Sofa Syndrome is watching life from your living room. From sporting events, live performances at festivals & concerts to watching people go on dates and even watching people watch TV! It is now a common part of everyday life, but why not turn-off the TV off and do something more invigorating instead. Our Neil Hooper discusses below….

Staying in and watching people go out does seem strange, but it does have its benefits. Yes it’s cosier, cheaper, comfortable and more convenient… but it will also never be the same as experiencing an event first hand. Is there a better feeling than being at a festival with all your friends, singing along with a crowd of 100,000 to your favourite song?

Those are the moments which cause you to say, “I was there when…”

StubHub is seeking to combat Sofa Syndrome and get more people off the couch and enjoying live events. From sharing the anticipation before an event to posting photos after the encore, StubHub has recognised that meaningful experiences have become our new social currency. By creating engaging environments that encourage social sharing, it hopes to inspire people into attending live events and capturing the moments that we can’t experience at home, i.e. #WhatLiveFeelsLike.

StubHub’s campaign is a microcosm for the UK and experiential is the perfect medicine. Everyone wants to look great. From selfies to vines, we’re now documenting our experiences and striving to create the perfect profile online. Experiential activations create shareable content and allow for greater on-site engagement. Giving attendees the tools to shout about their experiences enables you to reach people far beyond your event site and enable it to live on long after it has ended.

As StubHub states, ‘the best screen is live sized’.

In a bid to get people excited by live events, we’ve created our very own Periscope series that enables people to see behind the scenes at events, showing attendees that experiencing them live is much better than watching it at home. We play in the live experience, allowing people to immerse themselves in an event through engaging activations, and more and more brands are seeing this is a vital part of their overall strategy.

Take the Aviva Premiership Rugby Final, where we worked with StubHub to show attendees just ‘What live feels like’. We created a raised platform with the best view of the Twickenham Stadium backdrop and encouraged guests to pose with friends to create a 3D video, which could be instantly shared on social media. This allowed attendees to generate a unique 3D freeze frame of their day to drive envy amongst friends who were not at the event, as well as capturing the moment as a lasting memory.

You’re on your sofa watching an event whilst scrolling through peoples live posts on your phone.  Do you keep watching, or do you put down the remote and book some tickets to go and see your favourite band??

The decision is yours.

 

The shortlist for the 2015 Event Awards has just been announced and we’re hugely excited to reveal that six of our great experiential campaigns have made the shortlist.

The Event Awards were re-vamped this year to celebrate the best in brand experience and reward those delivering excellence within this field. Here at Circle Agency we have the privilege of working with some outstanding clients and this shortlisting wouldn’t be possible without their creativity and forward thinking.

Take a look at our campaigns up for awards:

  • Brand Experience Agency
  • Integrated Marketing Campaign- Relish

We’re extremely proud of the hard work that our staff have put into creating such innovative campaigns and we’d also like to say thank you to all of the inspiring clients we work with on a daily basis.

Bring on the awards evening…fingers crossed!

The Circle Team donned their glad-rags and headed to the London Hilton for this year’s IPM Awards, and with seven campaigns shortlisted, all fingers were crossed in anticipation….

We’re delighted to announce that we took home an incredible SEVEN awards.

With so much brilliant experiential marketing in the air, this year more than ever we’ve had to consistently push boundaries and come up with new technologies and creative ideas, and our innovative clients have allowed us to do just this. We’re lucky enough to work with some exceptional clients and these wins wouldn’t be possible without their constant innovation.

 

So what did we win?

  • Silver Award for Relish for Product Launch
  • Bronze Award for Relish for Experiential in the Traditional Retailers, e-Commerce, Catalogue, Bars & Restaurants category
  • Bronze Award for Relish for Creative Execution
  • Silver Award for H&M’s ‘Box of Wang’ campaign for Use of Technology
  • Bronze Award for H&M’s ‘Box of Wang’ campaign for Use of Innovation

 

See a full list of 2015 winners here.

 

 

 

 

Our MD Claire was delighted to meet speaker Craig Goldblatt and talk all things authenticity in business.

Within this video, she explores Circle’s six key values, the importance of remaining consistent and the qualities of a good leader.

The shortlist for this year’s Institute of Promotional Marketing (IPM) Awards has just been announced and we’re proud to reveal that six of our fabulous experiential campaigns have been shortlisted. 

The IPM Awards have been running for 40 years, and recognise creativity and effectiveness in promotional marketing campaigns. We work with some exceptional clients, who are constantly looking to push boundaries; this shortlisting wouldn’t be possible without their innovation.

Here are the six campaigns up for an award:

 

1. Maxinutrition’s #FeedYourMuscles:

 To illustrate the importance protein plays in active people’s lifestyles, we worked with Maxinutrition to launch the fully integrated #FEEDYOURMUSCLES campaign bringing it to life through a highly-targeted experiential tour.

