year, the event gives gaming fans the chance to play the biggest consoles, get a first look at pre-released games and watch presentations by world renowned game designers.

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PlayStation® had one of the largest and most central stand spaces on the show floor, which was the perfect platform to showcase its latest products to the European gaming market, and we were entrusted to make this event as memorable as possible.

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Our team created a fully immersive experience for the gamers to give attendees plenty of opportunities to experience the latest titles available on PS4. The resulting 1650m² stand and 122 different demo points, featured gaming stations including PlayStation.VR, VIP experience areas, demos, gaming battles and a GAME retail stand where guests could pre-order games on site. This year Sony had the first consumer trial to the UK of its PlayStation.VR headset on the stand, bringing the next generation of virtual reality gaming to EGX gamers.

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This year, the PlayStation® experience featured third party stands from Star Wars Battlefront, Destiny Taken King, Call of Duty Black Ops 3 and Guitar Hero, where gamers could test their skills against some of this year’s biggest games.

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Online amplification included photo mechanics which placed fans directly into the games and gaming props that fans could be photographed with, which offered increased exposure for the PlayStation® brand across social channels.

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We were contracted by StubHub UK to help launch its new #FestivalSelfie activation at this year’s Barclaycard presents British Summertime Hyde Park, which took place this June.  

StubHub were an official partner of the event and this activation saw the eBay-owned ticket marketplace take over The Market Place Pub, situated in a prime position in Hyde Park, with amazing views of the tree-adorned main stage.

Our activation gave festival goers the opportunity to go onto the upper deck of the pub and have a selfie taken with the iconic stage clearly visible in the background. And with performances from Taylor Swift, The Who, Paul Weller and Blur, this was a hard offer to resist.

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All participants underwent data capture via iPad and were encouraged to share their resulting photographs – taken on their own phone cameras – onto Twitter and Facebook using the hashtag #FestivalSelfie.

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Elsewhere on site, our hand-picked brand ambassadors roamed the site giving out free StubHub stash, capturing data and educating the crowds about StubHub products and service.

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The approach worked, and over the festival’s live dates we saw nearly 3,000 selfies taken, 8,500 pairs of sunglasses distributed and over 17,000 interactions.

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Summer is truly here and we’re definitely enjoying the heatwave; as were our newest client Celebrity Cruises as they set sail for Taste of London earlier this month.

The first cruise line ever to exhibit at the event, they called upon the Circle team to create an engaging experiential activity which would portray the five star experiences guests receive whilst on board one of their luxurious vessels.

Check out a few pictures from the event below.

 

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We recreated their award-winning restaurant Qsine’s top table, with their actual chefs stepping on dry land and giving free sushi classes and wine tastings.

 

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Qsine’s famous sushi lollypops were definitely a hit!

 

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The central gazebo offered passersby the chance to win a holiday of a lifetime.

 

 

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Viewing entries for the service Festival Activation
20th Jul2016

Bringing Breakfast Joy To Cornbury Music Festival

An experiential feast at Cornbury Festival

Bringing Breakfast Joy To Cornbury Music Festival

Festival-goers at last year’s Cornbury Music Festival benefitted from our Dorset Cereals Campsite Takeover, as we helped spread the joy of breakfast to campers. Taking place at The Great Tew Estate, Oxfordshire, Cornbury Music Festival welcomed 20,000 music lovers each day, and boasted performances from Jamie Cullum, Bryan Ferry, All Saints and James Morrison. We […]

Read More…

10th Jun2016

Sofa Syndrome: The Experiential Medicine

The best screen is live sized

Sofa Syndrome: The Experiential Medicine

Sofa Syndrome is watching life from your living room. From sporting events, live performances at festivals & concerts to watching people go on dates and even watching people watch TV! It is now a common part of everyday life, but why not turn-off the TV off and do something more invigorating instead. Our Neil Hooper […]

Read More…

20th Oct2015

Helping PlayStation® Excite at EGX 2015

Gaming goes experiential

Helping PlayStation® Excite at EGX 2015

We continued to build on our longstanding relationship with PlayStation® through the activation of its impressive stand at the UK’s biggest gaming event, EGX.  EGX 2015 took place at the NEC in Birmingham from the 24th– 27th September 2015. Currently in its 7th year, the event gives gaming fans the chance to play the biggest […]

Read More…

16th Jul2015

Hyde Park’s StubHub Selfie Of A Lifetime

We get snap happy with our latest activation

Hyde Park’s StubHub Selfie Of A Lifetime

We were contracted by StubHub UK to help launch its new #FestivalSelfie activation at this year’s Barclaycard presents British Summertime Hyde Park, which took place this June.   StubHub were an official partner of the event and this activation saw the eBay-owned ticket marketplace take over The Market Place Pub, situated in a prime position […]

Read More…

24th Jul2013

Taste of success with Celebrity Cruises

New client exhibits at Taste of London

Taste of success with Celebrity Cruises

Summer is truly here and we’re definitely enjoying the heatwave; as were our newest client Celebrity Cruises as they set sail for Taste of London earlier this month. The first cruise line ever to exhibit at the event, they called upon the Circle team to create an engaging experiential activity which would portray the five […]

Read More…

Our Team

  • Claire StokesManaging Director
  • Neil HooperCreative Director
  • Kath NorrisHead of Talent
  • Andy MacDonaldProduction Manager
Claire Stokes is the founder and Managing Director here at Circle.  Claire began her career in the experiential agencies of North America, working for some of the world’s largest consumer brands.  With over 17 years experience as an experiential specialist, there are few that share her knowledge or her passion for our industry.

A regular speaker on Experiential in the UK and overseas, she is a Business Leader of the Marketing Society and sits on the steering committee for the Institute of Promotional Marketing’s Experiential Marketing Certificate, acting as a lecturer and course contributor.   Claire has consistently featured in EVENT Magazine’s list of the UK’s 100 most influential people in the Event Industry.

Our Clients

  • Dorset Cereals EA H&M Maxinutrition