The Event Production Awards recognise and celebrate the hard work and achievements of key suppliers and contractors within the industry, and we were honoured to take home the award for ‘Brand Activation of the Year’ at the 2017 edition.

Our PlayStation The Future of Play Tour led us to victory in a competitive category and It’s an accolade that we are all immensely proud of and a true recognition of the fantastic team we’ve built here at Circle. Thank you to everyone for their hard work…bring on next year!

Find out more about our award winning campaign here. And don’t just take our word for it, you can see how excited we are below….

We joined forced with PlayStation®UK to bring its VR titles to gamers during a nationwide tour. Visiting six locations throughout the UK, The Future of Play Tour featured a series of experiential PlayStation®4 events offering gamers the opportunity to experience the immersive world of PlayStation®VR.

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Kicking off on the 22nd September, The Future of Play Tour headed to EGX, the UK’s biggest gaming event, which took place at Birmingham’s NEC, followed by two pop up experiences in Buchanan Galleries in Glasgow and Meadowhall shopping centre in Sheffield. The tour was designed to allow the maximum number of visitors to be able to trial – with 20 playable stations available for both pre-booked appointments and walk in trials.

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The tour also saw us transform the East London events space Kachette into an immersive venue where fans could experience a range of PlayStation® VR titles.

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Outside of the PlayStation VR area, gamers were also able to see the latest cutting-edge technology from Sony up close, with the PlayStation 4 Pro, the world’s most powerful console, on display before its official launch on November 10th.

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A host of experienced brand ambassadors were on hand to walk visitors through the games and offer advice on the PlayStation VR headset, the PlayStation® 4 consoles and accessories.

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We teamed up with investment company, Orbis Access, to bring its products to life through a giant, remote controlled race track.

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Orbis Access called upon our team to drive awareness of its unique fee proposition and bring it to life through a creative experiential campaign. To achieve this, we created The Benchmark Rally, a giant 8m x 5m radio controlled race track situated in the heart of Jubilee Place shopping centre in London’s Canary wharf.

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The race track was devised to show the simplicity of investing with Orbis Access and to reflect its fee structure which means the company only receives a fee if it is able to beat the industry benchmark, and show that an investment has outperformed.

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With radio controlled cars and a giant Monte Carlo inspired race track, consumers were encouraged to try and beat the benchmark race time, set at 40.50 seconds by model and racing car driver Jodie Kidd.

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Those who beat the time were rewarded with £100 to invest with Orbis Access, and the fastest time from the whole week won a trip to Monte Carlo.

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We teamed up with Concur to bring the ExpenseIt® Cafe Takeover to Finsbury Square on Wednesday 15th June 2016.

For one morning only, we took over an independent cafe to demonstrate the process of using ExpenseIt® to consumers, whilst rewarding them with free coffee… what wasn’t to love?

During our activation, people who ordered from ‘Pop-up Patio’ were asked if they wanted to ‘Expense’ their coffee on Concur, through the explanation of why they were being offered complimentary coffee it gave the team an opportunity to give them a whistle-stop tour of the Expenselt® app. With over 500 steaming cups given out to the people of London, our activation helped spread brand awareness whilst showcasing the speed and convenience of the app.

Expenselt® allows users to upload photos of receipts straight to the app, which then sends them directly into Concur Expense, making submitting receipts and creating expense reports quicker and easier.

Brand ambassadors were also on hand to carry out on-site surveys to gather more information on people’s expenses habits, and these participants were rewarded with a further free coffee voucher to redeem at a later date.

Grab a mug and check out the video below to see our ExpenseIt® Cafe Takeover in action…

There’s been celebrations abound at Circle HQ as we announce that we’re now working with the one and only Dorset Cereals, designing and managing their new summer experiential tour, which celebrates how ‘life begins at breakfast’. 

