We joined forced with PlayStation®UK to bring its VR titles to gamers during a nationwide tour. Visiting six locations throughout the UK, The Future of Play Tour featured a series of experiential PlayStation®4 events offering gamers the opportunity to experience the immersive world of PlayStation®VR.

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Kicking off on the 22nd September, The Future of Play Tour headed to EGX, the UK’s biggest gaming event, which took place at Birmingham’s NEC, followed by two pop up experiences in Buchanan Galleries in Glasgow and Meadowhall shopping centre in Sheffield. The tour was designed to allow the maximum number of visitors to be able to trial – with 20 playable stations available for both pre-booked appointments and walk in trials.

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The tour also saw us transform the East London events space Kachette into an immersive venue where fans could experience a range of PlayStation® VR titles.

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Outside of the PlayStation VR area, gamers were also able to see the latest cutting-edge technology from Sony up close, with the PlayStation 4 Pro, the world’s most powerful console, on display before its official launch on November 10th.

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A host of experienced brand ambassadors were on hand to walk visitors through the games and offer advice on the PlayStation VR headset, the PlayStation® 4 consoles and accessories.

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There’s been celebrations abound at Circle HQ as we announce that we’re now working with the one and only Dorset Cereals, designing and managing their new summer experiential tour, which celebrates how ‘life begins at breakfast’. 

The four month campaign starts at the end of May and sees the launch of the scrumptious cereal brand’s ‘Life Begins at Breakfast Lodge’ which will travel to locations across the UK including festivals, seaside towns and parks.

Promoting the brand’s delicious range of Dorset Cereals’ products, our Circle-trained food-loving brand ambassadors will be encouraging consumers to celebrate that ‘life’s too short to settle for second best’. Dorset Cereals believe that happiness is about health not wealth and that everyone should get a great start to the day; reinforcing that life really does begin at breakfast.

Customers will be invited to try a variety of delicious recipes from the Dorset Cereals’ ultimate ranges, with milk or yoghurt and collect sample sachets to take away. The full campaign schedule and supporting social media activations will be announced later this month. So watch this space.

The contract win follows a hugely successful year for our agency, which includes winning a host of new food and retail clients and being awarded Agency of the Year at the Field Marketing and Brand Experience Awards (FMBEs).

Here’s to a great summer!

Following the success of Bonne Maman’s first ever experiential activity last year, we’re excited to announce that the ‘House of Bonne Maman’ activation is back for a second year.

It’s going to be bigger and better than ever before, giving food lovers across the country the chance to try all of the scrumptious Bonne Maman jams, conserves and compotes, in the comfort of our homely French-style kitchen pop up.

The campaign will be touring for nine months with the first stop Sheffield’s Meadowhall shopping centre on the 9th April. Following feedback from last year, we’ll be including even more recipe demonstrations and children’s craft activities using the iconic Bonne Maman jars.

There’s a huge community of people who are inspired by the brand already sharing social content using #BonneMaman and we’ll be drawing on this customer-generated content for the first time – launching the brand’s first ever official social media channels on Facebook and Twitter.

The country-chic style stand will hold hourly recipe demonstrations by our team of sweet-toothed brand ambassadors and free samples of mini jam will no doubt prove to be a hit. You can buy direct from the stand too…just in case those free samples aren’t enough!

The House of Bonne Maman will visit the following locations: Arndale, Manchester, Metro Centre, Newcastle, Livingstone Centre, Edinburgh/Glasgow, Bullring, Birmingham, Brighton Churchill Square, Meadowhall, Sheffield, West Quay, Southampton, Brent Cross Shopping Centre, St David’s, Cardiff and Drakes Circus, Plymouth.

To find out where it’s headed to next follow @BonneMaman_Tour

 

We’ve had an amazing time running our first ever experiential campaign for Maxitone down at Westfield London. And we have great news – we’re now there for an extra three days!

Following the success of the last two weeks, we’ll be in the main atrium until Sunday 17th February, giving consumers the chance to sample Maxitone’s protein products and try out the latest fitness crazes with our partners  LA FitnessEngland NetballVolleybody and Nike+ Kinect Training.

And what a couple of weeks it’s been! Our Circle-trained ambassadors have been busy busting protein myths, and educating women on the role protein plays in a healthy lifestyle.

We’ve even had celebrity appearances from stars including Flavia and Vincent from BBC’s Strictly Come Dancing, Charlotte Ord from Britain’s Biggest Loser and Team GB Volleyball players Shauna Mullin and Zara Dampney.

It’s all part of Maxitone’s #ThankYouProtein campaign which gives everyday women the chance to become the face of Maxitone for 2013. Want to know more? Head over to their website or Facebook page.

Check out the pictures below, and head on down to the stand to try out Maxitone’s Definity and Sculptress ranges.