 

 

2. H&M’s Box of Wang:

Working with UM London, we launched an intriguing new campaign for fashion giant H&M, The Box of Wang, to promote its latest designer collaboration, Alexander Wang x H&M. This experiential campaign rewarded fashion fans’ curiosity and, using the latest technology, gave a sneak peek into the range ahead of the official worldwide launch.

 

3. Macsween of Edinburg’s Meal Makeover

We supported new client Macsween Haggis to pioneer the future of Scotland’s national dish by activating its #MealMakeover social media and experiential campaign, with the purpose of encouraging participants to think of Haggis as a tasty everyday ingredient.

 

Macsween-MealMakeover-activation-by-Circle-Agency-1-of-1

 

4. PlayStation Schools’ Cup Campaign

PlayStation Schools’ Cup is the grassroots football partnership between PlayStation® and the English Schools’ Football Association. We worked to activate this campaign and bring the beautiful game to over 2,000 schools and 100,000 children across England, all whilst showing off the latest PlayStation titles.

 

Circle-Agency-at-PS-Schools-Cup-1-of-1

 

5. DriveNow with BMW and Sixt

DriveNow is a joint venture between BMW and Sixt that offers car sharing services in several cities worldwide including Berlin, San Francisco and London. Working with Corner Agency, we helped  DriveNow to raise awareness of this new venture through a Q&A launch event and after-party, and a post-launch ‘driving convoy’ of cars to create excitement within the target boroughs.

 

DN_13

 

6. PlayStation’s EGX exhibition

We were hugely excited to put our experiential skills to brilliant use and deliver the biggest exhibition stand at last year’s EGX gaming event in London. On the stand there were tonnes of different activities and competitions for fans to get involved in and visitors could choose from over 130 gaming stations to try out. To read more about this fun-packed stand, click here.

 

PLAYSTATION_EGX_EVENT_2014_085

 

The IPM Awards take place on Tuesday 9th June, 2015 at the London Hilton.

 

 

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10th Jun2016

Sofa Syndrome: The Experiential Medicine

The best screen is live sized

Sofa Syndrome: The Experiential Medicine

Sofa Syndrome is watching life from your living room. From sporting events, live performances at festivals & concerts to watching people go on dates and even watching people watch TV! It is now a common part of everyday life, but why not turn-off the TV off and do something more invigorating instead. Our Neil Hooper […]

Read More…

28th Jul2015

Circle Agency Shortlisted at the Event Awards 2015

Celebrations all round at Circle HQ

Circle Agency Shortlisted at the Event Awards 2015

The shortlist for the 2015 Event Awards has just been announced and we’re hugely excited to reveal that six of our great experiential campaigns have made the shortlist. The Event Awards were re-vamped this year to celebrate the best in brand experience and reward those delivering excellence within this field. Here at Circle Agency we […]

Read More…

10th Jun2015

Seven Gongs For Circle at The IPM Awards

The Circle Team donned their glad-rags and headed to the London Hilton for this year’s IPM Awards, and with seven campaigns shortlisted, all fingers were crossed in anticipation…. We’re delighted to announce that we took home an incredible SEVEN awards. With so much brilliant experiential marketing in the air, this year more than ever we’ve […]

Read More…

08th Jun2015

Circle MD Claire Stokes Talks Authenticity with Craig Goldblatt

Our MD Claire was delighted to meet speaker Craig Goldblatt and talk all things authenticity in business. Within this video, she explores Circle’s six key values, the importance of remaining consistent and the qualities of a good leader.

Read More…

29th Apr2015

Six Circle Campaigns’ Shortlisted at the IPM Awards

Exciting news from the Circle team

Six Circle Campaigns’ Shortlisted at the IPM Awards

The shortlist for this year’s Institute of Promotional Marketing (IPM) Awards has just been announced and we’re proud to reveal that six of our fabulous experiential campaigns have been shortlisted.  The IPM Awards have been running for 40 years, and recognise creativity and effectiveness in promotional marketing campaigns. We work with some exceptional clients, who […]

Read More…

Our Team

  • Claire StokesManaging Director
  • Neil HooperCreative Director
  • Kath NorrisHead of Talent
  • Andy MacDonaldProduction Manager
Claire Stokes is the founder and Managing Director here at Circle.  Claire began her career in the experiential agencies of North America, working for some of the world’s largest consumer brands.  With over 17 years experience as an experiential specialist, there are few that share her knowledge or her passion for our industry.

A regular speaker on Experiential in the UK and overseas, she is a Business Leader of the Marketing Society and sits on the steering committee for the Institute of Promotional Marketing’s Experiential Marketing Certificate, acting as a lecturer and course contributor.   Claire has consistently featured in EVENT Magazine’s list of the UK’s 100 most influential people in the Event Industry.

Our Clients

  • Dorset Cereals EA H&M Maxinutrition