We pulled no punches when activating the impressive Maximuscle stand at this year’s BodyPower Expo, which enticed thousands of fitness fanatics over the weekend with free giveaways, product sampling and fitness challenges.

The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the on-stand sampling bar featured an array of exciting new products.

We introduced the Bench Press Challenge to the 2017 event, inviting attendees to test their strength by bench pressing their own body weight, with those managing the most reps being crowned the winner. Maximuscle ambassadors including boxer Anthony Yarde, fitness trainer Bradley Simmonds and WBBF Pro legend Wolé Adesemoye, were on hand to spur on the competitors!

An on-stand digital photo studio created an animated gif of participants on an Ibiza beach, helping bring to life the Maxi #IbizaChallenge competition.

Maximuscle also retailed on the stand and those looking to grab a bargain could take advantage of four exclusive show offers, offering Maximuscle products at discounted rates which were exclusive to BodyPower. Maximuscle brand ambassadors and nutrition experts were on hand to offer advice on products, fitness and nutrition.

Taking place at Birmingham’s NEC from the 12th– 14th May, BodyPower Expo has grown into the most celebrated and comprehensive fitness event in the UK, welcoming thousands of visitors and athletes from all over the world.

Working with McCann Central we added some much-needed warmth – and a Guinness World Records™ breaking bean bag – to Manchester’s Piccadilly Gardens to lift the UK’s winter blues.

Monday January 16th was this year’s ‘Blue Monday’, the mid-month post-Christmas day where the country is known to be at its lowest ebb. Gas boiler and renewable heating company Vaillant responded by launching its third annual ‘Warmth Week™’ campaign to help raise spirits.

Our method for lifting the January gloom involved the world’s largest bean bag, certified by the Guinness World Records™ and measuring an impressive 53.39m3, which sat in front of a screen showing uplifting films twice a day. Manchester residents quickly snapped up the 700+ tickets on offer for the free film showings.

We also extended the feel good factor to other locations, creating ‘Little Pods of Warmth’ which were placed in Manchester Piccadilly, Edinburgh Waverly and London Waterloo Stations.

Perfect for snuggling on a cold day, each pod came with a control pad meaning visitors could control the temperature and lighting to create their own warm, relaxing chill out haven, whilst listening to music or reading a magazine. Vaillant-branded promo staff were on hand to keep the good feelings coming by handing out free luxury warming gifts which could be taken home to extend the experience. Visitors could share their experience on social media using the hashtag #keepsmiling to win even more prizes.

We teamed up with investment company, Orbis Access, to bring its products to life through a giant, remote controlled race track.

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Orbis Access called upon our team to drive awareness of its unique fee proposition and bring it to life through a creative experiential campaign. To achieve this, we created The Benchmark Rally, a giant 8m x 5m radio controlled race track situated in the heart of Jubilee Place shopping centre in London’s Canary wharf.

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The race track was devised to show the simplicity of investing with Orbis Access and to reflect its fee structure which means the company only receives a fee if it is able to beat the industry benchmark, and show that an investment has outperformed.

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With radio controlled cars and a giant Monte Carlo inspired race track, consumers were encouraged to try and beat the benchmark race time, set at 40.50 seconds by model and racing car driver Jodie Kidd.

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Those who beat the time were rewarded with £100 to invest with Orbis Access, and the fastest time from the whole week won a trip to Monte Carlo.

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Festival-goers at last year’s Cornbury Music Festival benefitted from our Dorset Cereals Campsite Takeover, as we helped spread the joy of breakfast to campers.

Taking place at The Great Tew Estate, Oxfordshire, Cornbury Music Festival welcomed 20,000 music lovers each day, and boasted performances from Jamie Cullum, Bryan Ferry, All Saints and James Morrison.

We were called upon by Dorset Cereals to help surprise and delight festival campers with a fun and engaging campsite takeover. To kick off this activation, we offered a ‘helping hands’ service as campers arrived on site, with a team of ten fabulous, hand-picked brand ambassadors assisting campers with tent set-ups and carrying their belongings from their cars to the festival site.

Offering something different to the classic sampling stand, a Dorset Cereals breakfast extravaganza was hosted within the campsite, complete with long banqueting tables lined with the perfect festival breakfast of Dorset Cereals, yoghurt, milk and juices.

Campers were invited to sit at the table and enjoy a delicious free breakfast with their fellow festival-goers, with Dorset Cereals brand ambassadors on hand to answer any questions.

To shake away the morning cobwebs and get guests ready for the day ahead, we ran morning activities within the campsite, including yoga, kids morning wake up sessions and face painting.

