We pulled no punches when activating the impressive Maximuscle stand at this year’s BodyPower Expo, which enticed thousands of fitness fanatics over the weekend with free giveaways, product sampling and fitness challenges.

The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the on-stand sampling bar featured an array of exciting new products.

We introduced the Bench Press Challenge to the 2017 event, inviting attendees to test their strength by bench pressing their own body weight, with those managing the most reps being crowned the winner. Maximuscle ambassadors including boxer Anthony Yarde, fitness trainer Bradley Simmonds and WBBF Pro legend Wolé Adesemoye, were on hand to spur on the competitors!

An on-stand digital photo studio created an animated gif of participants on an Ibiza beach, helping bring to life the Maxi #IbizaChallenge competition.

Maximuscle also retailed on the stand and those looking to grab a bargain could take advantage of four exclusive show offers, offering Maximuscle products at discounted rates which were exclusive to BodyPower. Maximuscle brand ambassadors and nutrition experts were on hand to offer advice on products, fitness and nutrition.

Taking place at Birmingham’s NEC from the 12th– 14th May, BodyPower Expo has grown into the most celebrated and comprehensive fitness event in the UK, welcoming thousands of visitors and athletes from all over the world.

The Event Production Awards recognise and celebrate the hard work and achievements of key suppliers and contractors within the industry, and we were honoured to take home the award for ‘Brand Activation of the Year’ at the 2017 edition.

Our PlayStation The Future of Play Tour led us to victory in a competitive category and It’s an accolade that we are all immensely proud of and a true recognition of the fantastic team we’ve built here at Circle. Thank you to everyone for their hard work…bring on next year!

Find out more about our award winning campaign here. And don’t just take our word for it, you can see how excited we are below….

We joined forced with PlayStation®UK to bring its VR titles to gamers during a nationwide tour. Visiting six locations throughout the UK, The Future of Play Tour featured a series of experiential PlayStation®4 events offering gamers the opportunity to experience the immersive world of PlayStation®VR.

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Kicking off on the 22nd September, The Future of Play Tour headed to EGX, the UK’s biggest gaming event, which took place at Birmingham’s NEC, followed by two pop up experiences in Buchanan Galleries in Glasgow and Meadowhall shopping centre in Sheffield. The tour was designed to allow the maximum number of visitors to be able to trial – with 20 playable stations available for both pre-booked appointments and walk in trials.

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The tour also saw us transform the East London events space Kachette into an immersive venue where fans could experience a range of PlayStation® VR titles.

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Outside of the PlayStation VR area, gamers were also able to see the latest cutting-edge technology from Sony up close, with the PlayStation 4 Pro, the world’s most powerful console, on display before its official launch on November 10th.

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A host of experienced brand ambassadors were on hand to walk visitors through the games and offer advice on the PlayStation VR headset, the PlayStation® 4 consoles and accessories.

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 Using the theme of the PlayStation Travel Hub, we welcomed thousands of gaming fans to the impressive PlayStation® stand at EGX, the UK’s biggest gaming event.

Held once again at the NEC in Birmingham, EGX allowed fans to get the first look at unreleased console games and watch live demos from 22nd – 25th September. The PlayStation® Travel Hub showed the many ways in which PlayStation® games can take fans into new worlds where amazing experiences are possible.

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The biggest stands at EGX, the PlayStation® area included 196 consumer gaming stations where a multitude of titles could be played.

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The stand offered gamers the first UK hands-on play of Horizon Zero Dawn, along with the GT SPORTS pre-release which utilised 12 racing pod gaming stations. Gamers could also try out Call of Duty in two modes, the VR Jackal experience as well as the opportunity to demo the game on the new PlayStation Pro.

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A ‘Best Place to Play with Friends’ area was also set up which offered a relaxed and open environment where a variety of family friendly and sports titles were on offer, including FIFA 17, Lego Dimensions and Skylanders.

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The stand also offered the opportunity for gamers to have their photos taken with the giant foot of Trico from The Last Guardian, and participants were encouraged to share these images on social media.

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A ‘Big In Japan’ area was also set up, which showcased all things Japanese gaming, including Final Fantasy, Dragon Ball and Tales of Berseria. To pay homage to the travel theme, a boarding card mechanic was created, complete with its own check in desk. The gamers received a stamp for each game area they visited, and once they had collected five stamps they were rewarded with branded prizes. By completing the boarding card with stamps they were also entered into a free prize draw for their chance to win a new PSVR Headset.