See you there! 

The huge stand takes over Westfield London’s main atrium.

 

Customers have the chance to try Maxitone’s products at the Consultation Cafe.

Team GB Beach Volleyball team showed off their moves.

BBC Strictly Come Dancing stars Flavia and Vincent joined us for a meet and greet.

 

 

We are very excited to announce that we are now working with health and fitness nutrition brands Maxitone and Maximuscle, delivering experiential events in the UK and Germany.

We’ll be designing, producing and managing brand experience activities across the company’s product portfolio including Maxitone, Maxifuel and Maxi-Milk.

And….not only do we get to do what we do best for a brand we love…. but we’ve also had the chance to try their awesome protein products first hand. The girls in the Circle office can’t get enough of Maxitone’s Sculptress Diet shakes and bars, and it’s got everyone on the mission to get fit and healthy for 2013. It is a tight race, but Banana is the controversial winner in the flavour stakes at Circle HQ.

We’re never one to sit still for long and we are all very excited for our first event, which launches tomorrow at Westfield London.  The Maxitone Consultation Cafe will take over the atrium.  The huge ‘pop-up’ style installation  is part of the ‘Thank You Protein’ campaign, a multi-channel campaign to educate women about the role protein plays in a healthy lifestyle.

Shoppers have the chance to meet nutritionists for free advice on how to get fit and shape up, try out the latest fitness trends and sample the full array of Maxitone products.  Plus, there is a packed schedule of free exercise classes and demos being led by partners including LA Fitness, England Netball, Volleybody and Nike+ Kinect Training. The perfect mix to make that New Year, New You resolution a reality!

The campaign runs for two weeks – be sure to check back here early next week for photos, plus details of some secret celebrity appearances! In the meantime, here’s to a great year ahead and welcoming Maxitone and Maximuscle to the Circle family.

 

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31st Oct2016

The PlayStation®UK Future of Play Tour

Getting experiential with gamers

The PlayStation®UK Future of Play Tour

We joined forced with PlayStation®UK to bring its VR titles to gamers during a nationwide tour. Visiting six locations throughout the UK, The Future of Play Tour featured a series of experiential PlayStation®4 events offering gamers the opportunity to experience the immersive world of PlayStation®VR. Kicking off on the 22nd September, The Future of Play […]

Read More…

05th May2015

Dorset Cereals Appoints Circle Agency For Summer Experiential Campaign

There’s been celebrations abound at Circle HQ as we announce that we’re now working with the one and only Dorset Cereals, designing and managing their new summer experiential tour, which celebrates how ‘life begins at breakfast’.  The four month campaign starts at the end of May and sees the launch of the scrumptious cereal brand’s […]

Read More…

08th Apr2015

Welcome to the House of Bonne Maman

A taste of experiential excellence

Welcome to the House of Bonne Maman

Following the success of Bonne Maman’s first ever experiential activity last year, we’re excited to announce that the ‘House of Bonne Maman’ activation is back for a second year. It’s going to be bigger and better than ever before, giving food lovers across the country the chance to try all of the scrumptious Bonne Maman […]

Read More…

13th Feb2013

Maxitone campaign extended

Maximum impact at Westfield London

Maxitone campaign extended

We’ve had an amazing time running our first ever experiential campaign for Maxitone down at Westfield London. And we have great news – we’re now there for an extra three days! Following the success of the last two weeks, we’ll be in the main atrium until Sunday 17th February, giving consumers the chance to sample […]

Read More…

31st Jan2013

We’re working with Maxitone and Maximuscle

Get fit and healthy with our amazing new client

We’re working with Maxitone and Maximuscle

We are very excited to announce that we are now working with health and fitness nutrition brands Maxitone and Maximuscle, delivering experiential events in the UK and Germany. We’ll be designing, producing and managing brand experience activities across the company’s product portfolio including Maxitone, Maxifuel and Maxi-Milk. And….not only do we get to do what […]

Read More…

Our Team

  • Claire StokesManaging Director
  • Neil HooperCreative Director
  • Kath NorrisHead of Talent
  • Andy MacDonaldProduction Manager
Claire Stokes is the founder and Managing Director here at Circle.  Claire began her career in the experiential agencies of North America, working for some of the world’s largest consumer brands.  With over 17 years experience as an experiential specialist, there are few that share her knowledge or her passion for our industry.

A regular speaker on Experiential in the UK and overseas, she is a Business Leader of the Marketing Society and sits on the steering committee for the Institute of Promotional Marketing’s Experiential Marketing Certificate, acting as a lecturer and course contributor.   Claire has consistently featured in EVENT Magazine’s list of the UK’s 100 most influential people in the Event Industry.

Our Clients

  • Dorset Cereals EA H&M Maxinutrition