The four month campaign starts at the end of May and sees the launch of the scrumptious cereal brand’s ‘Life Begins at Breakfast Lodge’ which will travel to locations across the UK including festivals, seaside towns and parks.

Promoting the brand’s delicious range of Dorset Cereals’ products, our Circle-trained food-loving brand ambassadors will be encouraging consumers to celebrate that ‘life’s too short to settle for second best’. Dorset Cereals believe that happiness is about health not wealth and that everyone should get a great start to the day; reinforcing that life really does begin at breakfast.

Customers will be invited to try a variety of delicious recipes from the Dorset Cereals’ ultimate ranges, with milk or yoghurt and collect sample sachets to take away. The full campaign schedule and supporting social media activations will be announced later this month. So watch this space.

The contract win follows a hugely successful year for our agency, which includes winning a host of new food and retail clients and being awarded Agency of the Year at the Field Marketing and Brand Experience Awards (FMBEs).

Here’s to a great summer!

 

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Viewing entries for the service Instore Demos
07th Mar2017

Circle Wins Brand Activation of the Year

Circle takes home a gong at the EPAs 2017

Circle Wins Brand Activation of the Year

The Event Production Awards recognise and celebrate the hard work and achievements of key suppliers and contractors within the industry, and we were honoured to take home the award for ‘Brand Activation of the Year’ at the 2017 edition. Our PlayStation The Future of Play Tour led us to victory in a competitive category and […]

Read More…

31st Oct2016

The PlayStation®UK Future of Play Tour

Getting experiential with gamers

The PlayStation®UK Future of Play Tour

We joined forced with PlayStation®UK to bring its VR titles to gamers during a nationwide tour. Visiting six locations throughout the UK, The Future of Play Tour featured a series of experiential PlayStation®4 events offering gamers the opportunity to experience the immersive world of PlayStation®VR. Kicking off on the 22nd September, The Future of Play […]

Read More…

28th Oct2016

On Track With Orbis Access

Driving awareness with experiential

On Track With Orbis Access

We teamed up with investment company, Orbis Access, to bring its products to life through a giant, remote controlled race track. Orbis Access called upon our team to drive awareness of its unique fee proposition and bring it to life through a creative experiential campaign. To achieve this, we created The Benchmark Rally, a giant […]

Read More…

01st Jul2016

ExpenseIt® Cafe Takeover

Expenselt® gets a taste of experiential

ExpenseIt® Cafe Takeover

We teamed up with Concur to bring the ExpenseIt® Cafe Takeover to Finsbury Square on Wednesday 15th June 2016. For one morning only, we took over an independent cafe to demonstrate the process of using ExpenseIt® to consumers, whilst rewarding them with free coffee… what wasn’t to love? During our activation, people who ordered from […]

Read More…

05th May2015

Dorset Cereals Appoints Circle Agency For Summer Experiential Campaign

There’s been celebrations abound at Circle HQ as we announce that we’re now working with the one and only Dorset Cereals, designing and managing their new summer experiential tour, which celebrates how ‘life begins at breakfast’.  The four month campaign starts at the end of May and sees the launch of the scrumptious cereal brand’s […]

Read More…

Our Team

  • Claire StokesManaging Director
  • Neil HooperCreative Director
  • Kath NorrisHead of Talent
  • Andy MacDonaldProduction Manager
Claire Stokes is the founder and Managing Director here at Circle.  Claire began her career in the experiential agencies of North America, working for some of the world’s largest consumer brands.  With over 17 years experience as an experiential specialist, there are few that share her knowledge or her passion for our industry.

A regular speaker on Experiential in the UK and overseas, she is a Business Leader of the Marketing Society and sits on the steering committee for the Institute of Promotional Marketing’s Experiential Marketing Certificate, acting as a lecturer and course contributor.   Claire has consistently featured in EVENT Magazine’s list of the UK’s 100 most influential people in the Event Industry.

Our Clients

  • Dorset Cereals EA H&M Maxinutrition