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All this gaming action was complemented by the on-stage action, which was hosted by PlayStation Access and YouTube. A packed schedule offered a mixture of competitions, live demos, developer interviews and tournaments, all of which were live streamed to the PlayStation Access channel.

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We teamed up with Concur to bring the ExpenseIt® Cafe Takeover to Finsbury Square on Wednesday 15th June 2016.

For one morning only, we took over an independent cafe to demonstrate the process of using ExpenseIt® to consumers, whilst rewarding them with free coffee… what wasn’t to love?

During our activation, people who ordered from ‘Pop-up Patio’ were asked if they wanted to ‘Expense’ their coffee on Concur, through the explanation of why they were being offered complimentary coffee it gave the team an opportunity to give them a whistle-stop tour of the Expenselt® app. With over 500 steaming cups given out to the people of London, our activation helped spread brand awareness whilst showcasing the speed and convenience of the app.

Expenselt® allows users to upload photos of receipts straight to the app, which then sends them directly into Concur Expense, making submitting receipts and creating expense reports quicker and easier.

Brand ambassadors were also on hand to carry out on-site surveys to gather more information on people’s expenses habits, and these participants were rewarded with a further free coffee voucher to redeem at a later date.

Grab a mug and check out the video below to see our ExpenseIt® Cafe Takeover in action…

 

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Viewing entries for the service Product Launches
17th May2017

Making Gains With Maximuscle at BodyPower

Pulling no experiential punches

Making Gains With Maximuscle at BodyPower

We pulled no punches when activating the impressive Maximuscle stand at this year’s BodyPower Expo, which enticed thousands of fitness fanatics over the weekend with free giveaways, product sampling and fitness challenges. The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the on-stand sampling bar featured an […]

Read More…

07th Mar2017

Circle Wins Brand Activation of the Year

Circle takes home a gong at the EPAs 2017

Circle Wins Brand Activation of the Year

The Event Production Awards recognise and celebrate the hard work and achievements of key suppliers and contractors within the industry, and we were honoured to take home the award for ‘Brand Activation of the Year’ at the 2017 edition. Our PlayStation The Future of Play Tour led us to victory in a competitive category and […]

Read More…

31st Oct2016

The PlayStation®UK Future of Play Tour

Getting experiential with gamers

The PlayStation®UK Future of Play Tour

We joined forced with PlayStation®UK to bring its VR titles to gamers during a nationwide tour. Visiting six locations throughout the UK, The Future of Play Tour featured a series of experiential PlayStation®4 events offering gamers the opportunity to experience the immersive world of PlayStation®VR. Kicking off on the 22nd September, The Future of Play […]

Read More…

25th Oct2016

PlayStation® at EGX 2016

Amazing gaming experiences at NEC

PlayStation® at EGX 2016

 Using the theme of the PlayStation Travel Hub, we welcomed thousands of gaming fans to the impressive PlayStation® stand at EGX, the UK’s biggest gaming event. Held once again at the NEC in Birmingham, EGX allowed fans to get the first look at unreleased console games and watch live demos from 22nd – 25th September. […]

Read More…

01st Jul2016

ExpenseIt® Cafe Takeover

Expenselt® gets a taste of experiential

ExpenseIt® Cafe Takeover

We teamed up with Concur to bring the ExpenseIt® Cafe Takeover to Finsbury Square on Wednesday 15th June 2016. For one morning only, we took over an independent cafe to demonstrate the process of using ExpenseIt® to consumers, whilst rewarding them with free coffee… what wasn’t to love? During our activation, people who ordered from […]

Read More…

Our Team

  • Claire StokesManaging Director
  • Neil HooperCreative Director
  • Kath NorrisHead of Talent
  • Andy MacDonaldProduction Manager
Claire Stokes is the founder and Managing Director here at Circle.  Claire began her career in the experiential agencies of North America, working for some of the world’s largest consumer brands.  With over 17 years experience as an experiential specialist, there are few that share her knowledge or her passion for our industry.

A regular speaker on Experiential in the UK and overseas, she is a Business Leader of the Marketing Society and sits on the steering committee for the Institute of Promotional Marketing’s Experiential Marketing Certificate, acting as a lecturer and course contributor.   Claire has consistently featured in EVENT Magazine’s list of the UK’s 100 most influential people in the Event Industry.

Our Clients

  • Dorset Cereals EA H&M Maxinutrition