In order to maximise brand engagement with parents and children, a games area was created, where families could play at any time of day. Treasure hunts were also set up around the campsite, offering children the opportunity to take part in engaging activities and interact with others. Watch our campaign video below…

We teamed up with Concur to bring the ExpenseIt® Cafe Takeover to Finsbury Square on Wednesday 15th June 2016.

For one morning only, we took over an independent cafe to demonstrate the process of using ExpenseIt® to consumers, whilst rewarding them with free coffee… what wasn’t to love?

During our activation, people who ordered from ‘Pop-up Patio’ were asked if they wanted to ‘Expense’ their coffee on Concur, through the explanation of why they were being offered complimentary coffee it gave the team an opportunity to give them a whistle-stop tour of the Expenselt® app. With over 500 steaming cups given out to the people of London, our activation helped spread brand awareness whilst showcasing the speed and convenience of the app.

Expenselt® allows users to upload photos of receipts straight to the app, which then sends them directly into Concur Expense, making submitting receipts and creating expense reports quicker and easier.

Brand ambassadors were also on hand to carry out on-site surveys to gather more information on people’s expenses habits, and these participants were rewarded with a further free coffee voucher to redeem at a later date.

Grab a mug and check out the video below to see our ExpenseIt® Cafe Takeover in action…

 

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Viewing entries for the service Sampling
17th May2017

Making Gains With Maximuscle at BodyPower

Pulling no experiential punches

Making Gains With Maximuscle at BodyPower

We pulled no punches when activating the impressive Maximuscle stand at this year’s BodyPower Expo, which enticed thousands of fitness fanatics over the weekend with free giveaways, product sampling and fitness challenges. The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the on-stand sampling bar featured an […]

Read More…

01st Feb2017

Our Record Breaking Vaillant Warmth Week

Experiential that's full of beans

Our Record Breaking Vaillant Warmth Week

Working with McCann Central we added some much-needed warmth – and a Guinness World Records™ breaking bean bag – to Manchester’s Piccadilly Gardens to lift the UK’s winter blues. Monday January 16th was this year’s ‘Blue Monday’, the mid-month post-Christmas day where the country is known to be at its lowest ebb. Gas boiler and […]

Read More…

28th Oct2016

On Track With Orbis Access

Driving awareness with experiential

On Track With Orbis Access

We teamed up with investment company, Orbis Access, to bring its products to life through a giant, remote controlled race track. Orbis Access called upon our team to drive awareness of its unique fee proposition and bring it to life through a creative experiential campaign. To achieve this, we created The Benchmark Rally, a giant […]

Read More…

20th Jul2016

Bringing Breakfast Joy To Cornbury Music Festival

An experiential feast at Cornbury Festival

Bringing Breakfast Joy To Cornbury Music Festival

Festival-goers at last year’s Cornbury Music Festival benefitted from our Dorset Cereals Campsite Takeover, as we helped spread the joy of breakfast to campers. Taking place at The Great Tew Estate, Oxfordshire, Cornbury Music Festival welcomed 20,000 music lovers each day, and boasted performances from Jamie Cullum, Bryan Ferry, All Saints and James Morrison. We […]

Read More…

01st Jul2016

ExpenseIt® Cafe Takeover

Expenselt® gets a taste of experiential

ExpenseIt® Cafe Takeover

We teamed up with Concur to bring the ExpenseIt® Cafe Takeover to Finsbury Square on Wednesday 15th June 2016. For one morning only, we took over an independent cafe to demonstrate the process of using ExpenseIt® to consumers, whilst rewarding them with free coffee… what wasn’t to love? During our activation, people who ordered from […]

Read More…

Our Team

  • Claire StokesManaging Director
  • Neil HooperCreative Director
  • Kath NorrisHead of Talent
  • Andy MacDonaldProduction Manager
Claire Stokes is the founder and Managing Director here at Circle.  Claire began her career in the experiential agencies of North America, working for some of the world’s largest consumer brands.  With over 17 years experience as an experiential specialist, there are few that share her knowledge or her passion for our industry.

A regular speaker on Experiential in the UK and overseas, she is a Business Leader of the Marketing Society and sits on the steering committee for the Institute of Promotional Marketing’s Experiential Marketing Certificate, acting as a lecturer and course contributor.   Claire has consistently featured in EVENT Magazine’s list of the UK’s 100 most influential people in the Event Industry.

Our Clients

  • Dorset Cereals EA H&M Maxinutrition